MINI PROJECT-2

REPORT
ON
“MODERN TECHNOLOGY IN LOGISTIC AND
MANUFACTURING INDUSTRY”

Submitted by
SHUBHAM MAHESHWARI
Under the guidance of
Dr. KRISHNA KANT BHARTIY
(Assistant Professor)
in partial fulfilment of the requirements for the
award of the Degree of

MASTERS OF BUSINESS ADMINISTRATION

2021-2023

Of
Dr. A.P.J. Abdul Kalam Technological University

STEP-HBTI, KANPUR
UTTAR PRADESH
 DECLARATION

I undersigned, hereby that the project titled “MODERN

TECHNOLOGY IN LOGISTIC AND MANUFACTURING
INDUSTRY” submitted in partial fulfilment for the award of
Degree of Master Administration of DR. A.P.J. Abdul Kalam
Technological University is a bonafide record of work done by me
under the guidance of Dr. KRISHNA KANT
BHARTIY(Assistant professor), STEP – HBTI, KANPUR. This
report has not previously formed the basis for the award of any
award, diploma, or similar title of any University.

Date- --------------------------------

SHUBHAM MAHESHWARI
 STEP-HBTI, KANPUR

CERTIFICATE
This is to certify that the report titled ““MODERN
TECHNOLOGY IN LOGISTIC AND MANUFACTURING
INDUSTRY” being is a bonafide record of the project work done
and submitted by SHUBHAM MAHESHWARI in partial fulfilment of
the requirements for the award of the Degree of Master of Business
Administration SHUBHAM MAHESHWARI of STEP-HBTI KANPUR .

Dr. KRISHNA KANT BHARTIY DR. C.K. TEWARI

(ASSISTANT PROFESSOR) ( PRINCIPAL)

 ACKNOWLEDGEMENT

Through this acknowledgement I express my sincere gratitude towards all

those people who helped me in this project, which has been a learning
experience.
This space wouldn’t be enough to extend my warm gratitude towards my
project guide Dr. KRISHNA KANT BHARTIY for his efforts in
coordinating with my work and guiding in right direction.

I escalate a heartfelt regards to our Institution Principal Dr. CK TEWARI

for giving me the essential hand in concluding this work.
It would be injustice to proceed without acknowledging those vital
supports I received from my beloved classmates and friends, without
whom I would have been half done.
I also use this space to offer my sincere love to my parents and all others
who had been there, helping me walk through this work.

SHUBHAM MAHESHWARI

( MBA SEM -2)

 TABLE OF CONTENTS
Introduction To Logistics
Functions Of Logistics
Importance Of Logistics
Technology Shaping The Future Of Logistic And
Manufacturing Industry
Emerging Of Smart Factories And Industries 4.0
Titan Journey With Oracle Cloud And Internet Of
Things
Iot Platforms For Tata Motor Conncected
Vechicles
Iot In FMCG Industry And Future Application
SWOT ANALYSIS
CONCLUSION
INTRODUCTION TO
LOGISTICS
Logistics is the process of planning and executing the efficient transportation and storage of
goods from the point of origin to the point of consumption. The goal of logistics is to meet
customer requirements in a timely, cost-effective manner.

Originally, logistics played the vital role of moving military personnel, equipment and goods.
While logistics is as important as ever in the military, the term today is more commonly used in
the context of moving commercial goods within the supply chain.

Many companies specialize in logistics, providing the service to manufacturers, retailers and
other industries with a large need to transport goods. Some own the full gamut of infrastructure,
from jet planes to trucks, warehouses and software, while others specialize in one or two parts.
FedEx, UPS and DHL are well-known logistics providers.

Typically, large retailers or manufacturers own major parts of their logistics network. Most
companies, however, outsource the function to third-party logistics providers .

Functions of logistics
Transportation and warehousing are the two major functions of logistics.
Transportation management focuses on planning, optimizing and executing the use of vehicles
to move goods between warehouses, retail locations and customers. The transportation is
multimodal and can include ocean, air, rail and roads.

Not surprisingly, transportation management is a complex process that involves planning and
optimizing routes and shipment loads, order management, freight auditing and payment. It can
also extend to yard management, a process which oversees the movement of vehicles through
the yards outside manufacturing plants, warehouses and distribution facilities. Carrier
management is an important aspect since the price, availability and capacity of transportation
carriers can vary widely.

Logistics companies typically use transportation management system (TMS) software to help
meet the demands of transport-related logistics. There are also niche applications, such as yard
management systems.

Warehousing, or warehouse management, includes such functions as inventory

management and order fulfillment. It also involves managing warehouse infrastructure and
processes for example, in a fulfillment center, where orders for goods are received, processed
and fulfilled (shipped to the customer). Most companies use warehouse management system
(WMS) software to manage the flow and storage of goods and track inventory. Most vendors of
enterprise resource planning (ERP) software offer TMS and WMS modules, as well as more
specialized components for inventory management and other logistics functions.

Customs management, or global trade management, is often considered part of logistics since
the paperwork to show compliance with government regulations must often be processed where
goods cross national boarders or enter shipping ports.

Artificial intelligence (AI) and driverless vehicle technology will play important parts in how
logistics operates in the future. Some logistics providers already use AI to better track packages
and predict transport-related problems in the supply chain. Meanwhile, autonomous vehicles,
such as driverless forklifts, delivery trucks and drones, are likely to become more commonplace
in warehouses, in warehouse yards and on highways.

Why logistics is important

While on-time delivery of intact packages has always been important throughout the supply
chain, it has become even more mission-critical in recent years as omnichannel commerce, with
its same-day home or retail delivery of customized products ordered from smartphones,
becomes more common.

Suppliers, manufacturers, distributors and retailers have had to improve their logistics processes
to meet the demand for quicker, more convenient delivery of a wider variety of goods. They
also have had to better integrate their processes and systems to improve supply chain visibility.
Difference between logistics and Supply Chain Management
Logistics management is an important component of supply chain management (SCM). While
the terms are sometimes used interchangeably, logistics focuses on moving products and
materials as efficiently as possible. In contrast, SCM encompasses a much broader range of
supply chain planning (SCP) activities, such as demand planning and sales and operations
planning (S&OP), and supply chain execution (SCE), including strategic sourcing and
transportation management.

Sometimes, the terms inbound and outbound logistics are used to denote logistics for goods

arriving at or leaving a facility, respectively. One important category is reverse logistics, the
logistics processes needed to return a product for servicing, refurbishing or decommissioning
and recycling.
Top 10 Technologies Shaping the Future of Logistics Industry

Disruptive forces are always at work, reshaping the way companies think about innovation,
operate a business, and make strategies about the future. Technology is breaking the boundaries
and changing how people do business globally. The introduction of technological advances in
business processes leads to significant developments in the logistics industry as well.
Logistics process automation leads to a significant increase in workflow flexibility and
performance. Newer technology has also improved supply chain efficiency by lowering costs
and reducing mistakes. To stay cutting-edge and competitive, logistics companies must
remain updated about the new and evolving developments, from new technologies to explore to
changing regulations that necessitate the latest strategies and tactics to ensure compliance.
Companies that combine the latest trends and apply them in a way that takes advantage of both
conventional and established technologies are making significant progress. This also results in a
significant impact on customer service and a major increase in customer loyalty.
Let us now find out what the latest technologies for the logistics industry are and how they help
grow business.

Advanced Technologies Used in Transportation & Logistics

Here are the major technological advancements that are reshaping the logistics industry's future.
#1 Artificial Intelligence
AI-based cognitive automation technology enhances administrative intelligence and speeds up
data-intensive operations in the logistics industry. AI algorithms can be combined with machine
learning to cope up with market fluctuations. Self-driving and intelligent road technologies
have influenced a positive change towards logistics services automation.
Managers may use an AI-based predictive solution to manage supply chain processes and, for
example, find ways to save money. This also helps in more accurate prediction about the
delivery date and increased satisfaction among the customer base.

