PRODUCT TESTING

BREAKFAST MIX PRODUCT TESTING

Shivanshu Sood (2201382)

BUSINESS
OBJECTIVE:
Assess Chennai Foods' breakfast mix
sensorials vs. Haldiram to enhance
product quality and maintain market
leadership in taste.
RESEARCH
OBJECTIVE 1:
Evaluate the sensory attributes of
Chennai Foods' Rava Idli Mix and Rice
Idli Mix compared to Haldiram's
products in Chennai and Delhi.
RESEARCH
OBJECTIVE 2:
Identify areas of improvement for
Chennai Foods' breakfast mixes based
on consumer preferences and
perceptions.
DECISION
CRITERIA:
Determine whether Chennai Foods'
breakfast mixes need reformulation or
marketing adjustments based on
comparative sensorial performance
against Haldiram
 Consumers of Ready-to-Cook Breakfast
Mixes: Primary users of such products

TARGET GROUP
Demographic Diversity: Ensure diversity in
age, gender, income levels, and family size
Existing Chennai Foods Customers:
Individuals who have previously purchased

1. 2. 3.
Chennai Foods' breakfast mixes
Haldiram's Customers (New Entrant)
Non-Users of Ready-to-Cook Breakfast
Mixes: Individuals who have not yet tried any
ready-to-cook breakfast mixes to gauge their
potential interest and barriers to entry.
Geographic Segmentation: Segment the
target groups by location (Chennai and
Delhi) to analyze regional preferences and
variations.
Sampling Considerations: Randomly select
participants within each target group to
ensure a representative sample for accurate
insights.
Simple Monadic Testing: RESEARCH DESIGN
In Chennai, select a sample of participants from each of
Data Collection:
the defined target groups.
For each target group, conduct simple monadic tests Gather sensorial data related to taste, aroma, texture,
where participants evaluate Chennai Foods' Rava Idli appearance, and overall satisfaction using standardized
Mix and Rice Idli Mix separately. questionnaires and rating scales.
In Delhi, repeat the same process for both products. Geographic Segmentation:
Segment the research efforts separately for Chennai and Delhi to
analyze regional preferences and variations.
Sampling:
Randomly select participants within each target group to ensure
Paired Comparison - Single & Repeated Pairs: representative samples in both cities.
In both Chennai and Delhi, select separate samples of Data Analysis:
participants for each product (Rava Idli Mix and Rice Idli Analyze the collected data to assess and compare the sensorial
Mix). performance of Chennai Foods' Rava Idli Mix and Rice Idli Mix
Conduct paired comparison tests where participants with Haldiram's products.
compare Chennai Foods' product with Haldiram's Calculate averages, percentages, or other relevant metrics for
product side by side (single pairs).
each sensorial parameter.
Repeat the paired comparison process with different
Identify any significant differences in taste, aroma, texture,
pairs of products (repeated pairs) for a subset of
appearance, etc.
participants to ensure consistency and reliability.
 AREAS TO PROBE FOR EACH
TARGET GROUP
Demographic and Comparison
Aroma and Texture and Willingness to
Behavioral with Competing
Fragrance Mouthfeel Purchase
Factors Products

Feedback on
Overall Cultural and
Taste Appearance and Specific
Satisfaction Regional
Perception Visual Appeal Ingredients or
and Preference Influences
Components
 SAMPLING METHODS

1 2
MONADIC TESTING (SIMPLE
MONADIC TESTING)
CHENNAI:
Random Sampling: Use random sampling to
choose volunteers from different demographic
groups in Chennai for the simple monadic
testing of Chennai Foods' rice and rava idli
mixes.
Stratified Sampling: To assure representation
from various population groups, stratify the
sample based on demographic parameters like
age, gender, income, and family size.
COMPARATIVE TESTING
(PAIRED COMPARISON -
SINGLE & REPEATED
PAIRS) CHENNAI:
Using random sampling, choose
participants for the Haldiram and
Chennai Foods goods individually
while conducting paired comparison
tests.
Stratified Sampling: To ensure
diversity, stratify the sample based
on demographics.
3 4
COMPARATIVE TESTING (PAIRED
MONADIC TESTING (SIMPLE
COMPARISON - SINGLE & REPEATED
MONADIC TESTING) DELHI:
PAIRS) DELHI:
Random Sampling: Use random Random Sampling: Use random
sampling to choose volunteers for sampling to choose participants for
the straightforward monadic the Haldiram and Chennai Foods
testing of Chennai Foods' rice items individually for paired
and rava idli mixes in Delhi. comparison testing in Delhi.
Stratified Sampling: To assure Stratified Sampling: To ensure
representation of various groups, diversity in the sample, stratify the
stratify the sample based on sample based on demographics.
demographics.
THANK YOU!