With 8

best-in-class
examples

Best of LinkedIn
Pages Posts
Introduction
Congratulations on syncing your
LinkedIn Page to your Hootsuite account!
With features such as post scheduling and
the ability to view post performance across all
your social channels, sharing content to your
LinkedIn Page has never been easier.
Now, you might be wondering what types of
content perform best on our platform. To help
inspire your Page posts, we’ve assembled
this guidebook to showcase a number of
top-performing LinkedIn Pages posts.
Learn from real-life examples shared by
organizations of all sizes, across a variety
of industries. Each example is organized by
objective, so you can more easily find posts
that are relevant to your business goals. At the
end, you’ll see some of our best tips and tricks
when it comes to posting engaging content on
a LinkedIn Page.
We’re always on the lookout for the best posts to
share and will update this guidebook regularly.
We hope this becomes a source of inspiration
as you grow your LinkedIn content strategy!
 Examples

Showcase company culture

This is a great way to attract top talent
to your team
Blizzard Entertainment, the world-renowned
gaming company, shared a photo of a new
employee’s pup “at work” along with a thankful
quote from its human owner. The post ignited
interest in the company’s pet policy, and more
employees shared their pet photos in the
comments. The Page Admin promptly responded
with detailed information about the policy,
helping exemplify the company’s culture.

Spotlight employees
By giving your employees a voice, you’re
humanizing your brand and building a
relationship with your professional community
Uber spotlighted an employee who shared her
story of giving back to her home country through
the company and her transition back to work.
Build Community
Asking questions and responding to comments
is key to generating rich engagement and
standing out in the feed
University of Nevada, Las Vegas posed a simple
question: “Who made an impression on your time
at UNLV?” This generated over 100 thoughtful
stories and quality anecdotes from former students
who wanted to recognize professors who make a
difference during their time at the school.

Showcase mission
Using video can really bring your mission to
life: video drives 5x more engagement than
standard posts on LinkedIn
Fight Cancer Global, a small tech company
dedicated to enabling collaboration in the fight
against cancer, shared a touching video of what it
feels like for cancer patients to navigate their health
journey. Along with thoughtful @ mentions and
hashtags, the company’s CEO and COO jumped
into the comments to participate in the conversation.

Launch your product

Your organization’s Page is a great
place to demo or announce new
products and features
GitHub announced a new product feature,
built in response to overwhelming customer
requests, and members were thrilled.
Promote your product
Highlighting how your product solves
major pain points can help your
content stand out
Deeplearning.ai, a small company out of
California, shared a GIF of someone typing
repetitive code functions — a frustrating
experience for developers — with the intent
of encouraging members to check out their
product solution.

Demonstrate thought
leadership
LinkedIn is arguably the best platform for
organizations to establish thought leadership
in their respective industries
BCG shared an infographic about
transformational leadership, which sparked an
engaging dialogue on transformation within
the management consulting community.

Humanize your brand

On key holidays, insert your brand into the
conversations that are already happening to
drive authentic and relevant engagement
In honor of Father’s Day, Disney shared a video
featuring father-son technologists and their
inspiring story on never giving up on your dreams.

Abbott Labs shared a collage of employees tying

yellow ribbons around their corporate campus to
honor veterans on Memorial Day.
Best practices
Leverage video
Use video content to drive engagement. Video
on LinkedIn is 5x more likely to generate
engagement (than posts that don’t have a video).
LinkedIn Live is a whopping 24x more likely to
generate engagement than posting video clips.
Re-share executive posts
When your executives post a piece of content
that’s relevant to your organization or industry,
ask them to @ mention the organization’s
Page so you can easily re-share the post.

@ mention members Use Employee Notifications

Tag relevant members in your post. Highlight
your executive team, partners, customers, or
employees by @ mentioning their Pages or
profiles. On LinkedIn, employees tend to have a
network 10x the size of a Page’s following.
Once a week, you can remind employees to
re-share top Page posts. This will help maximize
your content’s reach through the authentic voice
of your employees. Find this feature by clicking
on the “three dots” icon on any post on desktop.

Use Content Suggestions Post around major holidays

We created a one-of-a-kind tool to help page
admins discover trending topics and articles
among target audiences. You’ll find it in the top
navigation of your Admin View on desktop.
We find that Admins and members are
especially active around the holidays. Take
this opportunity to build emotional resonance
and goodwill around your organization’s
brand by chiming in on the commemorative
and celebratory conversations.

To continue the conversation and learn more about

making the most of LinkedIn Pages, check out
these resources.

LinkedIn Pages Best Practices:

lnkd.in/pagesbp
We keep this site regularly updated, so be sure
to bookmark it!

LinkedIn Pages Admin Group:

lnkd.in/PageAdminGroup
For Page Admins who join, this group is the first to
hear about our newest features and provide feedback.
We love having more Admin voices in the room!
For the first time in the history of media, you can reach the world’s
professionals all in one place. More than 675 million people
worldwide gather on LinkedIn to stay connected and informed,
advance their careers, and work smarter. Together they comprise
the largest global community of business professionals. These are
the decision-makers, influencers, and the leaders of today and
tomorrow — precisely the people you want to target.

For more information, visit marketing.linkedin.com.

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