Professional Documents
Culture Documents
Mobility BDM_0110
Cisco Confidential
NDA Presentation
+
Whats new Whats unique
Completes the Cisco end-to-end mobile multimedia technology architecture Combines complementary expertise (IP, Video, Multimedia Core)
Radio agnostic, world-class plug-and-play network from cell site to data center
Mobility BDM_0110
Cisco Confidential
NDA Presentation
New Devices
High-speed Broadband
More Applications
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Forecast, 20092014
Mobility BDM_0110 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential NDA Presentation
Service Enabling
Services
Video downloading/uploading On-demand Messaging/Location/Presence Audio / Video Conferencing Enhanced Charging
Data Traffic
Millions of bits 2G Billions of bits 3G LTE 4G 2.5G
Network
Thousands
Multi-millions
Connections
Billions
Mobility BDM_0110
Cisco Confidential
NDA Presentation
Intelligence
Messaging Packet inspection & manipulation Subscriber profile, policy enforcement Enhanced charging Quality of service
Voice
Cell phones
Video
Music
Peer-to-peer
Performance
High-speed data throughput Rapid call set-up and termination High availability Low Latency
Web page
Mobility BDM_0110
Cisco Confidential
NDA Presentation
Network Transformation
Investment in Intelligence
Current CapEx Spend Traditional Services Mobile Internet
80-90%
10-20%
RNC
Radio / Microwave
IP Core
Profitability =
Manage the bandwidth explosion from video Simplify network architecture Maximize return from infrastructure
Mobility BDM_0110
Cisco Confidential
NDA Presentation
Optimization
Leveraging the Intelligent EPC
Profitability =
CAPEX + OPEX
Intelligent IP Network
Traffic Optimization
Protocol Data/Video
DC
IP Core
DC
ASR 5K
DC
Edge
DC
IP RAN
End-to-End QOS/QOE
Mobility BDM_0110
Cisco Confidential
NDA Presentation
RADIUS, DIAMETER
Solution
Starent DPI with enhanced charging service tiered/differentiated billing application
Chargeable traffic
Results
Translated into $1000s per day in recovered revenue and no lost billing data
Mobility BDM_0110 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential
NDA Presentation
10
Profitability =
Manage the bandwidth explosion from video Simplify network architecture Maximize return from infrastructure
Mobility BDM_0110
Cisco Confidential
NDA Presentation
11
Monetization
Leveraging the Intelligent EPC
Tiered Subscriptions
Revenues
Profitability =
Intelligent IP Network
QoS Controls
Turbo Service
B2C
Business to Consumer IP Core DC DC $ 5K ASR
DC
Service Providers
Preferential Charging
Freemium, Off-peak
Edge
DC
mCommerce
Mobile Money, Key/ID, Credit Card
IP RAN
Service Controls
Parental Controls, Data Roaming
Preferred Access
Paid by producer
1. Protect, Control, and Grow Services Base 2. Revenue Share with Third-Party Services 3. Deliver Operator Services to Any Device, Any Screen
Cisco Confidential
Mobility BDM_0110
NDA Presentation
12
Resource Management
Traffic optimization Time based charging Fair usage
AAA SPR
OCS OFCS
Ga / Gy Radius/ Diameter
PCRF Rx
IMS
MAP/Diameter
Gx
Internet
Corporate
Mobility BDM_0110
Cisco Confidential
NDA Presentation
13
Mobile Monetization
Harnessing Subscriber and Network Intelligence
Use Case: Social Networking with Content APAC Providerspace for sharing views, photos, videos; create personal chat rooms; unlimiited video streaming Results: Price per upload = $1, price per download $.25; creating chat rooms is free = revenue increase Use Case: Mobile TV Revenue share with content providers for all you can eat Sports or News Zero rate the application Results: Increase in ARPU and stickiness from Mobile TV
Deliver SP and Third-Party Services to Any Device/ Screen
Use Case: Tiered Services Service plans personalized to usage patterns Bronze/Silver/Gold, with usage cap and QoS throughput Results: Revenue increase of $22.9M/month, subscribers up from 1.5M to 2.2M, ARPU increase of $6.85/month
Mobility BDM_0110
Cisco Confidential
NDA Presentation
14
IP Core
ASR 5K
Edge
IP RAN
Business
Mobility BDM_0110 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential NDA Presentation
15
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Mobility BDM_0110
Cisco Confidential
NDA Presentation
16