Driving Business Advantage

Through Consumer Loyalty

Programs

Good Mama Diamond Hunt

Campaign
 About
Sproxil

2
 Overview
Sproxil provides the largest
consumer-facing product
verification service in emerging
markets
Industry leader with world
class solutions for
consumer engagement &
supply chain integrity
3
US HQ, 8 Subsidiaries
in Asia and Africa
Multinational clients in multiple
industries use Sproxil to grow sales,
prevent counterfeiting and connect
directly with influencers, channel
partners and consumers to give
instant loyal rewards
 Award-winning Team, Global Recognition

#1 Most Innovative Company in Healthcare Globally

#7 Most Innovative Company Across All Industries

Winner, USPTO patients for humanity award for impactful use

of intellectual property,

And Many Others:

4
 Sproxil is an Industry Leader

First Mobile-Based Disbursed over $5 million worth Over 3 billion PINs

Verification Tool in Africa of rewards generated across
10 Industries

ISO 9001 & ISO 27001 Numerous Global Awards, Ability 100 experts across
Certified. Strong Tech to execute in 20 countries and Africa, Asia, Europe,
Platform over 150 local businesses served and North America

5
 Sproxil’s Range of Services – All Driven by Mobile
Sproxil
Defender Discrete anti- Augmented Reality
--------- counterfeiting for solution for
Sproxil
Magic Guide discerning brands product information

Sproxil Mobile Driven Trade Loyalty

Champion Consumer Loyalty Promotion for
---------
Sproxil Ally Rewards Channel Partners

Consumer & Factory-to-consumer track and trace

Channel
solution with secure and complete
Partner
Engagement supply chain visibility

6
 Sproxil Champion
Consumer Loyalty Rewards for Brands & Consumers

7
 Eko Supreme Resource Nigeria Limited Business
Requirements for Consumers Loyalty Campaign

▪ Eko Supreme Resource Nigeria Limited (ESRNL) intends to

run a consumer loyalty campaign tagged” Good Mama
Diamond Hunt” on about 4,148,748 million units of Good
Mama Detergent; the estimate of consumers to be
rewarded is 321,100

▪ Rewards
The can be structured
marketing campaign to accommodate
will run fordefined budget.toForbe
2 months
Instance:
monitored online in real-time.
Every 10th verification across Nigeria is a winner
devices
▪ Proposed gifts include airtime, cash, Diamond
accessories, and other physical items which will be
handled by DHL.

▪ ESRNL will be set up on the Sproxil dashboard to be able

to monitor the campaign and track reward
disbursement.
8
 Background

1 2 3 Proposed
Situation Business
Need Solution
Analysis

ESRNL is the manufacturer of
Good Mama Detergent and other
products
ESRNL wants to continue to
sustain industry leadership
through customer engagement
programs
9
In pursuit of its industry
leadership objective, ESRNL
intends to drive consumer
excitement and sales growth
through a consumer rewards
program.
The reward program should
be transparently executed to
ensure that the rewards get to
the products’ end users.
Sproxil will support ESRNL through
its Sproxil Champion solution. The
loyalty program will provide brand
assurance to the customers and
offer rewards of various categories.
All winners will be tracked on daily
basis via the Sproxil portal and
ESRNL will monitor progress online
real time and modify campaign
dynamics if required.
 Our Approach

10
 PROPOSED OPTION

❖ USSD - SMS OPTION

OR
❖ QR CODE - WEB LINK

11
 SMS and USSD Project Implementation
Overview

Design the system to Integrate entries with Monitor the project to

allow consumers’ entries airtime, cash and ensure uptime, rewards
to receive instant airtime other rewards disbursement and share
cash, other rewards, etc. disbursement in real- post-promo report with
time ESRNL

Redemption Data Set-up User Interface Integrate & Manage Build Dashboard Monitor & Report
Design loyalty cards with Customize dashboard to
USSD code and SMS allow for real-time
option for consumers monitoring of campaign
participation in the rewards
campaign

12
 How It Works for the Consumer
Consumer instructions at point of sale:

Scratch or Peel A Genuine

Send Code by SMS, OR
Tamper-Evident Verification Can
USSD
Loyalty card Return a Reward

13
 How It Works

462 Text pin to shortcode

and win
`

Sproxil provides globally Codes are printed on a Coded products

unique codes loyalty cards and inserted distributed accordingly
by ESRNL into every Good
Mama Detergent pack

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 Consumer Label Design & Interface
Unique Code Under Peel-off
• Easy to scratch off
• Tamper evidence drives consumer
confidence
Loyalty card will be inserted
in each detergent pack

Verification Instruction
• USSD is free to consumer Coupon Specification
• Drive high consumer participation with ▪ Kiss-cut technology (tamper evident)
win airtime, cash prizes and other gift ▪ 1.7 * 2.1 Inches in size
items

15
 Consumer’s End Action – Process Flow
A
Consumer buys a pack of
Good Mama Detergent, finds
the scratch panel, scratches
to reveal the PIN

•Dials *34465*1**PIN*# or
sends SMS to 38353 (SMS is
free for all networks) to win
in the Good Mama Diamond
Hunt Promo
Receive airtime or
C prompt to provide
details to redeem cash
rewards

16
 SAMPLE LOYALTY CARDS

Verification Instruction
• USSD is free to consumer Coupon Specification
• Drive high consumer participation with ▪ Kiss-cut technology (tamper evident)
17 win airtime, cash prizes and other gift ▪ 1.7 * 2.1 Inches in size
items
 REFERENCE CASE

18
 TOTAL. “Scratch & Win” Promotion

Project Goal
Consumer promotions to drive sales and combat counterfeiting
challenges

Our Solution
Secondary labels affixed on lubricants for mobile consumer
promotions at the point of purchase

Measurable Results
Insights gained into an existing market that was not previously
understood:
▪ Sales growth within 3 months
▪ Peak day of week: Mondays
▪ Steady and consistent increase in repeat users signifying
consumers’ confidence in the brand
▪ Consumer phone numbers collected to conduct consumer
satisfaction surveys

19
 QR CODE AND WEB LINK OPTION

20
 QR CODE AND WEB LINK Project
Implementation Overview

Design the system to Integrate entries with Monitor the project to

allow consumers’ entries airtime, cash and ensure uptime, rewards
to receive instant airtime other rewards disbursement and share
cash, other rewards, etc. disbursement in real- post-promo report with
time ESRNL

Redemption Data Set-up User Interface Integrate & Manage Build Dashboard Monitor & Report
Set up a micro site page Customize dashboard to
and PINS to be used as a allow for real-time
unique identifier for monitoring of campaign
consumer participation rewards
in the campaign

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 Consumer Label Design & Interface with Scratch panel

Unique PINS
• One time usage for PINS
• PINS cannot be duplicated or forge as it
unique to our back end system Instruction to participate
•Consumers either scan the QR code
or Visit the URL link to participate in the
campaign
•Input one time PIN to serve as a
Scan QR codes to participate in Good Mama unique identifier and grant access to
Diamond Hunt Campaign the microsite
or
visit http/url.Goodmana.ng to participate in the
•Input information
Good Mama Diamond Hunt Campaign •Click on submit/OK button
•Get an instant reward for airtime and
cash

Loyalty card will be inserted in

each detergent pack Available Loyalty cards
Specification
22 ▪ 1.7 *2.1 Inches
 Solution Process Flow for Consumer Campaign

Scan loyalty coupon in product

packs or visit, microsite links
1 (http/url.Goodmana.ng) to
participate in the campaign

Consumers are re-directed to

a microsite page to input
2 PIN/CODE and provide
information e.g Name, Phone
No, City, State e.tc

Win rewards instantly get

3 enrolled

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 Sample Winner Message for Airtime Rewards

Response Response for

for Winners non-Winners

SMS response
must be within 160
Characters
Thank you for Thank you for
Participating in the Participating in the
Good Mama Good Mama
Diamond Hunt Promo Diamond Hunt Promo

You have won an Keep buying to win

Airtime rewards of 200 amazing prices.
Naira.
Call center 080….
Keep buying to win
amazing prices.

