Pretty Fly (For A White

Guy)
 Roles Mika Church: Director
I will be the creative lead &
will supervise what
everyone is doing.
Ashley Johnson: Assistant
Director/DoP
I’ll be second creative lead on the
project and also help with the
cinematography.
Finn Redwood: DoP
I am the cinematographer
Kester Fogden: Lighting for the project
My main responsibility will be Benjamin average Watts:
setting up the lighting where our Producer
filming set is. I work with creative ideas
from the directors, approve
location and keep track of
time and equipment.

Hope Burnham:
Production Assistant
brings us coffee
 Idea
M.C
What is your idea?
Our idea is to make a late 90s/early 2000s style
parody of a lot of nu-metal bands at the time. The
video will be both narrative and performance, as it
will follow a story whilst showing performances from
the band. It might also be interpretive.
Sir Benjamin Micheal Robert Watts, ESQ.
Who is the target audience?
Our target audience will be teens to young adults, this is because the song
was released in 1998 and is from many young adults childhoods, and
because of social media platforms like Tik Tok which has a mostly teenage
userbase, some fashion and music from the 90s has started to come back. In
recent times Nu metal has started to regain its popularity after it fell of in
the mid 2000s when it was considerd cringe to like Nu metal, and now
people on social media are recognizing its rise in populartiy.
K.F
What is the USP?
The unique selling point is that nowadays you don’t
see a lot of parodies of nu-metal/pop punk. Although
it has spiked in popularity recently, there’s not a
lot of new content about it. Continuing off the target
audience, because of the return of nu metal the younger
audience may not be familiar with this era of music and
genre so we could be introducing them to it and the older
audience could instantly recognise the genre, but it would
have fresh twist for both audiences.
A.J
What do you need in order
to make it successful?
Obviously 90s music and fashion is a huge
influence but that of course has to have a meaning
to the song and video, and we have already have
planned a comedic element to it but it will be just
more than 90s cosplaying. So it would be parody,
narrative and performance video delivering
something comedic and entertaining.
 Market Research
Sir Benjamin
Micheal Robert
Watts, ESQ. Lyric analysis
What song and why?
Pretty Fly (For A White Guy) This song is about a white guy from a white
dominated middle-class neighbourhood who
We chose this song because we thought tries to act cool and fit in with working class
that it wouldn't be hard to make and we minority but instead just comes across as a
thought it wouldn't be hard to get the idiot to everyone. we can see this in lyrics like
‘‘he's gettin’ ink done he asked for a 13 but
message of the song across to the
they drew a 31”. The 13 symbol is a symbol
audience as most of the lyrics are easy
related to cholo culture showing that he is
to understand, and we thought it would
trying too hard to fit in with the ethnic
be entertaining.
Rock
12.5%
minority even though he is white and middle-
Rap
25% class and has nothing to do with cholo culture,
Metal and his “Friends say he’s trying too hard and
12.5%
he’s not quite hip” which is pretty self
explanatory people think he is an idiot.
Hip Hop
12.5%

Pop
37.5%
Mood Board
M.C
Influence
We have taken inspiration from a lot of late
90s-early 2000s artists, especially
their style. These artists include blink-182,
Korn, The Offspring, Avril Lavigne, Limp
Bizkit, etc.

Also the film mid90s inspired us a lot.

 K.F

The original music video copies a

lot of tropes from a lot of music
videos from that time, fish eye
lens, saturation, parodying a lot
of 90s music videos, lots of low
angles.

We will especially be taking

inspiration from the saturation
and camera angles.
 M.C Korn - “Blind”
From this music video, we have
taken inspiration from the
performance camera angles and
movements, such as the
handheld/dolly panning shots and
the various shots of them performing
from different angles.

Also, we want to get

similar locations as the
intro to this music
video, for example
a skate park.
A.J

We also took inspiration from

Joji’s music video YUKON
(INTERLUDE)as they use a lot
different camera movements and
angles , for example they use a lot
of crash rooms and quick pans
shots.
Joji likes to use bright
and colourful sets and
designs in his music
videos.
 Sir Benjamin
Micheal Robert
Watts, ESQ. Kit and Cast
Cast
Camera equipment

Gwendolyn Benjamin Micheal

Canon camera Tripod and Gimbal Fogden - Robert
Lighting to create
Main Watts -
for the general for camera stability the correct effects character Background Actor
recording in a scene
of the footage

Zoom and prime lenses

for different shots
Clothing and props
Guitar, making as Microphone Stand, as
a perfect prop for a general prop to display
a performance video a stage performance
We will need more
background characters and
people to play the band
members. (Guitarist, Bassist,
Drummer, Vocalist)
90s athstetic outfits
to fit the theme of the
time period.
ben
Camera Angles
For camera angles, we will be using a lot of
low angle shots as well as some panning shot
with dolly movements and crash rooms for
the music video, we’ll use an aspect ratio of
4:3, this give an old grimy feel to the music
video. It can also help with the aesthetic of
the video which give the video a nostalgic feel. 4:3

Panning shot Dolly zoom Quick pan

A.J

Locations
Studio: for the performance sections & if we need
to make a set like a bedroom.

Housing estate: the original music video has parts

set in the main characters neighbourhood and we
want to do something similar for our video. This
location was a big part of the original music
video’s lyrics and meaning, being a white
dominated middle class neighbourhood where
the main character is from but he tries to fit in
with the working class.
Thanks for listening!