- Maintain parity - Alienating our consumers - Statistical nuance - Compliant with other data points - Directional data - No significant losses - Deviating from brand cues - Appreciation for aesthetics - Resonating with consumers - Look at the funda holistically - At a subliminal level - Strong consumer affinity towards something that has been declining for years - Losses on modernity - Departure from current design - Not promising on *** credentials - Adds to the diversity of the *** - Consumers pick up on the messaging - Rendering of the design