Mutual Fund Icici BANK

PROJECT REPORT
ON
MUTUAL FUNDS OF ICICI BANK
“Masters of Business Administration”
2009-2011
INTERNAL GUIDE: EXTERNAL GUIDE:
Dr. RANJANA SHARMA Mr. PRAVEEN KAPOOR
FACULTY OF MANAGEMENT BRANCH MANAGER
( ICICI BANK )
SUBMITTED BY:
PRATIK MITTAL
M.B.A,2009-2011
(UTTARAKHAND TECHNICAL UNIVERSITY

DEHRADUN)
SHRI GURU RAM RAI INSTITUTE OF

TECHNOLOGY AND SCIENCE
(UTTARAKHAND)
.
Mutual Funds of ICICI Bank Page 1

CERTIFICATE
This is to certify that the Project title” MUTUAL FUNDS OF ICICI BANK.” submitted by
PRATIK MITTAL, during semester III of M.B.A. program (batch2009-11) embodies original
work done by her.
Signature of faculty guide:
Name:

DECLARATION
I hereby declare that the project report entitled “A Study On MUTUAL FUNDS
Of ICICI BANK”, is my original work. This report is submitted in the partial
fulfillment of the award of degree of “Master Of Business Administration” to
Shri Guru Ram Rai Institute Of Technology & Science, Dehradun affiliated to
Uttarakhand Technical University, Dehradun. No part of this report has been
submitted for the award of any other degree, diploma, fellowship or other
similarities or prizes and that the work had not been copied or published in any
magazine.
Date: PRATIK MITTAL

Place: M.B.A IInd year

ACKNOWLEDGEMENT
Any work of this magnitude requires the inputs, efforts and encouragement of people from
all sides. In this report I have been fortunate in having got the active co-operation of many
people, whom I would like to thank.
It gives me a great pleasure to express my heartfelt gratitude to Dr. RANJANA SHARMA

(Faculty Guide) for guiding me through her efforts at each and every step. I humbly submit
that without her efforts this project would have not been conceptualized nor materialized.
I would like to thank Mr. PRAVEEN KAPOOR (ICICI BANK) for giving me an
opportunity to work under their guidance and enlightening my path whenever I needed.
Their able guidance and support helped me a lot.

PREFACE
As a part of partial fulfillment required under the course of Master of Business

Administration summer training report was made with ICICI BANK PRIVATE
LIMITED.. The purpose of making report was to have exposure to the various management
practices in the field of FINANCIAL PRODUCTS. Preparation of the report is necessary to
make our self aware of the policies, procedures & trends going on in the present world.
Whether it is a question of modernized procedures technological advancements, increased

production, the student must be aware of all these activities. The tools & techniques used in
this study standard & modify according to the report’s requirement. In analysis & suggestions
presented in this study, everything has been tested properly. This report is an attempt to go
through the details about the FINANCIAL PRODUCTS & in order to increase the
knowledge and skills in them. This will help the company to develop its employees & to
increase their knowledge and skills in best possible manner.

CONTENTS
PARTICULARS PAGE NO.
CHAPTER 1. INTRODUCTION OF COMPANY
 INTRODUCTION 8
 COMPANY PROFILE 9
 HISTORY 10-11
 VISION 11
 MISSION 12
 OBJECTIVES 12
 MAJOR PRODUCTS 13
 ORGANISATIONL STRUCTURE 14-15
 BOARD OF DIRECTORS 16
 SWOT ANALYSIS 17-18
CHAPTER 2. INTRODUCTION OF TOPIC
 MEANING 20
 DEFINITION 20
 TYPES OF SCHEMES 21
 CHARACTERISTICS 22
 LITERATURE REVIEW 24
CHAPTER 3. RESEARCH METHODOLOGY 24-25
CHAPTER 4. DIFFERENT TYPES OF MUTUAL FUNDS 27-64
CHAPTER 5.ANALYSIS AND INTERPRETATION 65-75
CHAPTER 6. FINDINGS 76-78
CHAPTER 7. RECOMMENDATIONS 79
CHAPTER 8. BIBLIOGRAPHY 81
CHAPTER 9. CONCLUSION 83
CHAPTER 10. ANNEXURE 85-88

INTRODUCTION OF
COMPANY

INTRODUCTION OF ICICI BANK
The Bank went on to cross-sell and up-sell its products aggressively, growing
into India’s second largest bank .But ICICI was not only looking at banking.
In1993, the company set up ICICI Securities and Finance Company Limited in
a joint venture with JP Morgan, and the same year, it set up ICICI Asset
Management Company. This was just the beginning; several mergers,
acquisitions, and joint ventures followed.
ICICI is one of the leading private sector banks in India , which combines
financial strength with a reputation for innovation and a universal culture that
embraces change , ICICI a colossal presence on the Indian Financial Scene, has
an element of enormity in all that it does from ambition to projections and
achievements . Ranked as the number one in India several times , this institution
appears virtually unstoppable , but can it , in fact , fall prey to weaknesses ?
ICICI’s impressive rise over the last couple decades cannot be denied , but now
as the brand starts to over extend with a dizzying array of products and
services , one worries that an impressive fall may follow.
ICICI was founded on January 5 , 1955 as a public limited company with

government support and under the sponsorship of the world bank and
representative of the Indian Industry.

Company profile
ICICI Bank is India's second-largest bank with total assets of Rs. 3,634.00 billion (US$ 81
billion) at March 31, 2010 and profit after tax Rs. 40.25 billion (US$ 896 million) for the year
ended March 31, 2010. The Bank has a network of 2,035 branches and about 5,518 ATMs in
India and presence in 18 countries. ICICI Bank offers a wide range of banking products and
financial services to corporate and retail customers through a variety of delivery channels and
through its specialised subsidiaries and affiliates in the areas of investment banking, life and
non-life insurance, venture capital and asset management. The Bank currently has
subsidiaries in the United Kingdom, Russia and Canada, branches in United States,
Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International Finance Centre
and representative offices in United Arab Emirates, China, South Africa, Bangladesh,
Thailand, Malaysia and Indonesia. Our UK subsidiary has established branches in Belgium
and germany.
ICICI Bank's equity shares are listed in India on Bombay Stock Exchange and the National
Stock Exchange of India Limited and its American Depositary Receipts (ADRs) are listed on
the New York Stock Exchange (NYSE).
This bank is also India's largest credit card issuer. The equity share of ICICI
Bank is listed on various stock exchanges like NSE, BSE, Kolkata Stock
Exchange and Vadodara Stock Exchange etc. Its ADRs are also listed on the
New York Stock Exchange.
ICICI Bank also has the largest international balance sheet among all the banks
in India. It is also expanding its business in the overseas market at an enviable
pace.

HISTORY
ICICI Bank HQ at BKC Mumbai

In 1955, The Industrial Credit and Investment Corporation of India Limited (ICICI)
was incorporated at the initiative of World Bank, the Government of India and
representatives of Indian industry, with the objective of creating a development
financial institution for providing medium-term and long-term project financing to
Indian businesses. In 1994, ICICI established Banking Corporation as a banking
subsidiary. Formerly known as Industrial Credit and Investment Corporation of India,
ICICI Banking Corporation was later renamed as 'ICICI Bank Limited'. ICICI
founded a separate legal entity, ICICI Bank, to undertake normal banking operations -
taking deposits, credit cards, car loans etc. In 2001, ICICI acquired Bank of Madura
(est. 1943). Bank of Madura was a Chettiar bank, and had acquired Chettinad
Mercantile Bank (est. 1933) and Illanji Bank (established 1904) in the 1960s. In 2002,
The Boards of Directors of ICICI and ICICI Bank approved the reverse merger of
ICICI, ICICI Personal Financial Services Limited and ICICI Capital Services Limited,
into ICICI Bank. After receiving all necessary regulatory approvals, ICICI integrated
the group's financing and banking operations, both wholesale and retail, into a single
entity. At the same time, ICICI started its international expansion by opening
representative offices in New York and London. In India, ICICI Bank bought the
Shimla and Darjeeling branches that Standard Chartered Bank had inherited when it
acquired Grindlays Bank.

In 2003, ICICI opened subsidiaries in Canada and the United Kingdom (UK), and in
the UK it established an alliance with Lloyds TSB. It also opened an Offshore
Banking Unit (OBU) in Singapore and representative offices in Dubai and Shanghai.
In 2004, ICICI opened a representative office in Bangladesh to tap the extensive trade
between that country, India and South Africa. In 2005, ICICI acquired Investitsionno-
Kreditny Bank (IKB), a Russia bank with about US$4mn in assets, head office in
Balabanovo in the Kaluga region, and with a branch in Moscow. ICICI renamed the
bank ICICI Bank Eurasia. Also, ICICI established a branch in Dubai International
Financial Centre and in Hong Kong. In 2006, ICICI Bank UK opened a branch in
Antwerp, in Belgium. ICICI opened representative offices in Bangkok, Jakarta, and
Kuala Lumpur. In 2007, ICICI amalgamated Sangli Bank, which was headquartered in
Sangli, in Maharashtra State, and which had 158 branches in Maharashtra and another
31 in Karnataka State. Sangli Bank had been founded in 1916 and was particularly
strong in rural areas. With respect to the international sphere, ICICI also received
permission from the government of Qatar to open a branch in Doha. Also, ICICI Bank
Eurasia opened a second branch, this time in St. Petersburg. In 2008, The US Federal
Reserve permitted ICICI to convert its representative office in New York into a
branch. ICICI also established a branch in Frankfurt. In 2009, ICICI made huge
changes in its organisation like elimination of loss making department and restreching
outsourced staff or renegotiate their charges in consequent to the recession. In addition
to this, ICICI adopted a massive approach aims for cost control and cost cutting. In
consequent of it, compesation to staff was not increased and no bonus declared for
2008-09.
On 23 May ICICI Bank announced merger with Bank of Rajasthan with it through
share-swap in a non-cash deal that values the Bank of Rajasthan at about Rs 3,000
crore . Each 118 shares of Bank of Rajasthan will be converted into 25 shares of
ICICI. It is said that this merger will also expand ICICI Bank's branch network by
25%.

