Professional Ethics (HU-222)

Assignment 02
Dear students!
Read the case given below carefully.

Application of the skin care products:

Hina is a fresh business graduate and works as an Assistant Manager Marketing in Fantasy
Cosmetics, a leading manufacturer of skin care products. Hina has recently joined Fantasy
Cosmetics and lacks practical exposure. To familiar Hina with the environment, routine work
and in-depth knowledge of the products, Fantasy Cosmetics expects her to work with all the
departments for a week as a part of her orientation.
In the fourth week Hina had an opportunity to work with the department of Research &
Development. She spent time with marketing research group and listened to the discussions with
regular customers.
After a week Babar, Marketing Manager asks Hina to work on the packaging of the fairness
cream that is to be launched next month. Babar instructs her to design and mentioning the
desired results by applying the cream thrice a day. Hina is excited to get the first challenging
task. Now, the time has come for Hina to prove herself.
When Hina starts working on the task given, she recalls that consumers interviewed by the
department of Research and Development, revealed the fact that just one application a day really
worked. She is confused and thinks that changing the actual facts on the packaging will increase
the sales volume but will not benefit the consumers.
Required:
 Do you think that it is unethical to recommend consumers to apply the fairness cream
thrice a day if it really works by applying once? Justify
 What should Hina do as she is working for a leading cosmetics manufacturer and has to
prove herself by following the directions given?
You are required to present your agreement or disagreement with the above scenario. Support
your arguments in the light of all previous lectures delivered in the course.
Instructions are mandatory to be followed:

a. Upload assignments on LMS in your respective section created.

b. Name your document in following format before uploading (Name_Registration
No._Section).
c. All group members’ name must be mentioned on preliminary page and also in start of
contributing part of the document.
d. This is a group assignment.
e. Formatting Required: Times New Roman, 12 Font, Line spacing 1.5. No Pdf files.
Only MS-Word format will be accepted.
f. Draft Length: 2000 words.
g. Submission Deadline: 25th May, 2022 by 12:00pm.