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JWL
30,6 Social learning constructs and
employee learning performance
in informal Web-based learning
394 environments
Received 9 November 2017 HyunKyung Lee
Revised 1 April 2018
Accepted 8 May 2018
Education Advancement Center, Hankuk University of Foreign Studies,
Seoul, Republic of Korea, and
MyungGeun Lee
Department of Education, College of Education Sciences, Yonsei University, Seoul,
Republic of Korea
Abstract
Purpose – The purpose of this paper is to investigate the relationship between social learning constructs
and perceived learning performance in corporate informal Web-based learning environments. The study aims
at providing significant implications for corporate educators who have worked on designing social learning
environments in the workplace.
Design/methodology/approach – To identify the casual relationship of the proposed research model,
data collected from 523 South Koreans who were corporate employees and social media users were analyzed
using structural equation modeling.
Findings – The results indicate that self-motivation, learning community and social media usage were
significantly related to perceived learning performance. In addition, social media usage mediated the
relationship between the other social learning constructs and the learning performance.
Originality/value – Given that corporate personnel typically gain job-related knowledge and skills
through social learning, corporate educators need to provide learners with social learning environments that
are conducive to self-motivation and learning community. Social media, when used as a learning tool, might
not sufficiently improve learning performance without the help of other social learning constructs. Findings
shed light on which social learning constructs are essential to effective social learning environment design in
the workplace.
Keywords Informal learning, Social learning, Employee learning performance
Paper type Research paper
Introduction
Given corporate employees as adult learners learn not only by themselves as
individuals but also with others through collaborative interaction, both individual and
collective learning in organizational learning process are important for organizational
goals (Lehesvirta, 2004). Moreover, individual and social learning process in the
workplace being related to the work context and organizational situation (Collin, 2009),
it is necessary to consider that organizational dimensions such as learning climate can
Journal of Workplace Learning affect individual factors such as willingness to develop oneself and workplace identity
Vol. 30 No. 6, 2018
pp. 394-414
(Collin, 2009; Cortini, 2016). In this context, corporate education has shifted from a more
© Emerald Publishing Limited
1366-5626
traditional lecture-oriented approach to multifaceted, informal learner-centered formats
DOI 10.1108/JWL-11-2017-0101 over the past decade. Because most corporate employees gain job-related knowledge
informally as they work (Bednall and Sanders, 2016; Cross, 2007; Janssens et al., 2016; Social learning
Rijn et al., 2013; Watkins and Marsick, 1990), many corporations have begun to meet the constructs
needs of learners by promoting interaction with colleagues. As this change has
occurred, corporate educators have adopted the principles of social learning, especially
as it is referred to as collaborative learning that happens through interactions with
others in informal learning environments and applies to Web-based learning
environments that make use of Web 2.0 technologies such as Facebook, Twitter and 395
YouTube (Bingham and Conner, 2010; Sharma and Bhatnagar, 2016).
As interest in social learning has grown, scholars have begun to study the
implementation of social learning and the use of social media in the workplace (Breunig,
2016; LeNoue et al., 2011; Leonardi et al., 2013; Yap and Robben, 2010). Although various
studies have described the growing interest in social learning, they have not applied a
theoretical framework to investigate factors that increase learning performance. In addition,
although some studies have presented the effects of social media usage on learning (Cao
et al., 2013; Thomas and Akdere, 2013), levels of learning satisfaction and learning
persistence in informal Web-based learning environments suggest that social media usage
alone is not sufficient to increase learning performance. Other social learning constructs
other than social media might:
directly affect learning performance; and
encourage learners to use social media.
First, there are studies that show the importance of social learning for effective teaching and
learning (DiMicco et al., 2008; Moon and Lee, 2009; Yap and Robben, 2010). This line of
study has emphasized that learning through social networking can affect employees’
organizational commitment and job satisfaction. For example, according to Moon and Lee
(2009), it is necessary for employees to engage in social networking activities to acquire
critical information in rapidly changing business environments. This result implies that
most companies need to consider social learning as an important learning intervention and
thus should encourage learners to share their knowledge and experiences with other
colleagues at work.
Second, there are studies focused on how social learning tools, such as blogs and wikis,
are used in corporate environments (Hasan and Pfaff, 2006; Jackson et al., 2007). According
to these studies, employees use these tools for sharing new corporate information rather
than for social connections. For example, Microsoft has created office-based technology such
as SharePoint, and IBM has provided blogs, wikis and social bookmarking for use in
orientations, classes and meetings (Levy and Yupangco, 2008). By making these tools
available, technology companies can examine how social networking tools might be used
more effectively in corporate settings.