Vision
To be the leading provider of financial services in India and a major global bank.
Mission
We will leverage our people, technology, speed and financial capital to:
 Be the banker of first choice for our customers by delivering high quality, world-class
products and services.
 Expand the frontiers of our business globally.
 Play a proactive role in the full realisation of India’s potential.
 Maintain a healthy financial profile and diversify our earnings across businesses and
geographies.
 Maintain high standards of governance and ethics.
 Contribute positively to the various countries and markets in which we operate.
 Create value for our stakeholders.
Objectives
1.) To provide medium term and long term project financing and other types of financial
and advisory services to private industries.
2.) To provide foreign currency loans to industries.
3.) To provide the services of merchant banking to the companies.

MAJOR PRODUCTS
1. ACCOUNTS AND DEPOSITS.
 Dream Deposits
 Fixed deposits
 Recurring deposits
 Saving account
 Privilege banking
 Salary accounts
 Professional saving accounts
2. LOANS
 Home
 Personal
 Car
 Commercial vehicle
 Loans against security
 Loans against property
 Loans against gold ornament
 Pre-approved loans
3. CARDS
 Credit cards
 Debit cards
 Prepaid cards
 Commercial cards
4. INVESTMENT AND INSURANCE

 ICICI bank bond
 GOI bond
 Mutual funds
 IPO
 ICICI pure gold

 Forex services
 Senior citizen saving scheme,2004
 ICICI home finance fixed deposits.
Organisation structure
ICICI Bank has contributed in forming OTCI, SCICI (Shipping Credit and Investment
Corporation of India), CRISIL (Credit Rating Information Services of India Limited),
TDICI (Technology Development and Information Company of India Limited ).
The ICICI assisted manufacturing industries in all sectors i.e the private sector, public
sector and joint sector, but the major beneficiary was private sector.
ICICI has now diversified into a wide range of financial services such as investment
banking, asset management, investor services and broking through setting up of many
specialised subsidiaries, which includes;
 ICICI Banking Corporation Limited.

 ICICI Securities and Financial Company Limited.
 ICICI Asset Management Company Limited.
 ICICI Trust Limited.
 ICICI Investors Services Limited.
 ICICI Brokerage Service Limited.
 ICICI Credit Corporation Limited.
 SCICI Securities Limited.
 TDICI which belongs to ICICI group by the name of venture funds
management company limited from October 1998 and also SCICI which
belongs to ICICI group from 1 april,1996.
Today ICICI Bank is the largest bank in the private sector in India. It has 2035
branches and over 5518 Atm’s.
The organisation structure of ICICI Bank is divided into 5 groups.

1.) Retail banking.
2.) Wholesale banking.
3.) Project finance and special assets management.
4.) International business.
5.) Corporate centre.
In May 2002, the merger of ICICI, ICICI Prudential Fund company limited
and ICICI Capital with ICICI bank was affected, creating a new identity i.e
ICICI Bank.
It helped the bank to provide the whole range of financial products and
services to corporate clients and help to increase Its market share in banking
services and lowering the overall cost of funding through access to lower cost
retail deposits.
Subsidiaries of ICICI;
1.) ICICI Prudential Life Insurance Company.

2.) ICICI Securities.
3.) ICICI Securities Primary Dealership Limited.
4.) ICICI Lombard General Insurance Company.
5.) ICICI Prudential Asset Management Company.
6.) ICICI Home Finance Company.

BOARD MEMBERS
Mr. K. V. Kamath, Chairman
Mr. Sridar Iyengar.
Mr. Homi R. Khusrokhan
Dr. Anup K. Pujari
Mr. M.S. Ramachandran
Dr. Tushaar Shah
Mr. M.K. Sharma
Mr. V. Sridar
Mr. V. Prem Wats
Ms. Chanda D. Kochhar,
Managing Director & CEO
Mr. N. S. Kannan,
Executive Director & CFO
Mr. K. Ramkumar,
Executive Director
Mr. Rajiv Sabharwal,
Executive Director

SWOT ANALYSIS OF ICICI BANK
STRENGHTS:
1) Online Services: ICICI Bank provides online services of all it’s banking facilities. It also
provides D-Mart account facilities on-line, so a person can access his account from anywhere
he is. [D-Mart is a dematerialized account opened by a salaried person for purchase & sale of
shares of different companies.]
2) Advanced Infrastructure: Branches of ICICI Bank are well equipped with advanced
technology to provide the customers with taster banking services. All the computerized
machines are located in suitable manner & are very useful to the customers & staff of the
bank.
3) Friendly Staff: The staff of ICICI Bank in all branches is very friendly & help the
customers in all cases. They provide faster services along with bonding & personal
relationship with the customers.
4) 12 hrs. Banking services: Compared to other bank ICICI bank provides long hours of
services i.e. 8-8 services to the customers. This service is one of it’s kind & is very helpful
for the customers who are in urgent need of money.
5) Other Facilities to the Customers & Employees: ICICI Bank also provides other
facilities like drinking water facilities, proper sitting arrangements to the customers. And
there are also proper Ventilation & sanitary facilities for the employees of the bank.
6) Late night ATM services: ICICI bank provides late night ATM services to the customers.
The ATM centers of ICICI bank works even after 11:00pm. at night in certain branches.
Weakness:
1) High Bank Service Charges : ICICI bank charges highly to customers for the services
provided by them when compared to other bank & that is why it is only in the reach of higher
class of society.

2) Less Credit Period: ICICI bank provides credit facilities but only up to limited period.
Even when the credit period is not over it sends reminder letters to the customers which may
annoy them.
OPPORTUNITIES:
1) Bank –Insurance services: The bank should also provide insurance services. That means
the bank can have a tie-up with a insurance company. The bank will advertise & promote the
different policies introduced by the insurance company & convince their customers to buy
insurance policies.
2) Increase in percentage of Returns on increase: The bank should

provide higher returns on deposits in comparison of the present
situation. This will also up to large extent help the bank earn profits &
popularity.
3) Recruit professionally guided students: Bank & Insurance is a special non-aid course
where the students specialize in the functioning & services of the bank & also are knowledge
about various tax policies. The bank can recruit these students through tie-ups with colleges.
Such students will surely prove as an asset to the
bank.
4) Associate with social cause: The bank can also associate itself with social causes like
providing relief aid patients, funding towards natural calamities. But this falls in the 4th
quadrant so the bank should neglect it.
THREATS
1) Competition: ICICI Bank is facing tight competition locally as well as
internationally. Bank like CITI Bank, HSBC, ABM, Standard Chartered, HDFC also
provide equivalent facilities like ICICI do and also ICICI do not have consistency in
its international operation.

INTRODUCTION OF
TOPIC

INTRODUCTION OF MUTUAL
FUND
MEANING
The investors in the mutual fund are given the share in its total funds which is proportionate
to their investments, and which is evidenced by the unit certificates. One of the major
features of the operations of this kind of organisations is that the financial claims it issues is
formally almost identical with the major assets it holds. Unlike other financial institutions,
whose liabilities and assets differs sharply in their nature, unit trust issue claims which have,
like its assets (equity stock), claim on a proportionate part of the portfolio . However, unlike
share holders in a company, the share holders in a mutual fund do not have any voting rights.
DEFINITION
A MUTUAL FUND is a pure intermediary which performs a basic function of buying and
selling securities on behalf of its unit-holders, which the latter also can perform but not as
easily, conveniently, economically, and profitably.
The main function of mutual fund is to provide investors of small and moderate means the
opportunity that is enjoyed by the large and rich investors to realise high rate of return.

TYPES OF SCHEMES
There are mainly two types of schemes which are given by mutual fund industry i.e;
1) OPEN ENDED FUNDS

When the units are sold and redeemed everyday or continuously on an all going basis
at the price determined by the funds NAV. These funds announce their NAV from
time to time. No ceiling is there on the amount of investment and the units can be sold
back to mutual fund company.
2) CLOSE ENDED FUNDS

All those which are not sold after the date of closing of the issue . they have a lock-in
period of 3 years to 5 years and they may offer guaranteed dividend. They have to be
listed on the stock exchange and can be traded only between the investors on the
secondary market. Once the units are listed, they are traded on the stock exchange at a
premium or at a discount.

CHARACTERISTICS
1.) The formation of UTI marked the evaluation of the Indian Mutual Fund Industry
in the year, 1963.
2.) The primary objective was to attract small investors which was initiated by the
government of INDIA and RBI.
3.) Investment in mutual fund in INDIA comprised of 7.7% of the gross household
financial savings in financial year, 2008.
4.) The household in INDIA still continue to hold around 55% of their savings in
fixed deposits in banks, 18% in insurance and 10% in currencies as on financial
year, 2008.
5.) The benefits of mutual funds include diversification, professional management,
potential of returns, efficiency to use. It carries low risk because of its diversified
nature.
6.) The total assets under management popularly known as AUM has increased from
Rs.1,01,565 crores in January 2000 to Rs.5,67,602 crores in April, 2008.
7.) Mutual fund industry has 34 players and more than 480 schemes by, MARCH
2009.
8.) Some top mutual fund players in INDIA are Reliance, UTI, KOTAK, HDFC and
Prudential ICICI.

