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    Harinder Kour
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    According to a research paper on what makes a great ad, an effective ad should relate to the brand's personality to drive strong brand recall, achieve its business objective as tested and proven to do so, and feature a breakthrough moment that gets the ad noticed while successfully conveying its central message. The paper also provides examples of brands like Old Spice and Red Bull that relate well to their personalities, and notes that while the Taco Bell Chihuahua campaign was famous, it did not drive results as intended.

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    According to a research paper on what makes a great ad, an effective ad should relate to the brand's personality to drive strong brand recall, achieve its business objective as tested and proven to do so, and feature a breakthrough moment that gets the ad noticed while successfully conveying its central message. The paper also provides examples of brands like Old Spice and Red Bull that relate well to their personalities, and notes that while the Taco Bell Chihuahua campaign was famous, it did not drive results as intended.

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    © All Rights Reserved
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    5 views1 page

    Learnings

    Uploaded by

    Harinder Kour
    According to a research paper on what makes a great ad, an effective ad should relate to the brand's personality to drive strong brand recall, achieve its business objective as tested and proven to do so, and feature a breakthrough moment that gets the ad noticed while successfully conveying its central message. The paper also provides examples of brands like Old Spice and Red Bull that relate well to their personalities, and notes that while the Taco Bell Chihuahua campaign was famous, it did not drive results as intended.

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    © All Rights Reserved
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    Learnings from Research Papers


    Date - 18th May 2021
    Area - Ad
    Paper - https://www.metrixlab.com/new/wordpress/wp-content/uploads/2017/04/What_makes_a_great_ad.pdf

    Learnings-
    A great ad should –
     Relate to the brand’s personality (eg. Old spice ads, Red Bull ads)
    o This should result in strong brand recall
     Drive results based on ad’s objective (eg. Taco Bell Chihuahua campaign that was very famous but did not
    drive any results)
    o Hence always test the business objective of that ad
     Breakthrough moment – The ad needs to get noticed
     Convey the central message of the ad successfully

    Good ad campaigns - https://tvtropes.org/pmwiki/pmwiki.php/Main/AdvertisingCampaigns

    Date dd.mm.yyyy © MetrixLab 2

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