Third, there are studies of the implementation and challenges of social learning in the
workplace. For example, according to Lee and Bonk (2010), the most important reason for
using social learning in the workplace was to share knowledge and experiences among
colleagues. On the other hand, another result of this study showed that generation gaps and
age differences impede the implementation of social learning in multi-generational corporate
contexts. The n-generation, born between January 1977 and December 1997 and being the
majority of young workers, has particularly been exposed to computer and digital media
(Tapscott, 2009). Thus, the use of social media is natural and critical to the n-generation’s
learning and working in the workplace. As there are both young and old generations in
corporations, the lack of technological support for the older users can create another
challenge in the implementation of social learning. Levy and Yupangco (2008) also
emphasized not only the application of social learning in the workplace but also the many
challenges to consider when implementing social learning. That is, it presented some best
practices and practical challenges when adopting social learning in the workplace, such as
productivity and efficiency, firewall and security, intellectual property, confidentiality,
policies and participation.
Because social media platforms have facilitated social interaction on the Web, social Social learning
media usage has likely resulted in social learning, whether intentionally or unintentionally. constructs
Despite this potential, however, social media might not directly improve social learning but
only provide technological support for interaction in Web-based learning environments. To
capitalize on opportunities made possible by social media, educators should not consider
these tools in isolation; rather, the psychological and social constructs of learners are likely
to interact with social media usage to improve learning performance.
Scholars have explored the relationship between various social learning constructs and 397
learning performance. For instance, personal characteristics such as motivation and self-
efficacy have often been identified as critical to learning performance (Baldwin and Ford,
1988; Mathieu et al., 1992). Some researchers have shown that motivation increased
knowledge/skill acquisition and transfer in an organizational training context (Baldwin
et al., 1991; Colquitt et al., 2000). According to other studies, self-efficacy led to skill
development and academic achievement (Lim and Chan, 2003; Zimmerman et al., 1992).
Studies specific to corporate education have explored the relationship between self-efficacy
and performance, training outcomes, learning and motivation (Bhanthumnavin, 2003;
Ellstrom, 2001; Hertenstein, 2001). Furthermore, studies have found a positive relationship
between motivation and self-efficacy (Colquitt et al., 2000; Garcia and Pintrich, 1991; Gibson,
2004; Schunk, 1990). People with high self-efficacy in a task made greater effort, had higher
motivation and persisted longer than those with low self-efficacy (Schunk, 1990). In
particular, a strong positive relationship was found between self-efficacy and intrinsic
motivation in learners (Garcia and Pintrich, 1991; Gibson, 2004). This finding implies that
people with high self-efficacy tend to have higher intrinsic motivation.
Because environment and the way people interpret their environment often affect
behavior, environmental social learning constructs are also worth exploring. Studies have
shown that interaction and learning communities improved instructional outcomes and
learning satisfaction (Anderson and Harris, 1997; Bray et al., 2008). Interaction is especially
important to learning satisfaction within Web-based learning environments (Bray et al.,
2008). In addition, the presence of a learning community not only predicted learning
performance but also strongly related to interaction, which promoted information sharing,
problem solving and social exchange (Anderson and Harris, 1997; McDonald and Gibson,
1998; Palloff and Pratt, 1999). Being voluntary, participation in a learning community
related to the motivation to share knowledge with other members (Wasko and Faraj, 2000).
Social media usage might also predict better learning performance because learning
through social media is highly self-motivated and autonomous (Dabbagh and Kitsantas,
2012; Jue et al., 2010; Yang et al., 2016). Social networks in computer-supported collaborative
learning settings influence learning performance because collaborative learning requires
communication, social interaction and coordination among learners who might not share the
same physical space (Cho et al., 2007). In this way, social media usage might affect task
performance and help learners share learning achievements and participate in collective
knowledge generation (Choi, 2011; Dabbagh and Kitsantas, 2012). Furthermore, social media
usage might mediate the relationship between the other social learning constructs (e.g.
motivation, self-efficacy, interaction and learning communities) and learning performance.
In other words, social media platforms provide a learning medium through which learners
can interact with learning materials (Hillman et al., 1994).