RESEARCH
METHODOLOGY

RESEARCH PROBLEM
As mutual funds are subject to market risks so for investors choice of right
scheme depends upon the properties of various scheme and its requirements.
This study is being undertaken in order to know the types of mutual funds.
The motive of this study is to provide the organization with vital information
which will enable it to know about the preference pattern of the investors which
in turn will help the organization to make schemes according to the preference
of investors.
RESEARCH OBJECTIVE
1.) To know the awareness of people about mutual funds.
2.) To know the preference pattern of the people.
3.) To study various schemes of ICICI mutual funds.
METHODS OF DATA COLLECTION:

Data collection has been done through:
1.) PRIMARY DATA:

 Primary data was collected using questionnaires as the survey
instrument.
 The questionnaires consisted of a number of multiple choice

questions.
 Also, apart from the framed questionnaires the customer‘s were

personally approached wherever required and possible.
2.) SECONDARY DATA
Information available in ICICI MUTUAL FUND for study through

printed material and information available on the internet and
journals.

RESEARCH DESIGN
Descriptive research design has been used as it includes various types of facts-
findings and enquiries which are done through survey which includes
questionnaire, interviews.
SAMPLING DESIGN
Sampling technique
Convenience sampling has been used as it attempts to obtain a sample of
convenient elements and respondents are selected because they happen to be in
the right place at the right time.
SAMPLING DATA
Random sample of 150 respondents was made for collection of data through
questionnaires.
LIMITATIONS OF THE RESEARCH:

1.) Time constraint as training time was limited.
2.) Busy schedule of people leads to very less interaction with them.
3.) Lack of interest of individuals.
4.) People were confused regarding multiplicity of products.
5.) Level of attitude was very high of doctors and businessman.
6.) Generally people consider them a risky venture regarding investments
for long term.

DIFFERENT
TYPES OF
MUTUAL FUNDS

NAME OF THE SCHEME LIQUID PLAN
TYPE OPEN-ENDED LIQUID INCOME FUND
INVESTMENT OBJECTIVE To provide reasonable returns, commensurate
with low risk while providing a high level of
liquidity, through investments made primarily in
money market and debt securities.
ASSET ALLOCATION PATTERN Money market upto 80% & debt instruments upto
20%.
RISK PROFILE OF THE SCHEMES Mutual fund units involve investment risk
including the possible loss of principal. (Refer
foot note)
PLANS AND OPTIONS 1.RETAIL-growth option and dividend option
(a) DIVIDEND PAYOUT
Quarterly and half yearly
(b) DIVIDEND REINVESTMENT
i) daily, weekly and monthly
ii) quarterly and half yearly
2.INSTITUTIONAL OPTION(growth &
dividend -daily, weekly & annually)
3.INSTITUTIONAL PLUS OPTION( growth &
dividend-daily and weekly)
4.SUPER INSTITUTIONAL OPTION( growth
& option-daily & weekly)
5.INSTITUTIONAL OPTION I(growth)
DEFAULT OPTION INSTITUTIONAL OPTION / SUPER
INSTITUTIONAL OPTION
SYSTEMATIC INVESTMENT PLAN NOT AVAILABLE
SYSTEMATIC WITHDRAWL PLAN NOT AVAILABLE
SWITCH FACILITY AVAILABLE
SYSTEMATIC TRANSFER PLAN AVAILABLE
APPLICABLE NAV 000
MINIMUM APPLICATION AMOUNT (a) Retail:Rs 5,000& in multiples of Re.1
thereafter.
(b) Institutional:Rs 25 lacs & in multiples of
Re 1 thereafter.
(c) Institutional plus:Rs 1 crore & in
multiples of Re 1 thereafter.
(d) Super institutional plus: Rs 5 crores & in
multiples of Re.1 thereafter.
(e) Institutional option : Rs. 1 lac & in
multiples of Re.1 thereafter.
MINIMUM ADDITIONAL INVESTMENT (a) Retail option:Rs.5,000.
(b) Institutional option : Rs 1 lac.
(c) Institutional plus option : Rs 1 lac.
(d) Super institutional (growth option):
Rs1 lac.
(e) Institutional option:Rs 10,000.
(plus in multiples of Re.1)
REDEMPTION CHEQUES ISSUED Generally within 1 business day for specified
RBI locations and additional 3 business days for
non-RBI locations.

MINIMUM REDEMPTION AMOUNT Rs.5,000.
BENCHMARK INDEX CRISIL LIQUID FUND INDEX
DIVIDEND POLICY The trustee may approve the distribution of
dividends by the AMC under the dividend option,
out of the net surplus of the scheme. To the
extent the net surplus is not distributed, the same
will remain invested in the scheme and be
reflected in the NAV.
NAME OF THE FUND MANAGER Chaitanya pande
NAME OF TRUSTEE COMPANY ICICI Prudential Trust Limited
EXPENSES OF THE SCHEME No entry load will be charged by the scheme to
Entry Load@ the investor effective august, 2009. Upfront
commission shall be paid directly by the investor
to the AMFI registered distributors based on the
investor assessment of various factors including
the service rendered by the distributor.
EXIT LOAD* $$$ NIL
Actual recurring expense for the previous 0.99%
financial year ended march 31,2009 (% of
NAV)

ICICI PRUDENTIAL LIQUID PLAN
Performance record: liquid plan-growth option(AS of 30-june-2009)
PERIOD LIQUID PLAN BENCHMARK INDEX

LAST 1 YEAR 7.38% 8.40%
LAST 3 YEARS 7.56% 7.49%
LAST 5 YEARS 7.24% -------
Returns are CAGR. Benchmark is CRISIL liquid fund index (start date: 30-march-02). For
computation of returns the allotment NAV has been taken as Rs.10,00. Past performance
may or may not be sustained in future.
10
5 liquid plan
crisil liquid fund index
4
0
2004-05 2005-06 2006-07 2007-08 2008-09
2004-05 2005-06 2006-07 2007-08 2008-09

LIOUID PLAN 4.60% 6.48% 5.78% 7.90% 8.30%

NAME OF THE SCHEME SHORT TERM PLAN
TYPE Open-ended income fund
INVESTMENT OBJECTIVE To generate regular returns through investments
in a basket of debt and money market instruments
of various maturities with a view to provide
reasonable returns. For investors looking at
avenues to invest surplus with short to medium
term investment horizons.
ASSET ALLOCATION PATTERN Debt securities upto 100% and money market %
cash upto 50%.
foot note)
PLANS AND OPTIONS 1.CUMULATIVE
2.DIVIDEND REINVESTMENT with fort
nightly & monthly frequencies.
3.INSTITUTIONAL OPTION-cumulative and
dividend
(dividend payout shall be made only if the
dividend amount is Rs.25,000 or more. Dividend
less thanRs.25,000 shall be mandatorily
reinvested.)
DEFAULT OPTION Dividend reinvestment with fortnightly
frequency.
SYSTEMATIC INVESTMENT PLAN Not available.
SYSTEMATIC WITHDRAWL PLAN Not available.
SWITCH FACILITY Available
SYSTEMATIC TRANSFER PLAN Available
APPLICABLE NAV 000
MINIMUM APPLICATION AMOUNT Retail option: Rs. 5,000.
(plus in multiples of Re. 1.)
Institutional option: Rs. 10 lacs.
(plus in multiples of Re.1)
MINIMUM ADDITIONAL INVESTMENT Rs.500 & in multiples thereof.
non-RBI locations.
MINIMUM REDEMPTION AMOUNT RS.500.
BENCHMARK INDEX CRISIL SHORT TERM BOND FUND INDEX
NAME OF THE FUND MANAGER CHAITANYA PANDE
NAME OF TRUSTEE COMPANY ICICI Prudential trust limited
EXPENSES OF THE SCHEME . No entry load will be charged by the scheme to
the service rendered by the distributor
EXIT LOAD* $$$ w.e.f.22-1-2009: investment of less than Rs.1

crore-(a)0.25%if the amount to be redeemed or
switched out is invested opto 3 months; (b)NIL ;
after 3 months, investment of Rs. 1 crore &
above –nil institutional option- nil
NAV)

ICICI PRUDENTIAL SHORT TERM PLAN
PERFORMANCE RECORD: Short term plan-cumulative option (As of 30-june-2009)
PERIOD SHORT TERM PLAN BENCHMARK INDEX

LAST 1 YEAR 16.69% 11.26%
LAST 3 YEARS 10.75% 8.30%
LAST 5 YEARS 8.82% 6.66%
Since inception(25-october- 8.24% -------
2001)
Returns: CAGR. Benchmark is CRISIL short term bond fund index (start date: 30-march-02).
For computation of returns the allotment NAV has been taken as Rs.10,00. Past
performance may or may not be sustained in future.
18
16
14
12
10
SHORT TERM PLAN
8 CRISIL SHORT TERM BOND FUND
INDEX
6
0
2004-05 2005-06 2006-07 2007-08 2008-09
2004-05 2005-06 2006-07 2007-08 2008-09

SHORT TERM 5.31% 5.01% 7.73% 8.98% 15.37%
PLAN
CRISIL SHORT 3.03% 3.84% 5.70% 8.79% 9.67%

NAME OF THE SCHEME INCOME PLAN
TYPE OPEN-ENDED DEBT FUND
INVESTMENT OBJECTIVE To generate income through investments in a range of
debt and money market instruments of various
maturities with a view to maximise income while
maintaining the optimum balance of yield, safety and
liquidity.
ASSET ALLOCATION PATTERN Debt securities upto 75% and money market & cash
upto 25%.
RISK PROFILE OF THE SCHEMES Mutual fund units involve investment risk including
the possible loss of principal. (Refer foot note)
PLANS AND OPTIONS RETAIL: (1) growth (2) growth-AEP(Appreciation &
regular) (3) dividend ^ with & half yearly frequencies.
INSTITUTIONAL OPTION- growth & option
INSTITUTIONAL PLUS OPTION-growth &
dividend
DEFAULT OPTION Dividend reinvestment with half yearly frequencies.
SYSTEMATIC INVESTMENT PLAN MONTHLY: minimum Rs.1,000 + 5 post dated
cheques for a minimum of Rs. 1,000 each.
QUARTERLY: minimum Rs. 5,000 + 4 post dated
cheques for a minimum of Rs. 5,000 each.*****
SYSTEMATIC WITHDRAWL PLAN Minimum of Rs. 500 & in multiples of Re. 1
thereafter.
APPLICABLE NAV 000
MINIMUM APPLICATION AMOUNT RETAIL: Rs. 5,000 (plus in multiples of Re. 1);Rs.
25,000 for AEP.
INSTITUTIONAL: 10,00,000 AND IN MULTIPLES
OF Re. 1 thereafter.
MINIMUM ADDITIONAL INVESTMENT Rs. 500 and in multiples thereof.
REDEMPTION CHEQUES ISSUED Generally within 1 business day for specified RBI
locations and additional 3 business days for non-RBI
locations
MINIMUM REDEMPTION AMOUNT Rs.500.
BENCHMARK INDEX CRISIL COMPOSITE BOND FUND INDEX
DIVIDEND POLICY The trustee may approve the distribution of dividends
by the AMC under the dividend option, out of the net
surplus of the scheme. To the extent the net surplus is
not distributed, the same will remain invested in the
scheme and be reflected in the NAV
NAME OF THE FUND MANAGER RAHUL GOSWAMI
NAME OF TRUSTEE COMPANY ICICI prudential trust limited
EXPENSES OF THE SCHEME No entry load will be charged by the scheme to the
Entry Load@ investor effective august, 2009. Upfront commission
shall be paid directly by the investor to the AMFI
registered distributors based on the investor
assessment of various factors including the service
rendered by the distributor
EXIT LOAD* $$$ w.e.f 22-01-2009: for less than Rs. 1 crore-9a)1%, if
the amount to be redeemed or switched out is invested
upto 12 months; (b) nil, after 12 months. Investment of
Re.1 crore & above – nil-.institutional option-nil.
Actual recurring expense for the previous financial 1.72%
year ended march 31,2009 (% of NAV)

ICICI PRUDENTIAL INCOME PLAN
PERFORMANCE RECORD: Income plan-growth option (as of 30-june-09)
PERIOD INCOME PLAN BENCHMARK INDEX

LAST 1 YEAR 25.50% 11.20%
LAST 3 YEARS 12.72% 6.90%
LAST 5 YEARS 8.69% 5.34%
Since inception (9-july-98) 10.32% -------
Returns: CAGR. Benchmark is CRISIL composite bond fund index (start date: 30-march-02).
For computation of returns the allotment NAV has been taken as Rs.10,00. Past
performance may or may not be sustained in future.
20
18
16
14
12
INCOME PLAN
10
CRISIL COMPOSITE BOND FUND
INDEX
8
0
2004-05 2005-06 2006-07 2007-08 2008-09
2004-05 2005-06 2006-07 2007-08 2008-09

INCOME PLAN 0.25% 3.29% 5.28% 9.93% 17.63%
CRISIL 0.18% 3.30% 3.73% 8.20% 7.23%
COMPOSITE
BOND FUND
NAME OF THE SCHEME GILT FUND (treasury plan)
TYPE OPEN-ENDED SHORT-TERM GILT FUND
INVESTMENT OBJECTIVE This plan is suitable for investors looking at
avenues to invest surplus funds for short periods,
ideally 3-6 months. It is proposed to invest the
proceeds of the plan in gilts(including treasury
bills) with short to medium term residual
maturities, with the average maturity of the
portfolio normally not exceeding 3 years.
ASSET ALLOCATION PATTERN Gilt securities (including treasury bills). Average
maturity normally not to exceed 3 years.
foot note)
PLANS AND OPTIONS GROWTH/GROWTH-AEP*( appreciation &
regular) and DIVIDEND*(quarterly and half-
yearly)
DEFAULT OPTION Dividend reinvestment with quarterly frequency
SYSTEMATIC INVESTMENT PLAN Not available
SYSTEMATIC WITHDRAWL PLAN Not available
APPLICABLE NAV 000
MINIMUM APPLICATION AMOUNT Rs. 5,000( plus in multiples of Re. 1 )
MINIMUM ADDITIONAL INVESTMENT Rs. 5,000 & in multiples thereof
non-RBI locations
MINIMUM REDEMPTION AMOUNT Rs. 5,000.
BENCHMARK INDEX i-sec si-Bex
reflected in the NAV
EXIT LOAD* $$$ Nil
NAV)

ICICI PRUDENTIAL GILT FUND
PERFORMANCE RECORD: gilt fund- treasury plan- growth option (as of 30-june-09)
PERIOD GILT FUND-TREASURY BENCHMARK INDEX

LAST 1 YEAR 21.16% 14.53%
LAST 3 YEARS 11.29% 9.27%
LAST 5 YEARS 8.60% 7.32%
Since inception(19-aug-99) 9.21% -------
Returns: CAGR. Benchmark is I Sec Si Bex. Benchmark start date: 30-march-02. For
computation of returns the allotment NAV has been taken as Rs.10,00. Past performance
may or may not be sustained in future.
20
18
16
14
12
10 GILT FUND TREASURY

I-Sec Si- Bex
8
0
2004-05 2005-06 2006-07 2007-08 2008-09
2004-05 2005-06 2006-07 2007-08 2008-09
NAME OF THE SCHEME GILT FUND (INVESTMENT PLAN)

TYPE OPEN-ENDED MEDIUM TERM GILT FUND
INVESTMENT OBJECTIVE This plan is suitable for investors looking at
avenues to invest surplus funds for medium to
long periods, ideally greater than 1 year. It is
proposed to invest the proceeds of the plan in
gilts(including treasury bills) with medium to
long term residual maturities, with the average
maturity of the portfolio normally not exceeding
8 years.
ASSET ALLOCATION PATTERN Gilt securities (including treasury bills). Average
maturity normally not to exceed 8 years.
foot note)
PLANS AND OPTIONS GROWTH/GROWTH-AEP*( appreciation &
regular) and DIVIDEND*( Half-yearly)
DEFAULT OPTION Dividend reinvestment with half yearly frequency
SYSTEMATIC INVESTMENT PLAN Not available
SYSTEMATIC WITHDRAWL PLAN Not available
APPLICABLE NAV 000
MINIMUM APPLICATION AMOUNT Rs. 5,000( plus in multiples of Re. 1 )
MINIMUM ADDITIONAL INVESTMENT Rs. 5,000 & in multiples thereof
non-RBI locations
MINIMUM REDEMPTION AMOUNT Rs. 5,000.
BENCHMARK INDEX I-Sec I-Bex
EXIT LOAD* $$$ w.e.f 16-12-08;(i)for less than Rs.1 crore: (a)1%
if amount is to be redeemed or switched out is
invested upto one year; (b) nil; if invested for
more than one year; (ii) for Rs. 1 crore & above:
nil
NAV)

ICICI PRUDENTIAL GILT FUND
PERFORMANCE RECORD: gilt fund investment plan- growth option (as of 30-june-09)
PERIOD GILT FUND INVESTMENT BENCHMARK INDEX

LAST 1 YEAR 31.49% 21.33%
LAST 3 YEARS 14.81% 10.85%
LAST 5 YEARS 9.89% 7.49%
Since inception (19-aug-99) 12.40% 11.35%
Returns: CAGR. Benchmark is I Sec Si Bex. For computation of returns the allotment NAV has
been taken as Rs.10,00. Past performance may or may not be sustained in future.
25
20
15
GILT FUND INVESTMENT

10
I-Sec I-Bex INDEX
0
2004-05 2005-06 2006-07 2007-08 2008-09
-5
2004-05 2005-06 2006-07 2007-08 2008-09

GILT FUND -0.32% 3.69% 7.11% 8.22% 23.36%
INVESTMENT
I-Sec I- Bex -1.40% 4.08% 5.84% 9.01% 15.77%

NAME OF THE SCHEME FLEXIBLE INCOME PLAN
TYPE OPEN-ENDED INCOME PLAN
INVESTMENT OBJECTIVE To generate income through investments in a
range of debt instruments and money market
instruments of various maturities with a view to
maximising income while maintaining the
optimum balance of yield, safety and liquidity.
ASSET ALLOCATION PATTERN 10 to 100%- money market and debt instruments
with residual maturity of less than 1 year. 0 to
90% - debt instruments with maturity more than 1
year.
foot note)
PLANS AND OPTIONS 1.PREMIUM OPTION(sub-options: growth,
dividend reinvestments with daily and weekly
frequencies and dividend payout with weekly
frequencies)
2.REGULAR OPTION(sub options:( growth and
reinvestment)
3.INSTITUTIONAL OPTION I(growth)
DEFAULT OPTION Dividend reinvestment with daily frequencies
SYSTEMATIC INVESTMENT PLAN MONTHLY: minimum Rs.1,000 + 5 post dated
cheques for a minimum of Rs. 1,000 each.
QUARTERLY: minimum Rs. 5,000 + 4 post
dated cheques for a minimum of Rs. 5,000
each.*****
SYSTEMATIC WITHDRAWL PLAN Minimum of Rs.500 & in multiples of Re. 1
thereafter
APPLICABLE NAV 000
MINIMUM APPLICATION AMOUNT PREMIUM OPTION:Rs.10,00,000(plus in
multiples of Re. 1)
REGULAR OPTION: Rs. 15,000 & in multiples
of Re. 1 thereafter
INSTITUTIONAL OPTION: Rs 1 lac & in
multiples of Re. 1/-
MINIMUM ADDITIONAL INVESTMENT PREMIUM OPTION: Rs. 1,000( plus in
multiples of Re. 1)
REGULAR OPTION: Rs.1,000 & in multiples of
Re.1 thereafter/-
INSTITUTIONAL OPTION:Rs. 10,000 & in
REDEMPTION CHEQUES ISSUED Generally within one business day for specified
RBI locations & additional 3 business days for
non-RBI locations.
MINIMUM REDEMPTION AMOUNT Premium: Rs. 1,000/-, Regular: Rs 1,000/-
BENCHMARK INDEX CRISIL liquid fund index
DIVIDEND POLICY The above distribution and reinvestment policies
as indicated above are provisional and will be
entirely at the discretion of the trustee.
NAME OF THE FUND MANAGER CHAITANYA PANDE