#2 Internet of Things
A network of devices that track and pass physical information on the Internet without human
interaction is known as the Internet of Things. IoT increases inventory management efficiency
at all stages of the supply chain by increasing visibility.
The integration of IoT in the logistics and supply chain industries increases efficiency, real-
time inventory visibility, & fleet management. This allows for more precise visibility of goods
while in transit and on-time delivery of goods. As a customer, you can save much time and
money because of this technology.

#3 Blockchain
Blockchain provides encryption by using a decentralized ledger framework and addressing
critical traceability and related issues. The whole logistics process becomes more transparent as
a result of this.
Furthermore, smart contracts based on blockchain technology allow faster acceptance and
clearance by reducing checkpoint processing time. Blockchain technology speeds up the
process from start to end and helps deliver the material quickly and efficiently.

#4 Robotics
Logistics robotics improves supply chain operations speed and accuracy and also reduces
human error. Robots have more uptime and improved efficiency compared to the human. On
the other hand, robots do not take on human jobs; they collaborate instead to enhance
productivity.
Physical robots such as co-bots and autonomous mobile robots are used to select and transport
goods in warehouses and storage. In addition, the software robots carry out repetitive and
worldly activities, giving people more time to do more important activities. This increased
efficiency of the whole operation results in more safe and secure delivery of the products.

#5 Big Data & Data Analytics

Warehouse efficiency, performance management, and the most efficient use of logistical
resources can all be improved with data analytics. The information gathered from tracking
location and weather and fleet schedules aids in route and delivery planning.
The analysis of market data helps to enhance the providers' pricing, stock levels, and report risk
management. Further, advanced analytics provide insights that aid in the detection of anomalies
and the provision of proactive maintenance solutions.

#6 Cloud Computing
Pay-per-use models with a low capital investment are possible with cloud computing solutions
for logistics companies. This reduces the risk and expense of IT infrastructure maintenance.
Cloud-based logistics systems also eliminate connectivity barriers, allowing businesses to
collaborate and exchange data safely.
In addition, cloud integration enables data from management systems to be collected and
analyzed to understand overall logistic processes better. Finally, cloud-integrated logistics can
be accessed from anywhere and is not limited by physical space. This technology impacts the
overall cost of the operations and reduces the transportation cost. As a result, you can transport
the material at a far lesser price.

#7 Warehouse Automation
Warehouses need an efficient mix of automation technologies to manage their operations. The
reduction of human interaction enhances performance, speed, and productivity in warehouse
automation.
Automated guided cars & robot picking are examples that can minimize the number of errors
and enhance warehouse productivity resulting in better handling of the materials.

#8 Autonomous Vehicles
Autonomous vehicles reduce human errors, boost vehicle safety, and transport products safely.
They improve first- and last-mile delivery quality because they are built to operate 24 hours a
day, 7 days a week.
Furthermore, autonomous vehicles increase fuel efficiency for long-haul routes by using
innovative strategies, reducing traffic delays, and optimizing travel routes with AI-enhanced
technology. This results in fast, secure, and cost-effective delivery of the product.

#9 Elastic Logistics
Elastic logistics addresses supply chain companies' issues, such as vessel underutilization,
warehousing restrictions, and overstocking. Companies can perform supply chain operations
more efficiently with elastic logistics during times of fluctuating demand.
It enables supply chain operations to be scaled up or down as required, depending on market
demand, thereby providing more cost-effective solutions to the end customers.
#10 Last-Mile Delivery
The final phase of the supply chain, from the production or completion center through to the
consumer, is often ineffective and represents a substantial proportion of the total cost of the
movement of goods. As a matter of fact, the most important aspect of logistics is last-mile
distribution, as customer loyalty is connected directly with it. The combination of several
integrated and modern technologies leads to efficient last-mile delivery of the products.
THE EMERGENCE OF SMART FACTORIES AND
INDUSTRY 4.0
Industry 4.0 is driven by massive digital transformation in the manufacturing industry powered
by the Internet of Things (IoT). Manufacturers are augmenting factories and machines with a
network of sensors and intelligent devices collecting data to drive artificial intelligence (AI)-
enabled insights, visibility, and predictive analytics. The global study, Emerging Technologies:
The competitive edge for Finance and Operations, surveyed 700 finance and operations leaders
across 13 countries and found that emerging technologies (AI, IoT, blockchain, digital
assistants and more) have passed the adoption tipping point. These technologies are exceeding
expectations and creating significant competitive advantage for adopters. The survey found that
respondents who incorporated IoT data into their supply chain systems and workflows
shortened their time to produce and fulfill orders by an average of more than six business days.
They also reduced downtime by 26% and increased productivity by 76%. Oracle’s IoT
Intelligent Applications Cloud offering includes a suite of applications, Asset Monitoring,
Production Monitoring, Fleet Monitoring, and Connected Worker, that help customers maintain
business continuity, improve efficiencies, achieve digital transformation, and enable complete
IoT solutions across industries including healthcare, utilities, logistics, oil & gas, and
manufacturing

TITAN INTERNATIONAL’S JOURNEY WITH ORACLE

CLOUD AND INTERNET OF THINGS (IOT)
Titan International is on a transformation journey to digitize their manufacturing operations. Titan
implemented Oracle IoT Intelligent Applications Cloud to drive real-time production planning and
monitoring, helping them improve production scheduling and customer support. This involved
implementing a software-as-a-service (SaaS) solution that provides real- time visibility of shop
floor data, and automatic computation of key performance indicators (KPI) which helped the
operations team to monitor production in real-time and, opens up possibilities for operations and
productivity improvements in the future.
 Figure 1: Titan International’s wheel manufacturing facility in Quincy, Illinois, USA

The Challenges
Before implementing Oracle IoT Intelligent Application Cloud’s Production Monitoring application,
Titan International faced two major challenges:

Limited Production Visibility and Accuracy

1. Low visibility into shop floor operations , causing shipment delays and backlogs
2. Inaccurate inventory details due to human error

3. Lack of real time data about the movement of wheels through the conveyors, because of this, the
shipping department could not accurately estimate completion time for customer pickups. This led
to long wait times for trucks, bottlenecks, extra labor costs, and shipping delays.

Unplanned Maintenance

1. Unplanned downtime disrupted regular maintenance and Increased production Urgency.

2. Lack of visibility into machine health led to manual maintenance schedules as opposed to
automated schedules.
 3. Inability to run predictive analysis to predict machine breakdown.

In addition to these challenges, Titan had disparate software solutions for scheduling, production
completion, label printing, and time and attendance management - all of which hindered their ability
to optimize production.
The business needed the maintenance team to focus on shop floor automation, with the ability to
monitor machine health, preform analysis, predict failure, and optimize preventive maintenance
schedules.

THE PHASED-APPROACH SOLUTION

The team at Titan International opted to implement Production Monitoring to address their
visibility, tracking, and integration issues. One of the main reasons they chose Oracle IoT
Intelligent Applications Cloud was the seamless integration between Production
Monitoring and Oracle Manufacturing Cloud.
At Titan’s Quincy plant in Illinois, sensors and programmable logic controllers (PLCs) are installed
in the shop floor. With the help of IoT, the devices are brought to life, providing opportunities to
automate manufacturing and monitor machine health. The continuous flow of data helps the
machine learning algorithms to process and predict the health of the machines.

Titan International worked with their system integrator partner, Deloitte, to implement Production
Monitoring in three phases:
Phase 1 — Plan Pilot and Go Live
The first phase achieved the following objectives:
1.Production Monitoring went live on a single production line: the paint line for
shop floor automation
2. Titan achieved immediate and automatic completion of work orders

3.Seeded digital twin simulations provided solution-building and testing

With the positive outcomes from Phase 1, Titan felt confident to proceed with their vision for the
smart factory. They decided to expand the Oracle’s IoT solution into additional production lines at
the Quincy, IL plant.

Phase 2 — Scale Automation

The second phase achieved the following objectives:
1.Fifteen additional production lines went live, including two paint lines and 13 rim lines

2.Titan averaged three go-lives and six production lines every two months, along with process
and technology standardization

3.The integrated solution provided real-time reporting of scrap and rejections, automated
and flexible product label printing, on-line communication between production lines, and
accurate ETA data for the shipping team to schedule customer deliveries

Standardizing technology and processes helped Titan monitor all production lines with standardized
metrics, helping them improve on-time customer deliveries.

