LESSON 7: Business Plan II.

Project Summary

Business plan A. Name of the Firm

- is a formal written document containing the
goals of a business, the methods for attaining
those goals, and the time-frame for the
achievement of the goals.
-may also contain background information
about the organization or team attempting to
reach their goals.
- provides a general, high-level view
that describes a business's primary
goals and purpose. Since this is the
first item that readers and investors
use to learn about your business idea,
it's important to give considerable
thought and attention to this section.

B. Brief Description of the Business

General Format of a Comprehensive
1. Brief history or how the business was
Business Plan
organized.
I. Introduction
2. Highlights of the findings in every
phase of the business study.
The introduction contains the rationale and
the background of the study undertaken. It
should include the importance of the project
and the proponent's background and their
C. Business logo
desire to establish the business.
- is a visual representation that appears on
Goal
company signs, paper and advertisements
that customers use to identify your
-introduction provides a general, high-level
company. The best logos offer more than
view that describes a business's primary
simple identification: they also give
goals and purpose. Since this is the first item
customers a sense of your company's
that readers and investors use to learn about
character and values.
your business idea, it's important to give
considerable thought and attention to this
section.

 Short-term Goal vs. Long-term

Goal A short-term goal is a goal that is

designed to be completed in a short period
of time. Typically, short-term goals span a
few days or a few weeks and never last
longer than six months. Long-term goals
span longer periods of time and can take six
months or longer to complete.

D. Business location
-A business location is defined as a place or
structure occupied by a firm to run its
operations. This includes any structure or
establishment used in conducting a business.
VICINITY MAP
- A vicinity or location map showing the site
of the proposed activity. The site must be
clearly marked and shown in relation to the
nearest major roads, cities, and waterways in
the area.
What is the purpose of business location?
- Deciding where to locate a business has
always been important. Location plays a
huge role in attracting and retaining the best
employees, many of whom keep a close eye
on where they're based in order to optimize
work-life balance. Good location decisions
can significantly boost a company's long-
term performance.
III. General Company Description
A. Mission Statement
-The mission statement explains
what your business offers, how it
does this and who it helps. It
captures the overall value of your
product or service. If your business
follows its mission, it will achieve its
vision. As you write your mission
statement, remember to make it
clear, short and specific.
Mission Statement (examples)
“To empower creators to make their best
work and get it in front of the audience they
deserve.” “To connect the world's
professionals to make them more productive
and successful.” “To give people the
power to share and make the world more
open and connected.”
B. Company Goals and Objectives
- Successful businesses are based on
both goals and objectives, as they
clarify the purpose of the business
and help identify necessary actions
Goals are general statements of
desired achievement, while
objectives are the specific steps or
actions you take to reach your goal.
Company Goals and Objectives (examples)
Increase monthly net restaurant sales
Increase daily net restaurant sales Improve
new revenue streams Improve your top-
selling items Test new menu items
IV. Product Service
A. Product and Services
-A product or service description is
marketing copy that explains why
your offering is special or unique and
why customers should buy it.
Outlines your product or service,
why it's needed by your market, and
how it will compete with other
businesses selling the same or
similar products and services.
B. Competitive Edge
- A competitive advantage is where
one business has an edge over
 anothers. In other words, it is what
makes the business stand out from
other competitors in the market. For
example, a business may have a
competitive advantage due to its
brand image, technological expertise,
customer service, or a distribution
network.
C. Pricing Price
-is the value that is put to a product or
service and is the result of a complex set of
calculations, research and understanding and
risk-taking ability. A pricing strategy takes
into account segments, ability to pay, market
conditions, competitor actions, trade
margins and input costs, amongst others.
Price means the cost or the amount at which
something is valued.
V. Market Plan
A. Target Market
- A target market is a specific group of
people with shared characteristics that a
business markets its products or services to.
Companies use target markets to thoroughly
understand their potential customers and
craft marketing strategies that help them
meet their business and marketing
objectives.
Target Market (examples)
-A target customer is an individual that's
most likely to buy your product. And it's a
subset of the broader target market. For
example, if your target market is female
athletes between the ages of 13 to 25, a
target customer could be female athletes in
the specific age range of 13 to 16.
B. Marketing Objectives
-Marketing objectives are measurable goals
that outline what the end results of your
marketing strategy should be. Their main
purpose is to guide your marketing efforts
toward set milestones. The most effective
objectives should also align with your
business plan and complement your
overarching business goals.
Marketing Objectives (examples)
- Creating awareness of the company and its
products. Informing and educating
consumers and buyers. Encouraging a liking
for the company's products over those of the
competitors. Encouraging product trial
among potential new customers.
C. Improve Product Awareness
-knowledge about the particular products a
company offers, especially compared to
those offered by its competitors. D. Brand
Management Brand management is a
function of marketing that uses techniques to
increase the perceived value of a product
line or brand over time.
E. Competitors
- Competition as to any service or product
that a customer can use to fulfill the same
need(s) as the company fulfills. This
includes companies that offer similar
products, substitute products, and other
customer options (such as performing the
service or building the product themselves).
F. Distribution
-Distribution strategy involves coming up
with an efficient method of disseminating
your company's products or services.
Distribution is defined as the process of
getting goods to consumers. An example of
distribution is rice being shipped from Asia
to the United States.
V. Management Plan
A. Labor Force
The labor force, or also known as
workforce, is the total number of people
who are currently employed plus the number
of people who are unemployed and seeking
employment. This number does not include
people who are unemployed and not seeking
employment, such as students and retirees.
-The Business Permit is a key
compliance document which entitles
and enables a business to legally
operate and do business in the area in
which the business is registered. In
short, the Business Permit can be
considered as a “licence to operate”
within that specific area.
B. Layout
-Layout planning is deciding on the best
physical arrangement of all resources that
consume space within a facility. These
resources might include a desk, a work
center, a cabinet, a person, an entire office,
or even a department.

B. Business Management

- Business management is the

coordination and organization of
business activities. Business
managers oversee operations and
help employees reach their top
productivity levels. A business
manager may also supervise or train
new employees, help a business
reach its operational and financial
objectives.

C. Organizational Chart

-An organizational chart should visually

show what the hierarchical status of a
particular employee relative to other
individuals within the company.

VI. License / Permit

A. License / Permit
JOSE MARIA PANGANIBAN

HENERAL JUAN LUNA

MARCELO H. DEL PILAR

GRACIANO LOPEZ JAENA