Based on findings from previous studies about the relationships among social learning
constructs and learning performance, as well as among social learning constructs
themselves, in informal Web-based learning environments, the following research model
(Figure 1) and hypotheses were proposed:
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Figure 1.
Hypothesized
research model
Individual Motivation
Social Learning
Constructs
Learning
performance
Self-efficacy
Social media
Interaction
usage
Environmental
Social Learning
Constructs Learning
community
Methods
Participants
The target population of this study consisted of employees at private organizations in South
Korea who had used social media in informal Web-based learning environments. This study
adopted a proportionate stratified sampling, which is the method of selecting the number of
the sample in strata in proportion to the number of the population. Following this method,
the sample was extracted randomly by considering the balance of gender and age ratio of
active contributors in the workforce based on Statistics Korea (KOSTAT). An online survey
questionnaire then was distributed via e-mail to 5,023 employees; however, participants
having not used social media were excluded from the analysis. Participation was voluntary,
and 884 responses were returned. Out of that total, 361 contained incomplete data; therefore,
the valid sample size was 523, of which 306 were male (59 per cent) and 217 female (41 per
cent). Ages ranged from 20 to 59. The proportion of participants in each age range was
mostly balanced, the greatest number being in their 40s (n = 152; 29 per cent), followed by
30s (n = 149; 28 per cent), 50s (n = 133; 25 per cent) and 20s (n = 89; 17 per cent) (Table I).
Age
20-29 42 (14) 47 (22) 89 (17)
30-39 93 (30) 56 (26) 149 (28)
40-49 91 (30) 61 (28) 152 (29)
400 50-59 80 (26) 53 (24) 133 (25)
Years of employment
Less than 1 1 (0) 1 (0) 2 (0)
1-4 146 (48) 122 (56) 268 (51)
5-9 69 (23) 44 (20) 113 (22)
10-14 38 (12) 20 (9) 58 (11)
More than 15 52 (17) 30 (14) 82 (16)
Years of work experience
1-4 33 (11) 37 (17) 70 (13)
5-9 65 (21) 46 (21) 111 (21)
10-14 50 (16) 49 (23) 99 (19)
More than 15 158 (52) 85 (39) 243 (46)
Job position
Staff 45 (15) 87 (40) 132 (25)
Assistant manager 44 (14) 36 (17) 80 (15)
Manager 65 (21) 38 (18) 103 (20)
Deputy General Manager 35 (11) 19 (9) 54 (10)
General Manager 60 (20) 24 (11) 84 (16)
Chief 53 (17) 11 (5) 64 (12)
Others 4 (1) 2 (1) 6 (1)
Job function
Marketing/sales 61 (20) 45 (21) 106 (20)
IT/internet 51 (17) 13 (6) 64 (12)
Production management 25 (8) 22 (10) 47 (9)
Business management 75 (25) 79 (36) 154 (29)
Table I. Technology/engineering 69 (23) 15 (7) 84 (16)
Participant Education/research/ consulting 25 (8) 41 (19) 66 (13)
demographics Others 0 (0) 2 (1) 2 (0)
Results
Direct effects of social learning constructs on perceived learning performance
To identify whether the data met the multivariate normality assumption, the means,
standard deviations and skewness and kurtosis of the measured variables were
analyzed. Correlations were also examined to check the strength of the relationships
among the measured variables of all latent constructs (i.e. learning community,
interaction, social media usage, motivation, self-efficacy and learning performance)
(Table III).
As shown in Table III, the means of the measured variables ranged from 3.19 to 3.85, and
the standard deviations ranged from 0.51 to 0.72. The absolute values of the skewness
ranged from 0.025 to 0.457, while those of the kurtosis ranged from 0.004 to 0.523. These
results confirm that the data met the normality assumption of structural equation modeling.
In addition, the measured variables of all of the social learning constructs had significant
positive correlations at the alpha level of 0.01.
