Kotak is one of India’s leading, diversified and integrated financial services

conglomerates, providing a wide span of solutions covering banking (consumer,

commercial, corporate), credit and financing, asset management, life and general
insurance, stock broking, investment banking, private banking, microfinance and
asset reconstruction, across customer and geographic segments within India.

*Annual report for FY22 can be accessed from the link here or
https://www.kotak.com/content/dam/Kotak/investor-relation/Financial-Result/Annual-
Reports/FY-2022/kotak-mahindra-bank-21/Kotak-Mahindra-Bank-Limited.pdf

Consumer Assets
Under the Consumer Assets portfolio, the Bank offers a wide range of products. The
key ones are home loans, loans against property, personal loans, gold loans,
working capital loans (for small businesses).
Consumer Bank advances has been the core focus of the bank which increased the
total advances by 34.67% in YOY for FY22.

Mortgages
Under the umbrella of Consumer Assets at Kotak Mahindra Bank, there’s a spectrum
of loan products majorly categorized under unsecured and secured lending.
Under the secured financing, financing with Property as collateral is called
mortgages, with Home Finance (HF) and Loan against Property (LAP) being the 2
options.

There are 4 major channels for sourcing of Mortgages:

1. Branch Network: Leads generated mainly through bank branches (any
internal source of the bank) etc.
E.g. A customer visiting a Kotak branch who may have a need for home loan
Partner
2. Sourcing: Leads generated through third party vendor companies (DSA), or
by partnering with builders etc.
E.g. Through partners like Andromeda or builders coming up with new project
giving Kotak’s references to its customers for home loan.
3. Direct Sourcing: Through references, in such cases, no payout/commission is
given by bank for the lead
4. Digital Sourcing: Leads generated via online mediums like website/app
whether Kotak or otherwise

Digital Mortgages
With the rise of digital ecosystem in the country, and positioning of Kotak Mahindra
Bank as digital first bank. Digital customer acquisition and digital fulfilment of
mortgages has a very high potential for future growth.
Physical and document heavy nature of mortgage product poses some key
challenges moving towards digital ecosystem. Whilst the overall shift in consumer
behavior across various financial products in the past decade, how do we make the
shift happen for a product like home loan still remains an anomaly to a large extent.

Problem Statement
With the help of some of the best practices across the globe and in India with a
mission to change the existing traditional mindset to digital first mindset, we want you
to envision a future where home loan customers could be acquired and fulfilled
digitally, using, but not limited to, majorly the 4 factors mentioned below:
 1. Process related changes
2. Changes in technological landscape
3. Strategic collaboration with external parties
4. Dependence on the larger real-estate ecosystem for registrations of title
online

Your proposal must include the growth plans, and path to/path of profitability over the
next 5 years. You are free to make intelligent assumptions wherever required.