METHOD GROUPS

Discriminative Descriptive Hedonic

(Phép thử phân biệt) (Phép thử mô tả) (Phép thử thị hiếu)
Type Analytical Analytical Consumer preference
Objective Difference Difference and Character To see the preference
Panelist (Number + Requirement) Trained Trained Untrained
5-7-9-11-13 5-7-9-11-13 75 - >100
Tests Paired comparison T- test (1 criterion) Paired comparison
Triangle F-test (all criteria) Rating test
Duo-Trio Ranking test
Example case study A coffee manufacturer received The different descriptions in the A beverage company wanted to
some complaints about instant bitter tase of 2 beer products know the rank of its product in the
coffee quality. This company then Heineken and 333 market. They decided to perform a
checked the quality of the product ranking test to determine the
right at the outlet of the production differences between the favor of
line and didn’t find any problem consumers for 4 different soft drink
relating to the quality. A hypothesis products including the one from the
was put forward that the problem company above..
came from the quality of water that
customers used to make coffee.
Therefore, the leadership proposed
the panelist organize a
discriminative method to test the
hypothesis above.