EXIT LOAD* $$$ Nil
Actual recurring expense for the previous PREMIUM PLAN: 0.29%
financial year ended march 31,2009 (% of INSTITUTIONAL OPTION I: 1.05%
NAV) REGULAR OPTION: 0.72%

ICICI PRUDENTIAL FLEXIBLE INCOME PLAN
PERFORMANCE RECORD: flexible income plan- cumulative option (as of 30-june-09)
PERIOD FLEXIBLE INCOME PLAN BENCHMARK INDEX

LAST 1 YEAR 8.36% 11.20%
LAST 3 YEARS 8.35% 6.90%
LAST 5 YEARS 6.85% 5.34%
Since inception (9-july-98) 7.72% 5.79%
Returns: CAGR. Benchmark is CRISIL composite bond fund index. For computation of returns the
allotment NAV has been taken as Rs.10,00. Past performance may or may not be sustained in future.
10
6
FLEXIBLE INCOME PLAN
5
CRISIL COMPOSITE BOND FUND
4 INDEX
0
2004-05 2005-06 2006-07 2007-08 2008-09
2004-05 2005-06 2006-07 2007-08 2008-09

FLEXIBLE 1.91% 4.86% 7.66% 8.67% 9.12%
INCOME
PLAN
CRISIL 0.18% 3.30% 3.73% 8.20% 7.23%
COMPOSIT
E BOND
FUND
INDEX

NAME OF THE SCHEME MONTHLY INCOME PLAN
TYPE An open-ended fund. Monthly income is not
assured and is subject to the availability of
distributable surplus.
INVESTMENT OBJECTIVE To generate regular income through investments
in fixed income securities so as to make
monthly/quarterly/half-yearly dividend
distribution to unit holders seeking the dividend
option and also to generate long term capital
appreciation by investing a portion in equity and
equity related instruments.
ASSET ALLOCATION PATTERN Debt securities, money market instruments,
securitised debt and cash upto 85%, equity &
equity related securities upto 15%.
foot note).
PLANS AND OPTIONS CUMULATIVE and DIVIDEND( monthly,
quarterly, half-yearly)
AEP (appreciation & regular)
DEFAULT OPTION Dividend reinvestment (monthly)
SYSTEMATIC INVESTMENT PLAN DIVIDEND % AEP OPTION- monthly and
cumulative (without AEP)
OPTION-MONTHLY: MINIMUM Rs.1,000+5
post dated cheques for a minimum of Rs.1,000
each.
QUARTERLY: MINIMUM Rs. 5,000+ 4 post
dated cheques for a minimum of Rs.5,000 each.
thereafter.
APPLICABLE NAV 000
MINIMUM APPLICATION AMOUNT CUMULATIVE-Rs.5,000;
DIVIDEND AND AEP-Rs 25,000(plus in
MINIMUM ADDITIONAL INVESTMENT Rs.500 and in multiples thereof under each
option.
REDEMPTION CHEQUES ISSUED Generally within one business day for specified
non-RBI locations.
MINIMUM REDEMPTION AMOUNT Rs.500
BENCHMARK INDEX CRISIL MIP Blended Index
NAME OF THE FUND MANAGER EQUITY:PRASHANT KOTHARI
DEBT: RAHUL GOSWAMI

EXIT LOAD* $$$ w.e.f 16-12-08;(i)for less than Rs.1 crore: (a)1%
if amount is to be redeemed or switched out is
invested upto one year; (b) nil; if invested for
more than one year; (ii) for Rs. 1 crore & above:
nil
NAV)

ICICI PRUDENTIAL MONTHLY INCOME
(AN OPEN-ENDED FUND. MONTHLY INCOME IS NOT ASSURED AND IS SUBJECT TO THE
AVAILABILITY OF DISTRIBUTABLE SURPLUS)
PERIOD MONTHLY INCOME PLAN BENCHMARK INDEX

LAST 1 YEAR 15.34% 12.04%
LAST 3 YEARS 9.18% 8.38%
LAST 5 YEARS 9.79% 8.43%
Since inception(10-nov-00) 10.11% --------
Returns: CAGR. Benchmark is CRISIL MIP BLENDED index. For computation of returns the
allotment NAV has been taken as Rs.10,00. Past performance may or may not be sustained
in future.
16
14
12
10
8 MONTHLY INCOME PLAN

MIP BLENDED INDEX
6
0
2004-05 2005-06 2006-07 2007-08 2008-09
2004-05 2005-06 2006-07 2007-08 2008-09

MONTHLY 7.21% 14.55% 6.33% 8.47% 0.82%

NAME OF THE SCHEME INCOME MULTIPLIER FUND-REGULAR
PLAN
TYPE AN OPEN ENDED DEBT FUNDS
INVESTMENT OBJECTIVE To generate long term capital appreciation from a
portfolio that is invested predominantly in debt &
money market instruments and the balance in
equity and equity related securities.
ASSET ALLOCATION PATTERN Equity & equity related securities 0-30%, debt
instruments 65-100%, cash and money market
instruments 0-5%.
foot note).
PLANS AND OPTIONS CUMULATIVE and DIVIDEND(monthly
frequency)
DEFAULT OPTION Dividend reinvestment
SYSTEMATIC INVESTMENT PLAN MONTHLY: MINIMUM Rs.1,000+5 post dated
cheques for a minimum of Rs.1,000 each.
dated cheques for a minimum of Rs.5,000 each
thereafter.
APPLICABLE NAV 000
MINIMUM APPLICATION AMOUNT Rs. 5,000 & in multiples thereof.
MINIMUM ADDITIONAL INVESTMENT Rs. 500 & in multiples thereof.
REDEMPTION CHEQUES ISSUED Generally within 3 business days for specified
non-RBI locations
BENCHMARK INDEX CRISIL MIP blended index
entirely at the discussion of the trustee.
NAME OF THE FUND MANAGER EQUITY: PRASHANT KOTHARI
DEBT: RAHUL GOSWAMI
EXIT LOAD* $$$ w.e.f 22-01-09;(i)for less than Rs.1 crore:
(a)1.25% if amount is to be redeemed or switched
out is invested upto 15 months; (b) nil; if invested
for more than 15 months; investment of Re. 1
crore & above-nil.
NAV)

ICICI PRUDENTIAL INCOME MULTIPLIER
FUND – REGULAR PLAN
PERFORMANCE RECORD: income multiplier fund- cumulative option (as of 30-june-09)
PERIOD INCOME MULTIPLIER FUND BENCHMARK INDEX

LAST 1 YEAR 15.34% 12.04%
LAST 3 YEARS 9.17% 8.38%
LAST 5 YEARS 11.73% 8.43%
Since inception (9-july-98) 10.49% 7.33%
Returns: CAGR. Benchmark is CRISIL composite MIP blended index. For computation of
returns the allotment NAV has been taken as Rs.10,00. Past performance may or may not be
sustained in future.
25
20
15
10
INCOME MULTIPLIER FUND
MIP BLENDED INDEX
5
0
2004-05 2005-06 2006-07 2007-08 2008-09
-5
-10
2004-05 2005-06 2006-07 2007-08 2008-09

INCOME 9.70% 20.21% 10.01% 6.71% -4.69%
MULTIPLIER
NAME OF THE SCHEME BALANCED FUND

TYPE OPEN ENDED BALANCED FUND
INVESTMENT OBJECTIVE To seek to generate long term capital
appreciation & current income from a portfolio
that is invested in equity and equity related
securities as well as in fixed income securities.
ASSET ALLOCATION PATTERN Equity and equity related instruments: 65% to
80& and debt, money market & cash: 20% to
35%.
foot note).
PLANS AND OPTIONS GROWTH AND DIVIDEND
DEFAULT OPTION DIVIDEND REINVESTMENT
cheques for a minimum of Rs.1,000 each.
dated cheques for a minimum of Rs.5,000 each
thereafter
SWITCH FACILITY AVAILABLE
SYSTEMATIC TRANSFER PLAN AVAILABLE
APPLICABLE NAV 000
MINIMUM APPLICATION AMOUNT Rs. 5,000(plus in multiples of Re. 1 )
MINIMUM ADDITIONAL INVESTMENT Rs. 500 & in multiples thereof.
REDEMPTION CHEQUES ISSUED Generally within 3 business days from the date of
receipt of transaction for specified RBI locations
& an additional 3 business days for non-RBI
locations
MINIMUM REDEMPTION AMOUNT Rs. 500
BENCHMARK INDEX CRISIL balanced fund index
NAME OF THE FUND MANAGER EQUITY: MUNZAL SHAH
DEBT: RAHUL RASTOGI
EXIT LOAD* $$$ (w.e.f 1-08-09):FOR EXCLUDING SIP AND
STP UNDER RETAIL OPTION- for an
investment of less than Rs.5 crores;(a) if the
amount, sought to be redeemed or switched out,
is invested for a period of upto 3 years from the
date of allotment- 1% of the applicable NAV; (B)
If the amount, sought to be redeemed or switched
out , is invested for a period of more than 3 years
from the date of allotment- nil; for an investment
of Rs.5 crores and above; nil.
FOR INVESTMENT MADE THROUGH SIP &
STP; (a) ) if the amount, sought to be redeemed

or switched out, is invested for a period of upto 3
years from the date of allotment- 1% of the
applicable NAV; (B) If the amount, sought to be
redeemed or switched out , is invested for a
period of more than 3 years from the date of
allotment- nil.
NAV)

