NATIONAL UNIVERSITY

COLLEGE OF BUSINESS AND 

ACCOUNTANCY

AYALA LAND, INC.

In Partial Fulfillment 
Of the Requirements for the Course 
BASTMGTX ACT182 
Strategic Management

Third Term, AY 2020-2021

Asinas, Ashley
Bonifacio, Jamaica
Corona, Darren Joy
Cruz, Luigi
Dela Rosa, Ashley
Dickenson, Cherry
 Table of Contents
EXECUTIVE SUMMARY 1
1. Introduction and Company Background 2
2. Research Methodology and Limitations 3
3. Mission and Vision 4
3.1 Company Mission
3.2 Company Vision
3.3 Review of Mission and Vision
3.4 Recommendations
4. External assessment
4.1 General Environment
4.2 Economic Forces
4.2.1 Factor 1
4.2.2 Factor 2
4.3 Political Forces
4.3.1 Factor 1
4.3.2 Factor 2
4.4 Technological Forces
4.4.1 Factor 1
4.4.2 Factor 2
4.5 Social-demographic Forces
4.5.1 Factor 1
4.5.2 Factor 2
4.6 Legal Forces
4.6.1 Factor 1
4.6.2 Factor 2
4.7 Competitor Analysis
4.7.1 Competitive intelligence Program
4.7.2 Five Forces Competition Model
4.7.2.1. Threat of New Entrants
4.7.2.2. Bargaining Power of Buyers
4.7.2.3. Threat of Substitutes
 4.7.2.4. Bargaining Power of Suppliers
4.7.2.5. Rivalry among Competitors
4.7.2.6. Industry Attractiveness
4.7.3. Main Competitor
4.7.3.1. Main Competitor Profile
4.7.4. Competitive Profile Matrix
 EXECUTIVE SUMMARY
1. Introduction and Company
5. Research Methodology and Limitations
6. Mission and Vision
6.1 Company Mission
6.2 Company Vision
6.3 Review of Mission and Vision
6.4 Recommendations
7. External assessment
7.1 General Environment
7.2 Economic Forces
7.2.1 Factor 1
7.2.2 Factor 2
7.3 Political Forces
7.3.1 Factor 1
7.3.2 Factor 2
7.4 Technological Forces
7.4.1 Factor 1
7.4.2 Factor 2
7.5 Social-demographic Forces
7.5.1 Factor 1
7.5.2 Factor 2
7.6 Legal Forces
7.6.1 Factor 1
7.6.2 Factor 2
7.7 Competitor Analysis
7.7.1 Competitive intelligence Program
7.7.2 Five Forces Competition Model
4.7.2.1. Threat of New Entrants
4.7.2.2. Bargaining Power of Buyers
4.7.2.3. Threat of Substitutes
4.7.2.4. Bargaining Power of Suppliers
 4.7.2.5. Rivalry among Competitors
4.7.2.6. Industry Attractiveness
4.7.3. Main Competitor
4.7.3.1. Main Competitor Profile
a) Property Company of Friends, INC.
One of the top competitors of the Ayala Land is Property Company
of Friends, INC. commonly known as PRO-FRIENDS was started
operating in 1999 with Guillermo Choa and a group of people who shared
a vision to develop community and transforming it into spectacular place
that everyone feels that they are home. Ayala Land Inc was founded
earlier than Pro-friends, however, Pro-friends become one of the top
competitors of Ayala Land. They are in the same industry which is real
estate wherein they engaged to build a low-cost housing and condominium
for the community.
Pro-friends made an offer for its residents “live-learn-work-play-
pray” within the community. They established school, workplace,
playground, and church etc. they made it easy and convenient for their
residents.

4.7.4. Competitive Profile Matrix