Latent Measured No. of Reliability
Social learning
variables variables Descriptions items coefficients References constructs
Learning Participation The degree to which one 5 0.69 Bock et al.
community (PT) will be willing to (2005)
participate in
communities voluntarily
and actively 401
Knowledge The degree to which one 5 0.88
sharing believes that one will
activities (KSA) engage in a knowledge
act
Interaction Peer-peer The degree to which one 4 0.80 Sthapornnanon
interaction prefers to interact with et al. (2009)
(PPI) peers for one’s
intellectual growth
Novice-expert The degree to which one 4 0.83
interaction (NEI) prefers to interact with
experts for one’s
intellectual growth
Social media Purposes when The degree of one’s 4 0.63 Bock et al.
usage using social purpose when using (2005)
media (PUSM) social media
Preferences when The degree of one’s 4 0.80
using social preference when using
media (PRSM) social media
Motivation Intrinsic The perception of one’s 6 0.82 Vallerand and
motivation tendency to learn Bissonnette
(IM) through personal interest (1992)
and satisfaction
Extrinsic The perception of one’s 6 0.78
motivation (EM) tendency to learn
through external force or
reward
Self-efficacy Learning self- The perception of one’s 4 0.80 Guglielmino
efficacy (LSE) belief about one’s (1977)
successful behavior to
achieve certain purposes
for learning
Computer The perception of one’s 5 0.87
self-efficacy belief about one’s
(CSE) successful behavior to
achieve certain purposes
for using a computer
Learning Learning The degree to which a 4 0.80 Shin and Chan
performance satisfaction (LS) learner perceives positive (2004)
associations with social
Table II.
learning one has
experienced Informal Web-based
Learning The degree to which a 3 0.81 social learning scale
persistence (LP) learner continues to (IWSLS) items and
engage in social learning reliability coefficients
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variables
Table III.
for measured
Descriptive statistics
Measured
variables 1 2 3 4 5 6 7 8 9 10 11 12
PT 1 –
KSA 2 0.470** –
PPI 3 0.480** 0.383** –
NEI 4 0.435** 0.380** 0.631** –
PUSM 5 0.574** 0.298** 0.585** 0.526** –
PRSM 6 0.492** 0.405** 0.402** 0.418** 0.562** –
IM 7 0.499** 0.272** 0.535** 0.504** 0.620** 0.484** –
EM 8 0.354** 0.137** 0.413** 0.392** 0.543** 0.387** 0.589** –
LSE 9 0.609** 0.424** 0.506** 0.429** 0.544** 0.566** 0.537** 0.397** –
CSE 10 0.531** 0.475** 0.498** 0.485** 0.519** 0.577** 0.539** 0.374** 0.680** –
LS 11 0.525** 0.297** 0.531** 0.449** 0.679** 0.514** 0.670** 0.561** 0.571** 0.589** –
LP 12 0.480** 0.344** 0.511** 0.491** 0.624** 0.504** 0.582** 0.536** 0.553** 0.594** 0.755** –
Mean 3.57 3.19 3.45 3.45 3.70 3.48 3.62 3.85 3.48 3.43 3.75 3.78
SD 0.53 0.72 0.59 0.65 0.52 0.53 0.58 0.64 0.51 0.57 0.55 0.58
Skewness 0.310 0.457 0.324 0.274 0.198 0.026 0.097 0.025 0.54 0.086 0.035 0.036
Kurtosis 0.122 0.123 0.523 0.262 0.261 0.079 0.107 0.418 0.138 0.004 0.080 0.124
Unstandardized Standardized
Variables (B) (b ) S.E. t p
Table V.
Goodness-of-fit Fit measures x2 df TLI CFI RMSEA (90% confidence interval)
measures for
Values 168.731 (p = 0.000) 39 0.939 0.964 0.080 (0.068 0.092)
hypothesized Recommended value >0.90 >0.90 <0.080
structural model
Model df CMIN p
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Figure 2.
coefficients in the
Standardized path
Notes: → Significant influence; non-significant influence; non-significant influence (deleted in model trimming)
Mediating effects of social media usage Social learning
Because social media usage seemed to play a special role in the final structural model constructs
(Figure 2), the mediating effects of this construct were tested using bootstrapping. Table XI
displays the overall path estimates of the direct, indirect and total effects among the social
learning constructs and learning performance.
As seen in Table XI, the mediating effects of social media usage were statistically
significant on self-motivation and learning performance ( b = 0.115, p = 0.009) and on
learning community and learning performance ( b = 0.198, p = 0.009). The direct effect of 407
self-motivation on learning performance was statistically significant; therefore, social media
usage had a partial mediating effect on the relationship between self-motivation and
learning performance. However, the direct effect of learning community on learning
performance was not statistically significant, suggesting that social media usage had a full
mediating effect on the relationship between learning community and learning performance.
Unstandardized Standardized
estimate (B) estimate ( b )
Direct Indirect Direct Indirect
Path effect effect Total effect effect Total
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Corresponding author
MyungGeun Lee can be contacted at: mglwin@yonsei.ac.kr
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