Mass

communication

Mass communication is t he process of impart ing and exchanging informat ion t hrough mass
media t o large segment s of t he populat ion. It is usually underst ood for relat ing t o various
forms of media, as it s t echnologies are used for t he disseminat ion of informat ion, of which
journalism and advert ising are part . Mass communicat ion differs from ot her t ypes of
communicat ion, such as int erpersonal communicat ion and organizat ional communicat ion,
because it focuses on part icular resources t ransmit t ing informat ion t o numerous receivers.
The st udy of mass communicat ion is chiefly concerned wit h how t he cont ent of mass
communicat ion persuades or ot herwise affect s t he behavior, t he at t it ude, opinion, or emot ion
of t he people receiving t he informat ion.

Normally, t ransmission of messages t o many recipient s at a t ime is called mass

communicat ion. But in a complet e sense, mass communicat ion can be underst ood as t he
process of ext ensive circulat ion of informat ion wit hin regions and across t he globe.

Through mass communicat ion, informat ion can be t ransmit t ed quickly t o many people who
generally st ay far away from t he sources of informat ion. Mass communicat ion is pract iced
mult iple mediums, such as radio, t elevision, social net working, billboards, newspapers,
magazines, books, film, and t he Int ernet . In t his modern era, mass communicat ion is being
used t o disperse informat ion at an accelerat ed rat e, oft en about polit ics and ot her charged
t opics. There are major connect ions bet ween t he media t hat is being consumed, via mass
communicat ion, and our cult ure, cont ribut ing t o polarizat ion and dividing people based on
consequent ial issues.[1]