ICICI PRUDENTIAL BALANCED FUND
PERFORMANCE RECORD: Balanced Fund-growth option (as of 30-june-09)
PERIOD BALANCED FUND BENCHMARKINDEX

LAST 1 YEAR 2.55% 11.08%
LAST 3 YEARS 5.15% 10.87%
LAST 5 YEARS 17.90% 16.66%
Since inception (03-nov-99) 13.28% ---------
Returns: CAGR. Benchmark is CRISIL fund index(start date is 31-march-02). For computation
of returns the allotment NAV has been taken as Rs.10,00. Past performance may or may not
be sustained in future.
60
50
40
30
20
BALANCED GUND
10
CRISIL BALANCED FUND INDEX
0
2004-05 2005-06 2006-07 2007-08 2008-09
-10
-20
-30
-40
2004-05 2005-06 2006-07 2007-08 2008-09

BALANCED 26.25% 54.98% 9.56% 11.02% -29.24%
FUND
CRISIL 8.25% 38.34% 9.49% 19.43% -22.29%
BALANCED

NAME OF THE SCHEME TAX PLAN
TYPE OPEN-ENDED EQUITY LINKED SAVING
SCHEME
INVESTMENT OBJECTIVE To seek to generate long term capital appreciation &
current income from a portfolio that is invested in
equity and equity related securities as well as in fixed
income securities
ASSET ALLOCATION PATTERN Equity and equity related instruments upto 90% &
debt money market & cash upto 10%.
RISK PROFILE OF THE SCHEMES Mutual fund units involve investment risk including
the possible loss of principal. (Refer foot note
PLANS AND OPTIONS GROWTH AND DIVIDEND
SYSTEMATIC INVESTMENT PLAN MONTHLY: MINIMUM Rs.500 or multiples thereof
& 5 post dated cheques for a minimum of Rs.500
each for a block of 5 months in advance.
QUARTERLY: MINIMUM Rs. 5,000+ 4 post dated
cheques for a minimum of Rs.5,000 each
SYSTEMATIC WITHDRAWL PLAN NOT AVAILABLE
SWITCH FACILITY AVAILABLE after lock in period of 3 years.
APPLICABLE NAV 000
MINIMUM APPLICATION AMOUNT Rs. 500( plus in multiples of Re.1)
MINIMUM ADDITIONAL INVESTMENT Rs. 500 7 in multiples thereof
receipt of transaction for specified RBI locations &
an additional 3 business days for non-RBI locations
after lock in period of 3 years.
MINIMUM REDEMPTION AMOUNT Rs. 500
BENCHMARK INDEX S&P CNX NIFTY
DIVIDEND POLICY The above distribution and reinvestment policies as
indicated above are provisional and will be entirely at
the discussion of the trustee.
NAME OF THE FUND MANAGER SANKARAN NAREN
EXPENSES OF THE SCHEME No entry load will be charged by the scheme to the
Entry Load@ investor effective august, 2009. Upfront commission
shall be paid directly by the investor to the AMFI
registered distributors based on the investor
assessment of various factors including the service
rendered by the distributor.
EXIT LOAD* $$$ Nil
NAV)

ICICI PRUDENTIAL TAX PLAN
PERFORMANCE RECORD: Tax plan-growth options (as on 30-june-09)
PERIOD TAX PLAN BENCHMARK INDEX

LAST 1 YEAR 2.79% 6.20%
LAST 3 YEARS 5.53% 11.10%
LAST 5 YEARS 27.81% 23.29%
Since inception(19-aug-99) 24.35% 12.47%
Returns: CAGR. Benchmark is S&P CNX Nifty. For computation of returns the allotment NAV
has been taken as Rs.10,00. Past performance may or may not be sustained in future.
100
80
60
40
TAX PLAN
20
BENCHMARK INDEX
0
2004-05 2005-06 2006-07 2007-08 2008-09
-20
-40
-60
2004-05 2005-06 2006-07 2007-08 2008-09

TAX PLAN 82.05% 83.22% -4.96% 12.34% -38.67%
S&P CNX Nifty 14.89% 67.15% 12.35% 23.74% -36.19%
NAME OF THE SCHEME FMCG FUND

TYPE OPEN-ENDED FMCG SECTORAL FUND
appreciation that is invested in equity and
equity related securities of FMCG
companies.
ASSET ALLOCATION PATTERN Equity and equity related instruments in
FMCG companies upto 90% & debt, money
market & cash upto 10%.
including the possible loss of principal.
(Refer foot note)
PLANS AND OPTIONS GROWTH AND OPTION
SYSTEMATIC INVESTMENT PLAN MONTHLY: MINIMUM Rs.1,000+5 post
dated cheques of Rs.1,000 each.
QUARTERLY: MINIMUM Rs. 5,000+ 4
post dated cheques for a minimum of
Rs.5,000 each.
SYSTEMATIC WITHDRAWL PLAN Minimum Rs. 500 & in multiples of Re. 1
thereafter.
APPLICABLE NAV 000
MINIMUM APPLICATION AMOUNT Rs. 5,000(plus in multiples of Re. 1)
MINIMUM ADDITIONAL Rs.500 & in multiples thereof.
INVESTMENT
REDEMPTION CHEQUES ISSUED Generally within 3 business days from the
date of receipt of transaction for specified
RBI locations & additional 3 business days
for non-RBI locations
BENCHMARK INDEX CNX FMCG Index
DIVIDEND POLICY The above distribution and reinvestment
policies as indicated above are provisional
and will be entirely at the discussion of the
trustee
NAME OF THE FUND MANAGER PRASHANT KOTHARI
EXPENSES OF THE SCHEME No entry load will be charged by the scheme
Entry Load@ to the investor effective august, 2009.
Upfront commission shall be paid directly by
the investor to the AMFI registered
distributors based on the investor assessment
of various factors including the service
rendered by the distributor

EXIT LOAD* $$$ (w.e.f 1-08-09):FOR EXCLUDING SIP
AND STP UNDER RETAIL OPTION- for
an investment of less than Rs.5 crores;(a) if
the amount, sought to be redeemed or
switched out, is invested for a period of upto
3 years from the date of allotment- 1% of the
applicable NAV; (B) If the amount, sought to
be redeemed or switched out , is invested for
a period of more than 3 years from the date
of allotment- nil; for an investment of Rs.5
crores and above; nil.
FOR INVESTMENT MADE THROUGH
SIP & STP; (a) ) if the amount, sought to be
redeemed or switched out, is invested for a
period of upto 3 years from the date of
allotment- 1% of the applicable NAV; (B) If
switched out , is invested for a period of
more than 3 years from the date of allotment-
nil
NAV)

ICICI PRUDENTIAL FMCG FUND
PERFORMANCE RECORD: FMCG fund-growth option (as of 30-june-09)
PERIOD FMCG FUND BENCHMARK INDEX

LAST 1 YEAR -8.49% 12.23%
LAST 3 YEARS 4.11% 4.21%
LAST 5 YEARS 27.55% 22.32%
Since inception(31-march-99) 13.76% 6.07%
Returns: CAGR. Benchmark is CNX FMCG Index. For computation of returns the allotment
NAV has been taken as Rs.10,00. Past performance may or may not be sustained in future.
140
120
100
80
60
FMCG FUND
40
CNX FMCG
20
0
2004-05 2005-06 2006-07 2007-08 2008-09
-20
-40
-60

NAME OF THE SCHEME GROWTH PLAN
TYPE OPEN-ENDED EQUITY FUND
appreciation & current income from a portfolio
that is invested in equity and equity related
securities as well as in fixed income securities
ASSET ALLOCATION PATTERN Equity and equity related instruments upto 95 %
& debt, money market & cash upto 5 %.
foot note)
PLANS AND OPTIONS RETAIL: growth & dividend
INSTITUTIONAL OPTION I: growth
cheques of Rs.1,000 each.
SYSTEMATIC WITHDRAWL PLAN Minimum Rs. 500 & in multiples of Re. 1
thereafter.
APPLICABLE NAV 000
MINIMUM APPLICATION AMOUNT Rs. 5,000(plus in multiples of Re. 1)
MINIMUM ADDITIONAL INVESTMENT RETAIL: Rs.500 & in multiples thereof
INSTITUTIONAL OPTION I:Rs.10,000/- & in
multiples of Re. 1
& additional 3 business days for non-RBI
locations
BENCHMARK INDEX S&P CNX Nifty
entirely at the discussion of the truste.