Phase 3 — Optimize Factory Uptime with Connected Machines

The third phase of the implementation will focus on the following objectives:
1. Parallel go-lives for machine health monitoring

2. Pilot go-lives with selected device monitoring, such as paint line, oven temperatures,
and drive motors
 3. Achieve exception-based management, diagnose the root causes for unplanned
downtime, and use predictive analytics for better maintenance management

Titan International sees Industry 4.0 as a continuous journey to maintain their competitive position.
They’re seeking to continuously identify opportunities to meet critical business needs, explore
technology solutions, deploy them in a phased approach, and help enhance their factory staff’s
experience and production levels. Oracle’s long-term commitment to investing in, and continuously
updating cloud technologies was one of the key reasons that Titan International selected Oracle as
its technology partner.

THE DELIVERY OF BUSINESS VALUE AND

MEASURABLE BUSINESS METRICS
Teams from Oracle IoT product management, Titan International, and Deloitte collaborated closely
to successfully implement the first and second phases of Titan’s digital journey. The business
metrics and associated targets were set based on critical business needs and became the guiding
principles for all decisions made during implementation planning. The new processes and
systems are helping Titan to:
1.Track real-time production planning and monitoring using work orders

2.Provide mobile or tablet-based communication and decision-making capability,

backed by PLC report
3. Generate data-based KPIs to drive management decisions.
IoT platform for Tata Motors Connected Vehicles

Bangalore, February 17, 2020, Tata Elxsi, a global design and technology

services company, partnered with Tata Motors in developing their unified
Connected Vehicle Platform that powers the Nexon EV range of electric cars.
With a collaborative approach, Tata Motors & Tata Elxsi developed a cloud-
based IoT Platform which provides Tata Motors with a common standard
technology stack that delivers the scalability and high performance required to
support the entire range of electric, commercial, and passenger vehicles.
Tata Motors is in the process of offering the connected Vehicle feature as a key
differentiator to most of its BS6 range of Passenger & Commercial Vehicles.
Nexon EV, “India’s own Electric SUV,” is the very first application-enabled
vehicle with several connected vehicle features.
This unified cloud-native approach will enable data & analytics synergies for
Tata Motors across product development, customer use cases, dealerships,
allied businesses, and service networks, enabling innovations in customer
experience, offerings, services, and business models.
“In line with Tata Motors stated objective of offering differentiated products
based on our CESS philosophy (Connected, Electrified, Safe & Shared), we are
delighted to have partnered with Tata Elxsi, which not only allowed us to take
the decision of developing a native platform for the Connected Vehicle
Program but also helped us to jump start and meet the critical product launch
timelines. Tata Elxsi brings strong automotive electronics experience, coupled
with an excellent understanding of cloud-based applications, data governance,
and world-class user experience capabilities. The collaboration between the two
teams has been outstanding and will continue to ensure a wonderful customer
experience,” said Rajendra Petkar, President & CTO of Tata Motors.
“We are delighted to partner with Tata Motors in the Connected Vehicle
Program to help unify and synergize data through a common digital services
platform enabling completely new services, innovative business models, and
enhanced customer experience. We are proud to be a strategic ecosystem
partner to Tata Motors in their vision for the future of mobility that is
Connected, Electric, Safe and Shared,” said Manoj Raghavan, MD & CEO of
Tata Elxsi.

How IoT Solutions Optimise The Logistics Industry’s

Process Efficiencies

Over the past few years, logistics operations have become increasingly complex
owing to supplier relationships networked across geographies, multipart customer
orders, and numerous milestones to manage in supply chains. Consumers’ growing
preference for online shopping, too, has increased the number of shipments
handled each day.

