Creative Brief for FOXT.

RAVEL
Background: We began our journey in April 2020 , in the period of lockdown people were at home and tired of being locked in
house . at this time we decided to provide them with a bit of happiness and we started posting videos , photos
and a bit of information or amazing places around the world .

Advertising Our main objective is to help people to reach their dream destinations in an affordable price , without any
Campaign Theme: hurdles in the journey having a hassle free travel . the main advertising theme would be how we provide
different services and focusing on our specialties .
Advertising Foxt.ravel is a new venture in this field with new intentions and having a unique style of working. Our
Objectives: campaign will bring a curiosity amongst the target audience . and engaging them to our website our
representatives . .
1) Social engagement through the campaign
2) To reach a wider range of audiences
3) Increase year-on-year sales
4) To spread positivity and higher engagement through our product
5) To leave an unique impression on our masses
6) To keep building trust and to deliver better quality of our product.
•
Target Audience: Our target audience would be different according to our tours , for example for a backpacking tour our target
audience would be the teenage who have just stared working or are students, then our luxurious tours would
target the people of age 28 and above where people have a high spending capacity . but the main target
audience would the people who love travelling and are passionate about it .
Key Benefits: • We provide our customers a great ROI , we do not over book , we also accept payments by EMI or we
also provide discount on special months , and for students and senior citizens .

Positioning: Staring with online campaigns we would have paid advertising on all social media platforms , the flex and
banners on the main and busy roads . later before the peak travel season we would air the TVC on the peak
hours and also the hand pamphlets through newspaper .
Tone of Voice: Polite , respectful but in a cheerful manner .
Net Impression: our company has a just started its journey in this field , we will have a huge impact on tourism industry
cause we have different plans and we have our visions for changing the this industry .
Execution Style and Bold , eye awakening pictures , captures attention in an unique way .
Appeal:
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SR NO FRAME VFX SFX TIME
1 Starts of with the Swiss alps where the most famous peak jungfrauch . where Slow snowfall …. People creating a chaos … calling 1sec- 9 sec .
there will be a huge crowd with people from around the world . A bit of dark clouds coming up .. their group of friends and relatives …
sounds of warnings of a snow storm
2. This frame would be having tour guide with Slow snowfall …. A chaotic sound in the background 10 sec - 15 sec .
T-shits of our competitors . A bit of dark clouds coming up ..
2. Starts of with a place called Ried morel , where a family of 6 and other group Pleasant snowfall . with black clouds visible at a Here a pleasant low volume … where 15 sec-24 sec.
of 7 8 locals and the tourists from countries around Switzerland .this is the distance …. people are screaming after viewing
peak just beside jungfrauch which is more mesmerizing … and LESS CROWDED the mesmerizing view .
. Tour guide wearing the t shirts and with flags of FOXT.RAVEL….
3. Here a family from jungfrauch calls his friend who went with FOXT.RAVEL , The people discussing and at one place there is The conversation between the two 25 sec- 34 sec.
here he has a talk and discuses about the situation at the places . stormy weather created and at Ried Morel the that how FOXT.RAVEL dint took the
weather is pleasant with dark cloud around the tour to the most common place in
corner . Switzerland , and instead they just
took a different path and took the
tour to RIED Morel .
4. The two families , meet at a café and had coffee and discussing about the NA The two families discussing … and 35 sec – 39 sec.
happenings and there experience at the two places . the melody music playing …
5. The family describe their experience who went to Ried Morel with The discounts of banners in the background . The music continues . 40 sec – 45 sec .
FOXT.RAVEL the cost at the first .
6. Then our tour guide comes in the café His entry with a windy look Sound of smooth winds . 46sec- 48 sec.
7,. The family went with FOXT.RAVEL calls the tour Guide and then tells him to NA Music continues . 49 sec- 51 sec
joint the two families .
8. Then the tour Guide gives the other family his card and introduces to NA Music continues . 52sec – 55 sec.
FOXT.RAVEL
9. He explains them the whole concept of FOXT.RAVEL USPs shown in the background The music volume comes down and 56 sec – 59 sec.
the person stands up who had a bad
experience with the our competitor .