This document contains an evaluation tool to assess the strengths and weaknesses of a product or service offer. It evaluates the offer across 7 criteria on a scale of 1 to 10: how good the offer is, how obvious the problem it solves is, how important the need it satisfies is, how common alternative solutions are, how easily the return on investment can be shown to customers, how emotional or appealing the offer is, and how timely the offer is. The document is meant to provide insights on an offer for a specific customer segment and ways to potentially improve the offer.
This document contains an evaluation tool to assess the strengths and weaknesses of a product or service offer. It evaluates the offer across 7 criteria on a scale of 1 to 10: how good the offer is, how obvious the problem it solves is, how important the need it satisfies is, how common alternative solutions are, how easily the return on investment can be shown to customers, how emotional or appealing the offer is, and how timely the offer is. The document is meant to provide insights on an offer for a specific customer segment and ways to potentially improve the offer.
This document contains an evaluation tool to assess the strengths and weaknesses of a product or service offer. It evaluates the offer across 7 criteria on a scale of 1 to 10: how good the offer is, how obvious the problem it solves is, how important the need it satisfies is, how common alternative solutions are, how easily the return on investment can be shown to customers, how emotional or appealing the offer is, and how timely the offer is. The document is meant to provide insights on an offer for a specific customer segment and ways to potentially improve the offer.
1 - 10 improve 1 …………………….………………...10 How obvious is the problem our offer solves? (unclear) (totally obvious) 1 ………………….………………...10 How important is the need our offer satisfies? (no need) (vitally important) 1 ………………….………………...10 How common is a solution to the problem? (get anywhere) (get only here) 1 ………………….………………...10 Can we show the return on investment for the customer? (can’t at all) (quite easily) 1…………………….………………...10 How emotional is the offer? How appealing is it? (stone heart) (soul touching) 1 ………………….………………...10 How timely is the offer? Was it shown at the right time? (don’t need it) (need it now) 1 ………………….………………...10 How good is our offer compared to competitors? (we are losers) (we are best) Segment: Date:
Main offer:
This card is filled based on such data:
We came so such insights on how to improve our main offer to this segment: