INTRODUCING

IPSOS
A GLOBAL LEADER IN MARKET RESEARCH

Plot 32, Lumumba Avenue,

Padre Pio Building 3rd Floor
P.O Box, 21571, Kampala – Uganda
Phone: +256-312-311509
www.ipsos.com

1
 Ipsos Owned offices
Ipsos Research partners

Tunisia: 38 Egypt: 150

Morocco: 52 Uganda: 59
Algeria: 15 Kenya: 184
Senegal: 8 Rwanda: 1
Ivory Coast: 19 Tanzania: 55
Ghana: 34 Zambia: 24
Nigeria: 66 Mozambique: 17
Cameroon: 4 South Africa: 220

UNPARALLELED PRESENCE IN
AFRICA TO BE WHERE:
967 PERMANENT

you need us STAFF

5000+ Field interviewers
2 © 2019 Ipsos.
 DATA COLLECTION:
UGANDA
• 5,000+ F2F interviews monthly (98% CAPI)
ESTABLISHED • 2,000 CATI interviews per month
1994 CERTIFICATION
• Mystery Shopping capabilities
Also covers Rwanda, ISO certified
Burundi and Southern
Sudan • Quarterly omnibus - national sample of 2,000 across 66
districts.
STAFF • 6 focus groups per day
• 12 research staff • Online research capability
• B2B dedicated resources. Local moderators.
Simultaneous translators
• Transcribing capabilities. 65 full-time employees, Game changers driven by the 4s’s

SPECIALITIES
Media research, market research, opinion polling,
media monitoring, Mystery shopping, In-Home Visits,
One-on-one In-depth Interviews, product and
concept testing

CAPABILITIES
Full analytical and reporting capabilities locally

3 © 2019 Ipsos.
Through a range of specialised services, our teams provide accurate and relevant information that will help you make
smarter decisions, faster and more consistently across markets.
Audience Brand Health Corporate Creative Excellence Customer Healthcare Innovation
Measurement Tracking Reputation Experience

Online, Editorial and In-market understanding Unlocking the value of Driving sustainable, Optimizing entire End-to-end innovation
Advert monitoring, of brand health and its Communication experts profitable growth product development partner around 4 pillars:
reputation optimization
Audience Research ongoing performance combining art, science through the delivery of and commercial lifecycle Innovation, Product,
by addressing core
and knowledge exceptional customer of medical device and Forecasting and Pack
business challenges
experiences pharmaceuticals

Understanding Market Quality Clinics &

Mystery Shopping Marketing Strategy MMA
Unlimited Measurement & Understanding Measurement* Mobility Labs*

Largest qualitative Delivers innovative Utilizing disruptive Solving your most Supporting improved Product and Innovation
solutions based on factual Commercial Effectiveness -
practice in the world; at technology and new strategic, complex product design and user Research within the
consumer data for greater the natural evolution and
forefront of insights solutions to maximize challenges in Market experience by tracking and Automotive sector, to
marketing and advancement of traditional
ecosystem; committed to speed and ROI Advisory, Understanding anticipating customer improve future products,
Sales efficiency marketing mix modeling
observation, curation, and Analytics feedback including from vehicles to
activation and expertise future mobility concepts
in communities Observer Public Affairs Social Intelligence & Analytics

Providing high quality and Understanding the influence Offering social expertise to
reliable data with quick turn- of public opinion, elite help solve client challenges
arounds to meet your stakeholder, corporate, and by clearly understanding
4 © 2019 Ipsos. information needs media opinion on social consumer generated
topics content
IPSOS
EXPERTISE

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75 SERVICES
Incorporating new services

MEASURE HAVE THE DATA ANALYSE OFFER EXPERT

DIFFERENTLY IN REAL TIME BIG DATA ADVISORY SERVICES
Web listening, Communities, Mobile, Services Overnight, Data analytics / Data Science, Market Entry Research,
Behavioural Economics, Enterprise Feedback Management Ipsos Science Center, Path-to- Workshops, Advisory services,
Ethnography, Neurosciences, (EFM). Purchase Insight Cloud
Consumer & Retail Audit,
Mediacell

Through a range of specialised services, our teams provide accurate and

relevant information that will help you make smarter decisions, faster and more
consistently across markets.

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OUR SERVICES
CONSUMERS & BRANDS
BRAND HEALTH TRACKING
Brand Activation Tracking
Brand Equity Measurement
CREATIVE EXCELLENCE
Creative Development
Creative Assessment
Creative In-Market
INNOVATION
Innovation and Forecasting
Product Testing
Packaging Research
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IPSOS MMA OBSERVER
Commercial Effectiveness/Holistic Data & Delivery
Marketing Mix Modelling Omnibus
Multi-Touch Attribution (MTA) Count
Custom Panel
Sample Access
MARKET STRATEGY RETAIL & CONSUMER
& UNDERSTANDING INTELLIGENCE
Advisory Services (Strategy3) Consumer Panel
Market Understanding Retail Capabilities
Brand Positioning and Growth
Shopper Research
RETAIL PERFORMANCE USER EXPERIENCE
OUR SERVICES
CUSTOMERS & EMPLOYEES

AUDIENCE MEASUREMENT CLINICS & MOBILITY LAB MEDIA DEVELOPMENT

Measurement of Radio/Audio Listening Early Stage
Measurement of Readership Pre-Launch Clinics
Measurement of Cross-Platform Audiences Post-Launch Clinics
Out-of-Home Audience Measurement User Experience Tests

MYSTERY SHOPPING
Measurement of Advertising Expenditure Analytics
Data Science for Audience Measurement Qualitative Clinics
Global Syndicated Studies
Digital Audience Measurement

CUSTOMER EXPERIENCE EMPLOYEE RELATIONSHIP QUALITY MEASUREMENT

Customer Experience MANAGEMENT Benchmarking Quality, Product and Buyer
Voice of the Customer Experience
Monitoring Quality
Customer Experience Analytics
Customer Experience Advisory

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OUR SERVICES
CAPABILITIES
DIGITAL PLATFORM

GLOBAL SCIENCE ORGANISATION

DOCTORS
CITIZENS IPSOS UU – QUALITATIVE RESEARCH & PATIENTS
Communities
Ethnography / Immersion
Open Exchanges
PUBLIC AFFAIRS Labs HEALTHCARE
Public Policy Improvement Curation Healthcare Commercial Insights
International Social Research Workshops Healthcare Evidence, Value and Access
Political & Public Opinion Polling Healthcare Commercial Strategy & Advisory Services
Global Advisor
Trends and Syndicated Studies
SOCIAL INTELLIGENCE ANALYTICS
Social Listening Tools by Synthesio
CORPORATE REPUTATION Social Media Mining & Data Science
Social Media Research & Insight Services

TOTAL OPERATIONS

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OUR
2
VALUES

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INTEGRITY.
We demonstrate the highest
ethical standards and principles.

We are independent, objective

experts delivering reliable
information to our clients. (...)

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CURIOSITY
.
We are curious about the world
around us.

We ask the right questions,

we seek the new
and unexpected. (...)

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COLLABORATION.
All of us are smarter than any of
us.

We work in diverse teams

comprising clients and colleagues.
Together we navigate the world
towards common goals and with
open minds. (...)

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CLIENT
FIRST.
We put clients first. Always.
We focus on long-term partnerships
and we understand our clients’ businesses
as if they were our own.

We are responsible and accountable for providing

our clients with the best solutions across
our range of multi-specialist capabilities. (...)

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ENTREPRENEURIAL
SPIRIT.
We are different. Our culture encourages
individuals to try different, innovative ideas.

We are motivated. We work hard and smart,

and we are able to act quickly and decisively
when required. (...)

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THANK
Virginia Nkwanzi || Director Ipsos SSA
+256-312-311509
+256-772 450372
virginia.nkwanzi@ipsos.com

Godwin Asiimwe || Research Director

+256-312-311509
+256 775 601 800
godwin.asiimwe@ipsos.com