While businesses expect their logistics partners to help them with quick and
efficient order fulfilment, the service providers face their own challenges. Some of
these concern -

Traceability – It is essential to keep track of the consignments changing locations

constantly before they reach the final point of delivery. Companies cannot manage
this effectively if they depend on siloed communication via phone calls or
messages to different personnel involved.
Fleet security – The failure of drivers controlling the duty vehicles to follow their
designated routes can result in delayed order deliveries. Many logistics companies
lack defined procedures to check their fleet movements, which impacts their
operational efficiency.

Managing fuel costs – While logistics companies have no hold over rising fuel
prices, they can certainly minimise their expenses by checking driver behaviour
such as unnecessary idling and using improper routes. It also allows them to
contribute to a greener supply chain. Unfortunately, most companies do not have a
system to monitor driving styles.

Low productivity – Understaffing, overworked employees, and poor coordination

between teams lead to low productivity. When transportation and last-mile
personnel work in disorganised ways, they also miss delivery timelines and impair
the customer experience.

Weak planning – Limited visibility into consignment locations, routes followed

by vehicles, and delivery teams’ working styles also makes identifying specific
weaknesses in supply chains and planning for better outputs challenging for the
management.

Addressing logistics challenges with the Internet of

Things
As the digital transformation wave sweeps across industries, the Internet of Things
(IoT) is the key technology to build the future for the logistics industry. It helps to
collect vast quantities of data in real-time to overhaul entire supply chains – from
warehousing and asset management to transportation and last-mile deliveries.

A McKinsey study1 computed IoT to reduce logistics operational costs by 25%

and lost sales by as much as 75%. Such numbers make it a business value driver
for any logistics company. However, these financial upsides are not the only
reasons motivating global supply chain managers to deploy IoT tools in their
operations.

IoT plays a key role in addressing the industry’s and its stressed workforce’s
challenges. It helps to:

Consolidate fragmented communication systems

Enhance security and transparency

Ensure proper storage conditions for temperature-sensitive products

Monitor vehicles and driving behaviour

Improve delivery time estimation

Manage transportation process remotely

Any supply chain manager can reap these benefits with customised, easy-to-
deploy, and manageable IoT products. Tata Tele Business Services (TTBS) offers
end-to-end IoT solutions to support real-time tracking and facilitate informed
decision-making in the logistics sector. These include:

Asset Management
Our GPS-based Asset Management tool helps logistics companies trace the real-
time location of their consignments in transit. It is a sleek plug-n-play device that
can be placed in any container or vehicle and has a battery life of three to four
days.
The tool’s special sensors help geofence assets to alert the back-office team if the
shipments drift into areas not defined as authorised delivery routes.

Summarily, Asset Management enables logistics service providers to operate more

efficiently, eliminate chances of theft, and improve customer experience with the
timely delivery of their packages.

Fleet Management
For organisations maintaining vehicle fleets to transport bulk consignments, TTBS
provides the Fleet Management Solution. The tool incorporates GPS sensors not
only to track the concerned vehicle’s location but also to keep a tab on the driving
style and fuel consumption.
Monitoring a truck/van in real-time assists the management team in ensuring the
driver’s compliance to speed limits and avoid excessive idling and fuel wastage. It
also provides geofencing entry/exit alerts and helps to keep a record of the total
distance travelled by each vehicle.
In addition, TTBS Fleet Management comes with temperature sensors to ensure
that medicines and perishable food products are being transported in suitable
storage conditions

Workforce Management
To support logistics operations, TTBS also offers its Workforce
Management system. Using this tracking tool, organisations can track their field
force, including their check-in/check-out timing, the number of hours worked, and
the locations they travelled to.
A thoughtfully planned mix of features – such as route definition and assignment,
movement report, route replay, geofencing, task assignment via SMS, leave
management, and an SMS button for emergency alerts – makes Workforce
Management a very handy solution. Companies ready to adopt digitalisation for
more productive operations and better customer service can derive measurable
benefits from its deployment.

By automating the mobile workforce administration, this IoT system also prevents
the errors accompanying manual data entries. It improves team collaboration to
address the challenge of low productivity.

All information transmitted by TTBS Asset Management, Fleet Management, and

Workforce Management tools is traced on user-friendly web-based dashboards
accessible on desktops and mobile phones. Enterprises of all sizes can use them to
make their supply chains more visible and leverage actionable insights for business
growth.

