IMAGINING LIFE,

IDENTITY AND
RELATIONSHIPS
By: Novitasari Ts. Fuadah, S.Kep.,Ners,M.Kep
Personal branding plays a major role as a catalyst for
attitude change, while in some cases it will provide a
solid basis for continued improvement.
Your personal brand is a psychological framework for
ideas and a highly effective vehicle of complex
significance. Your personal brand has a major part to
play in achieving human harmony and improving your
personal life proposal. Your personal brand is not just a
simple mechanism for imagined self-promotion. It
represents real and powerful potential energy towards
understanding and managing individual talent.
Your personal brand can easily become a role model for
your own life (compensating for any lack of real role models
in the traditional family structure). The spiritual and
modern dimension involved in personal branding shows us
that this is not an isolated issue but rather is part of a
universe activity in which personal branding plays an
extremely responsible role. Personal branding can provide
propositions or it can be useful as a means of answering
the great existential question: what is my purpose and
project in life?
 IDENTITY
Personal identity can be very useful when it
comes to providing direction, proposal and
meaning in life. Consider the following
essential questions:
What are my basic values?
What is my current goal?
How do I want to be seen?
What kind of personality am I trying to
project?
Which are the most important relationships
in my life?
Brand identity is that unique set of associations we aim to
create and maintain. These associations represent of your
personal brand and offer a firm promise to your target
public.
Brand identity should help to establish the relationship
between your personal brand and the target group by
generating a value proposition involving functional and
emotional benefits as well as elements of self-expression.
Brand identity structure includes a central identity and an
extended identity.
Core identity represents the essence of the brand. It is
like the heart at the centre of an artichoke. Examples
of the central identity in people could be: iconoclasm,
mistrusting character, technicallyminded, entrepreneur,
leader, innovator, extravagant, expert, artistic and
many more.
The core identity is at the heart of the meaning and the
success of the personal brand and should remain
constant despite environmental or other changes.
Relationship

Sebuah personal branding yang baik akan

mampu menciptakan suatu relasi yang baik
dengan klien, semakin banyak atribut-atribut
yang dapat diterima oleh klien dan semakin
tingginya tingkat kekuasaan seseorang,
menunjukkan semakin baiknya tingkat relasi
yang ada pada personal branding tersebut.
Selamat Belajar!