NAME OF THE FUND MANAGER DEVEN SANGOI
allotment- nil
NAV)

ICICI PRUDENTIAL GROWTH PLAN
PERFORMANCE RECORD: Growth plan-growth option (as of 30-june-09)
PERIOD GROWTH PLAN BENCHMARK INDEX

LAST 1 YEAR 8.64% 6.20%
LAST 3 YEARS 10.44% 11.10%
LAST 5 YEARS 26.35% 23.29%
Since inception(9-july-98) 22.95% 14.12%
Returns: CAGR. Benchmark is S&P CNX Nifty. For computation of returns the allotment NAV
100
80
60
40
GROWTH PLAN
20
S&P CNXNifty
0
2004-05 2005-06 2006-07 2007-08 2008-09
-20
-40
-60
2004-05 2005-06 2006-07 2007-08 2008-09
NAME OF THE SCHEME TECHNOLOGY FUND

TYPE OPEN-ENDED SECTORAL FUND
INVESTMENT OBJECTIVE To generate long term capital appreciation
investing in equity and equity related securities of
technology and technology intensive companies.
ASSET ALLOCATION PATTERN Equity & equity related instruments 90 to 95% &
debt, money market & cash 5 to 10%.
foot note)
PLANS AND OPTIONS Growth & dividend
cheques of Rs.1,000 each.
SYSTEMATIC WITHDRAWL PLAN Minimum of Rs.500& in multiples of Re.1
thereafter.
APPLICABLE NAV 000
MINIMUM APPLICATION AMOUNT Rs.5,000(plus in multiples of Re.1)
MINIMUM ADDITIONAL INVESTMENT Rs. 500 7 in multiples thereof.
& an additional 3 business days for non-RBI
locations
BENCHMARK INDEX BSE IT
NAME OF THE FUND MANAGER DEVEN SANGOI

Entry Load@ the investor effective
august, 2009. Upfront commission shall be paid
directly by the investor

allotment- nil
NAV)

ICICI PRUDENTIAL TECHNOLOGY FUND
PERFORMANCE RECORD: technology fund – growth option ( as of 30-june-09)
PERIOD TECHNOLOGY FUND BENCHMARK INDEX

LAST 1 YEAR -24.13% -18.23%
LAST 3 YEARS -1.31% -4.23%
LAST 5 YEARS 13.70% 12.21%
Since inception(3-mrch-00) -0.91% -8.25%
Returns: CAGR. Benchmark is BSE IT INDEX. For computation of returns the allotment NAV
80
60
40
20
TECHNOLOGY FUND
BSE IT INDEX
0
2004-05 2005-06 2006-07 2007-08 2008-09
-20
-40
-60
2004-05 2005-06 2006-07 2007-08 2008-09
NAME OF THE SCHEME POWER

TYPE OPEN-ENDED GROWTH FUND
INVESTMENT OBJECTIVE The primary objective of the scheme is to
generate capital appreciation through in
equity 7 equity related securities in core
sectors and associated feeder industries.
However, there can be no assurance that the
investment objectives of scheme will be
realised.
ASSET ALLOCATION PATTERN Equity & equity related securities including
non-convertible portion of convertible
debentures- upto95% & at least 5% in debt &
money market securities.
including the possible loss of principal.
(Refer foot note)
PLANS AND OPTIONS GROWTH & DIVIDEND
SYSTEMATIC INVESTMENT PLAN MONTHLY: MINIMUM Rs.1,000+5 post
dated cheques of Rs.1,000 each.
QUARTERLY: MINIMUM Rs. 5,000+ 4
post dated cheques for a minimum of
Rs.5,000 each.
thereafter.
APPLICABLE NAV 000
MINIMUM APPLICATION AMOUNT Rs. 5,000(plus in multiples of Re. 1
thereafter)
INSTITUTIONAL OPTION I:Rs.1 lac & in
multiples of Re.1
MINIMUM ADDITIONAL Rs.500 & in multiples thereof(Rs.10,000 for
INVESTMENT institutional)
REDEMPTION CHEQUES ISSUED Generally within 3 business days from the
date of receipt of transaction for specified
RBI locations & an additional 3 business
days for non-RBI locations.
MINIMUM REDEMPTION AMOUNT Rs.500 & in multiples thereof.
BENCHMARK INDEX S&P Nifty
DIVIDEND POLICY The above distribution and reinvestment
policies as indicated above are provisional
and will be entirely at the discussion of the
trustee.
NAME OF THE FUND MANAGER SANJAY PAREKH
NAME OF TRUSTEE COMPANY ICICI Prudential Trust Limited
EXPENSES OF THE SCHEME No entry load will be charged by the scheme
Entry Load@ to the investor effective august, 2009.
Upfront commission shall be paid directly by
the investor

to the AMFI registered distributors based on
the investor assessment of various factors
including the service rendered by the
distributor.
EXIT LOAD* $$$ (w.e.f 1-08-09):FOR EXCLUDING SIP
AND STP UNDER RETAIL OPTION- for
an investment of less than Rs.5 crores;(a) if
switched out, is invested for a period of upto
3 years from the date of allotment- 1% of the
applicable NAV; (B) If the amount, sought to
be redeemed or switched out , is invested for
a period of more than 3 years from the date
of allotment- nil; for an investment of Rs.5
crores and above; nil.
FOR INVESTMENT MADE THROUGH
SIP & STP; (a) ) if the amount, sought to be
redeemed or switched out, is invested for a
period of upto 3 years from the date of
allotment- 1% of the applicable NAV; (B) If
switched out , is invested for a period of
more than 3 years from the date of allotment-
nil.
NAV)

ICICI PRUDENTIAL POWER
PERFORMANCE RECORD: POWER-cumulative option (as of 30-june-09)
PERIOD POWER BENCHMARK INDEX

LAST 1 YEAR 8.91% 6.20%
LAST 3 YEARS 8.78% 11.10%
LAST 5 YEARS 25.63% 23.29%
Since inception(1-oct-94) 15.08% 8.40%
Returns: CAGR. Benchmark is S&P CNX NIFTY. For computation of returns the allotment NAV
100
80
60
40
POWER
20
S&P CNX NIFTY
0
2004-05 2005-06 2006-07 2007-08 2008-09
-20
-40
-60
2004-05 2005-06 2006-07 2007-08 2008-09

ANALYSIS AND
INTERPRETATION
1. Age Distribution of the Investors:

Age Distribution of the Investors
Age Group < = 30 31 - 35 36 - 40 41 - 45 46 - 50 > 50
No. of Investors 12 28 40 34 20 16
Findings:
According to this chart out of 150 Mutual Fund investors the most are in the age group of 36-40 years.
I.e. 25%, the second most investors are in the age group of below 30 years.

2. Educational qualifications of Investors
Educational Qualification No. of Investors

Graduate/Post Graduate 98
Under Graduate 34
Others 18
Total 150
Findings:
Out of 150 Mutual Fund investors 65% of the investors are Graduate/Post Graduate, 23%
are Under Graduate and 12% are others (under HSC)

3. Occupation of the Investors:
Occupation No. of Investors

Govt. Service 35
Pvt. Service 55
Business 50
Agriculture 4
Others 6

4. Monthly and Family income of the Investors:
Income Group No. of Investors

< = 10000 10
10001 - 15000 17
15001 - 20000 38
20001 - 30000 53
> 30000 32

5. Kinds of investment and their Ranking
No. of Rank
Schemes respondents s
Savings A/C 150 1
Fixed Deposits 30 5
Insurance 100 3
Mutual funds 120 2
Post office(NSC) 10 8
Shares/Debenture 100 4
Gold/silver 40 7
Real Estate 30 6
Kinds of investment and their ranking

160
140 Schemes
NO. of respondents
120
Ranks
100
80
60
40
20
0
1 2 3 4 5 6 7 8 9

6. People not invested in mutual Funds
No. of
Factors respondents
Not Aware 33
Higher risk 55
Money blocked 42
Lack of proper information 15
Other reason 5
Reason for not invest in mutual fund
Not Aware
Higher risk
42
Money
15 blocked
Lack of proper
55 5 information
Other reason
33

7. Preference of factors while investing
Low
Factors Liquidity Risk High return Trust
No. of Respondents 34 50 50 16

8. Amount invest in Mutual funds
Amount Invested amount
<= 5000 25
6000-10000 58
11000-25000 34
26000-50000 20
>50000 13
Amount invested in mutual fund
Source:Primary data
70 58
60
50
40 34
30 25
20
20 13
10
0
0 0 0 0
00 00 00 00 00
50 -1
0 25 50 0
<= 00
- - >5
0 000 000
6 11 26

9. Preference to Mutual Fund Company while investing.
Mutual fund No. of
company investor
Reliance mutual fund 42
JM mutual fund 20
Kotak Mahindra 28
ICICI mutual funds 50
others 10
No. of investors
Reliance mutual
fund
others, 10 Reliance ICICI mutual
mutual fund, fund
ICICI MUTUAL FUND 42 Kotak Mahindar
50 Jm financial
JM financials mutual mutual funds
Kotak others
fund, 20
Mahindar, 28

10. Source use while taking financial decisions
Source Preference
Friends 55
Financial adviser 35
Advertisement 48
Any other 12
Sources used by investor while investing
60 55
48 Source: Primarry
50 data
40 35
30
20 12
10
0
Friends Advertisement

FINDINGS

The first phase of my report is based on mutual funds investment. For this a survey was
conducted by me and we find out the following points:
 The people are in the age group of 36-40 yr invested most in mutual funds.
 37% of investors are in private Employees, 33% are businessman, 23%are govt.
employee and 35 are in agriculture sector.
 Those whose monthly income is in between Rs.20001-30000 invested in mutual

funds.
 People not invested in mutual funds because they are not aware and they don’t have
proper information about mutual funds.
 Per year amount people invested in mutual fund is in between Rs 6000-10000.
 People invested in mutual because of higher liquidity.
 People do not only invest his whole money in one scheme some of part they invest in
saving A/C, other in mutual funds, other in insurance etc.
Second phase of my report is based on technical analysis. This provides a detailed

analysis along with current and future outlook of the Indian mutual fund industry and
explores the market development and potential. The forecasts and estimations given in this
report are not based on a complex economic model, but are intended as a rough guide to the
direction in which the industry is likely to move.
 The Indian mutual funds retail market, growing at a CAGR of about 30%, is forecasted to
reach US$ 300 Billion by 2015.
 Income and growth schemes made up for majority of Assets under Management (AUM)
in the country.
 At about 84% (as on March 31, 2008), private sector Asset Management Companies
account for majority of mutual fund sales in India.
 Individual investors make up for 96.86% of the total number of investor accounts and
contribute 36.9% of the net assets under management.
The predictability for stock mutual funds is examined using risk-adjusted returns

However, when funds are ranked using risk-adjusted returns, prior performance is found to be
a good determinant of future risk-adjusted performance in both the short run and longer run.
Moreover, when modern portfolio theory (MPT) methods are applied to distribute capital
among funds, a portfolio of funds that shows better performance than a rule based on past
rank alone and that generates a positive risk-adjusted excess return can be developed based
on past data. The MPT techniques also assist in developing a combination of actively
managed portfolios having the same risk as a portfolio of index funds and greater mean
return. The portfolios have small but significant positive risk-adjusted returns when mutual
funds had negative risk-adjusted returns.