As logistics companies plan for the Industry 4.0 phase, the ones that
ignore the advantages of IoT channels risk falling behind their
competitors. With the constant evolution of IoT technologies, we will
only see more benefits for supply chain management in the foreseeable
future. The right time to invest in them is now.
 IoT in FMCG Industry and Future Applications

Fast Moving Consumer Goods

(FMCG) is the 4  largest sector in
th

Indian economy in terms of job

creation and revenue generation.
This sector mainly comprises 3
main categories that are food and
beverages which accounts for 19
percent of the sector, healthcare
which accounts for 31 percent and household and personal care which
accounts for the remaining 50 percent of overall industry.

For an FMCG Company, forecasting and demand planning is a critical aspects of

business operations. Companies involved in FMCG industry either use manual
system or human operated ERP (Enterprise Resource Planning) systems to book
orders and manage production. Supply chain management and production planning
greatly influences the decision making and hits the bottom line. The FMCG
industry has always been willing to implement new technologies to establish
efficient business practices.

Supply chain management is the greatest demand of FMCG industry thus gradually
adopting IoT (Internet of Things) technologies in a big way to benefit from cost
reduction, asset management, utilization, productivity and efficient improvements.
The connected supply chain management is the next big thing in FMCG industry
which is helping to reduce downtime due to material shortage and supplier delays.
IoT is helping FMCG segment by providing insights on understanding consumer
behavior and patterns.
These companies are exploring the commercial potential in the IoT data which
provides insights on customer’s behavior, needs and wants. FMCG companies are
shifting towards a data driven environment where companies are using data in
store management, mobile platforms and social media marketing. The FMCG
companies are currently focusing these key areas namely, direct consumer
relationship, mobile and location based services, predictive analysis, demand
driven supply chain management, idea to product acceleration, safety &
traceability and sustainability.

IoT in FMCG industry is being used in location based marketing, supply chain
management, weather forecasting, material management, customer engagement,
asset management and tracking. Using the data provided by IoT solution like
location of consumer, the customized offer can be sent through push notification or
App marketing. On other end, inside the store sensors will detect a customer’s vital
statics like height, weight, BMI etc and suggest the items based on their health.
These personalized marketing and promotion activities will help companies to
improve sales and customer service experience.

Future IoT Applications in FMCG Industry:

Environment Monitoring: Environment monitoring systems are designed to

provide scalable, efficient and compact solution to take informative decisions
based on the data provided by environment monitoring systems.

Material Management: Material management systems are designed to

manage material and goods in warehouse.
Customer Engagement: Data driven from IoT based customer engagement
system is playing an essential role in personalized marketing and promotional
activities.

Supply Chain Management: IoT based connected supply chain management

system has created its place in FMCG industry as it helps companies to track and
manage the delivery fleets.

Asset Tracking and Management: Smart labeled asset management and

tracking system is being used in IoT enabled smart stores where it helps store
manager to track and manage individual asset in store or warehouse. Leading
Service Providers are Frugal Labs, Altizon and PegusApps.
 SWOT Analysis of the Internet of Things

Analyzing the Strengths, Weaknesses, Opportunities & Threats of the

Internet of Things
The next big thing in the technology era, the Internet of Things has arrived
and how! It brings along an array of connected devices that promise to
make our lives easier and better.
It is a brand new wave of technology that has been touted as an epoch-
making change by many. No wonder some of us are enthusiastic while
some of us are a little anxious when it comes to the prospect of investing in
IoT. So, to make decisions simple for both, the excited and the
apprehensive lot, here is a comprehensive and unbiased SWOT analysis of
the Internet of Things.
Conclusion After the introduction of IOT
Along with an exponential growth in connected devices, each thing in IoT
communicates packets of data that require reliable connectivity, storage, and
security. With IoT, an organization is challenged with managing, monitoring, and
securing immense volumes of data and connections from dispersed devices. As we
have seen how it has managed the Logistic and the Manufacturing Product
industry.