Call center 080….

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 Sample Winner Message for Big Gifts
Response
for Winners Flexible Winner
Selection

Thank you for

• Rewards can be structured to
Participating in the
accommodate defined budget.
Good Mama
Diamond Hunt Promo For Instance:
Rewards can be structured to
You have won a • accommodate definedacross
Every 10th verification budget.
Diamond Wrist Watch
For Instance:
Nigeria is a winner
Keep buying to win Every 10th verification across
amazing prices. • NG100 Nigeria
airtimeis a winner
Call center 080…. • Grand prizedevices
every 3000th
verification
• TV, fridge, mobile phones/devices

25
 Sample Winner Message for Cash Rewards

Thank you for

Participating Good
Mama Diamond Hunt
Promo

You have won 2,000

Naira cash rewards

Your paycode I.D is

ESRNL001

Contact centre 080….

26
26 © Sproxil® Confidential & Proprietary
 Technical Flow for Redeeming Cash Prizes
Consumer follows prompt to
2 select Bank

Select Bank
1. Access
2. UBA
3. GTBank
4. Zenith

1
5. Sterling

Reply

3
Consumer dials *347*47*
Enter

*347*47*6*PAYCODE# 6*34689#
Account Consumer enters
Number
Account Number
Credit Alert!
Acc#**0677
Desc: Best
Mom’s Pride
Seasoning
Promo
Time: 12-
March-2021
Av Bal: 25,000
Solution Accessible via:

4 Customer receives credit alert and

“transaction authorized” message
reflects on portal to close loop

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 Real-time Access to Cash Rewards

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 Real-time Access to Dashboard

ESRNL will be granted

access to the
Rewards can portal to
be structured to
track online
accommodate real budget.
defined time,
For Instance:
daily, all the rewards
Every 10th verification across
(airtime and
Nigeria is cash)
a winner
given outdevices
to customers
throughout the duration
of the promo.

29
REFERENCE CASE: POWER OIL
DISPLAY AND WIN
 REFERENCE CASE: Total Nigeria Plc. “AFCON
2017” Promotion
Successfully coordinated the 2017 African Cup
of Nations Promotion for Total Nigeria Plc.

▪ Reward system encouraged more than one-

time purchase to increase the chances of
winning

▪ Reinforced its place as market leader and

successfully built a database of consumers for
post-marketing communication

▪ Used the Sproxil Portal on Live TV to select 14

winners to watch the final match of “AFCON
2017” live in Gabon

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 Sproxil’s Data Visualization Portal

Valuable insight using our user-friendly portal for real-time analytics to manage your brands,
engage your channel partners and meet their ever-changing demands

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 Market Data for ESRNL

Our solution captures:

✓
✓
✓
✓

Call Center Portal: document incoming calls to our

customer service line.

Client Portal: access our data visualization tool &

monitor campaign progress.
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 Top Benefits for ESRNL

Boost Sales, Differentiate Reinforce Brand Loyalty and

Brand & Protect product empower trade partners to
make a difference

Get Real-Time Update Campaigns

Purchasing Data Instantly

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 Next Steps

• Tighten scope and clarify customizations

• Agree on reward details and commercials for the

project

• Finalize and agree on implementation plan

• Issuance of purchase order and project

commissioning

• Commence implementation

• Monitoring and evaluation

34
 Thank you

Join the world’s

most ambitious
brands today!
• +234 806 701 6509
• Habeeb.sanni@sproxil.com
• sproxil.com

35 @sproxil