RECOMMENDATION:

The most vital problem spotted is of ignorance. Investors should be made aware of the
benefits. Nobody will invest until and unless he is fully convinced. Investors should be made
to realize that ignorance is no longer bliss and what they are losing by not investing.
Mutual Funds offer a lot of benefit which no other single option could offer. But most of the
people are not even aware of what actually a mutual fund is? They only see it as just another
investment option. So the advisors should try to change their mindsets. The advisors should
target for more and more young investors. Young investors as well as persons at the Height
of their career would like to go for advisors due to lack of expertise and time.
Mutual Fund Company needs to give the training of the individual Financial Advisors about
the Fund/Scheme and its objective, because they are the main source to influence the
investors.
 Younger people aged fewer than 30 will be a key new customer group into the Future, so
making greater efforts with younger customers who show some interest in investing
should pay off.
 Customers with graduate level education are easier to sell to and there is a large untapped
market there. To succeed however, advisors must provide sound advice and high quality.
 Systematic Investment Plan (SIP) is one the innovative products launched by Assets
Management Companies. SIP is easy for the monthly salaried person as it provides the
facility of do the investment in EMI. Though most of the prospects and potential investors
are not aware about the SIP. There is a large scope for the companies to tap the salaried
persons.

BIBLIOGRAPHY

BOOKS
 PRASANNA CHANDRA – Investment Analysis And Portfolio Management ( Page
no. 46-54)
 KOTHARI C.R.-1995 ”RESEARCH METHODOLOGY”
 PANDIAN PUNITHAVATHY, “SECURITIES ANALYSIS AND PORTFOLIO
MANAGEMENT”
 ICICI mutual fund scheme- guide.
WEBSITES:
WWW.ICICI BANK.COM
WWW.ICICI pruamc.com
WWW.ICICI MUTUAL FUND.COM

CONCLUSION

In the past decade Indian mutual fund industry had seen dramatic improvement both quality
wise as well as quantity wise. The private sector entry to the fund family raised the assets
under management to Rs.420 billion in March, 1993 and it reached to the height of Rs.3040
billion 31,March 2010.
Following are the main reasons for the growth of Mutual Fund in India.
 Number of foreign AMC in que to enter the Indian market like fidelity investment US
based with over $1 trillion assets under management worldwide.
 Our saving rate is highest in the world.
 Mutual fund brings together a group of people & invests their money in stocks, bonds
and other securities.
 The Advantage of mutual fund are professional management, diversification,
economies of scale, simplicity and liquidity.
 The disadvantage of mutual fund are high cost over diversification , possible tax
consequences, and the inability of management to guarantee a superior return.
 There are many types of mutual funds. You can classify mutual funds based on assets
class, investing strategy, region etc.
 The biggest problem with mutual fund is there cost and fees.
 Mutual funds are easy to buy and sell. You can either buy them directly from the fund
company or through the third party.
 Mutual fund ads can be very deceiving.

ANNEXURE

Questionnaire
NAME: _________________________________
ADDRESS: __________________________________
CONTACT NO.:0135- _____________ Mobile_______________
E-MAIL ID: _______________________________
1. What is the Age distribution of the Investor?

a) < = 30 ______
b) 31 – 35 ______
c) 36 – 40 ______
d) 41 – 45 ______
e) > 50 ______
2. What is the Educational Qualification of Investors?

a) Graduate/Post Graduate _______
b) Under Graduate ________
c) Others ________
3. What is the Occupation of the Investor?

a) Govt. Service _________
b) Pvt. Service _________
c) Business _________
d) Agriculture _________
e) Others __________
4. What is the Monthly Family Income of the Investors?

a) < = 10000 __________
b) 10001 – 15000 __________
c) 15001 – 20000 __________
d) > 30000 __________
5. In which of the following investment schemes do you invest your

money and rank them?
RANK
a) Savings A/C _______ ________
b) Fixed Deposits _______ ________
c) Insurance _______ ________
d) Mutual Fund _______ ________
e) Post Office (NSC) _______ ________
f) Shares/Debenture _______ ________
g) Gold/Silver _______ ________
h) Real Estate _______ ________
If question 5 has no response for mutual fund.
6. Why do you not invest in mutual funds?

a) Not Aware ________
b) Higher risk ________
c)Money blocked _______
d) Lack of proper information. ________
e) Any other reason ________
If question 5 has response for mutual funds.
7. What were the criteria while investing in mutual funds?

a) Liquidity _______
b) Low risk _______
c) High return ________
d) Trust ________
8. What amount do you invest in mutual fund per year?

a) < = 5000 ________
b) 6000- 10000 ________
c) 11000- 25000 ________
d) 26000- 50000 ________
e) >50000 ________
9. In which mutual fund company you prefer invest your money and rank them?
RANK
a) Reliance mutual fund ________ ________
b) ICICI mutual fund ________ ________
c) Kotak Mahindra ________ ________
d) JM financial mutual funds ________ ________
e) Others ________ ________
10. What source do you use for taking financial decision for investing in mutual
funds?
a) Friends
b) Advertisement
c) Financial Adviser
d) Other

Mutual Fund Icici BANK

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PROJECT REPORT

INTERNAL GUIDE: EXTERNAL GUIDE:

Dr. RANJANA SHARMA Mr. PRAVEEN KAPOOR

FACULTY OF MANAGEMENT BRANCH MANAGER

(UTTARAKHAND TECHNICAL UNIVERSITY

SHRI GURU RAM RAI INSTITUTE OF

Mutual Funds of ICICI Bank Page 1

Signature of faculty guide:

Mutual Funds of ICICI Bank Page 2

Date: PRATIK MITTAL

Mutual Funds of ICICI Bank Page 3

It gives me a great pleasure to express my heartfelt gratitude to Dr. RANJANA SHARMA

Mutual Funds of ICICI Bank Page 4

As a part of partial fulfillment required under the course of Master of Business

Whether it is a question of modernized procedures technological advancements, increased

Mutual Funds of ICICI Bank Page 5

CHAPTER 2. INTRODUCTION OF TOPIC

CHAPTER 3. RESEARCH METHODOLOGY 24-25

CHAPTER 4. DIFFERENT TYPES OF MUTUAL FUNDS 27-64

CHAPTER 5.ANALYSIS AND INTERPRETATION 65-75

CHAPTER 6. FINDINGS 76-78

CHAPTER 10. ANNEXURE 85-88

Mutual Funds of ICICI Bank Page 6

Mutual Funds of ICICI Bank Page 7

acquisitions, and joint ventures followed.

ICICI was founded on January 5 , 1955 as a public limited company with

Mutual Funds of ICICI Bank Page 8

Mutual Funds of ICICI Bank Page 9

ICICI Bank HQ at BKC Mumbai

Mutual Funds of ICICI Bank Page 10

Mutual Funds of ICICI Bank Page 11

Mutual Funds of ICICI Bank Page 12

4. INVESTMENT AND INSURANCE

Mutual Funds of ICICI Bank Page 13

 ICICI Banking Corporation Limited.

The organisation structure of ICICI Bank is divided into 5 groups.

Mutual Funds of ICICI Bank Page 14

1.) ICICI Prudential Life Insurance Company.

Mutual Funds of ICICI Bank Page 15

Mutual Funds of ICICI Bank Page 16

Mutual Funds of ICICI Bank Page 17

2) Increase in percentage of Returns on increase: The bank should

Mutual Funds of ICICI Bank Page 18

Mutual Funds of ICICI Bank Page 19

Mutual Funds of ICICI Bank Page 20

1) OPEN ENDED FUNDS

2) CLOSE ENDED FUNDS

Mutual Funds of ICICI Bank Page 21

Mutual Funds of ICICI Bank Page 22

Mutual Funds of ICICI Bank Page 23

METHODS OF DATA COLLECTION:

1.) PRIMARY DATA:

 The questionnaires consisted of a number of multiple choice

 Also, apart from the framed questionnaires the customer‘s were

Information available in ICICI MUTUAL FUND for study through

Mutual Funds of ICICI Bank Page 24

LIMITATIONS OF THE RESEARCH:

Mutual Funds of ICICI Bank Page 25

Mutual Funds of ICICI Bank Page 26

Mutual Funds of ICICI Bank Page 27

Mutual Funds of ICICI Bank Page 28

PERIOD LIQUID PLAN BENCHMARK INDEX