Redefining the Budgeting Process & Financial Benchmarking in the Telecom Sector

5. COMPARATIVE ANALYSIS OF MAJOR TELECOM PLAYERS

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BASIS Established in Company profile

BSNL 2000 Bharat Sanchar Nigam Ltd. is World's 7th largest Telecommunication s Company providing comprehensive range of telecom services in India: Wireline, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service, MPLSVPN, VSAT, VoIP services, IN Services etc. Within a span of five years it has become one of the largest public sector unit in India.

MTNL 1986 MTNL was set up by the Government of India to upgrade the quality of telecom services, expand the telecom network, introduce new services and to raise revenue for telecom development needs of India.s key metros. MTNL with a market share of about 13% of the National telecom Network has a customer base of 5.92 million. The Govt. of India currently holds 56.25% stake in the company. PSTN, ISP, WLL (Garuda), Cellular Mobile Service

AIRTEL 1985 Bharti Tele-Ventures Limited was incorporated on July 7, 1995 for promoting investments in telecommunications services. Its subsidiaries operate telecom services across India. Bhartis operations are broadly handled by two companies: the Mobility group and the Infotel group.

RELIANCE 1999 Reliance Telecom's cellular services are available in 340 towns within its eight-circle footprint. Reliance Infocomm also offered for the first time in India, mobile data services though its R- World mobile portal.

IDEA 1995 Idea Cellular, usually referred to as Idea, is a wireless telephon y company operating in all the 22 telecom circles in India based in Mumbai.

VODAFONE 1994 Vodafone Essar, formerly known as Hutchison Essar, is a cellular operator in India that covers 23 telecom circles in India. It is based in Mumbai. Vodafone Essar is the Indian subsidiary of Vodafone Group. Formerly, 33% share in the firm was owned by Essar Group.

TTSL 1996 Tata Teleservices Limited spearheads the Tata Group's presence in the telecom sector. The Tata Group includes over 90 companies, over 395,000 employees worldwide and more than 3.5 million shareholders.

Products/Ser vices

3G, PSTN, ISP, WLL (Garuda), Cellular Mobile

Mobile, Telemedia,Enterprise and IP-TV service.

3G, Mobile, IPTV, Handsetsand Internet.

3G, Mobile, Internet.

Mobile, 3G services

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Service (Dolphin), Broadband, Wi-Fi Services. 4 Price Datacard - Rs. 1680/- and Wireless Broadband Modem - Rs 2100/-

(Dolphin), Broadband, Wi-Fi Services MTNL 3G Data Card Price in Delhi: Rs. 1799/-. Airtel Surf Broadband plan Airtel Surf-749 Rs.1500 per month depending upon speed and combo. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom while the Telemedia circles Airtel In case of Reliance mobiles they have priced their product at a very low price & they also come up with new plans. Reliance Communications has IP-enabled connectivity infrastructure comprising over 150,000 kilometers of fiber-optic cable systems in India, the US, Europe, Middle East, and the Asia Pacific region. Reliance Netconnect + Now available online at a special price of Rs 1599, Lite-Nite Pack offers free Local Calls to any Idea cellular ,which has now covered 9 circles with its 3G network , has introduced a new promotional offer prepaid 3G The one of the basic innovative idea is related to our product is the advertising unlimited. As we are approaching the The group has a market cap in excess of US $ 23 billion, operates in over 18 countries across 5 continents. It has operations in 25 countries across 5 continents and 40 partner networks with over 200 million customers worldwide.

Walky, Enterprise Service.

Global Presence

It has a network of over 45 million lines covering 5000 towns with over 35 million telephone connections.

Tata Teleservices has presence in across 19 Circles.

Services business offers broadband & telephone services in 94 cities. 6 BSNL launches Special Tariff Plans for Paramilitary Jawans, Promotional offers during the festival season under 2G and 3G mobile JAYPEE BUSINESS SCHOOL Promotion New SIM card for Trump Jeevan Saathi Plan, modified Trump Jeevan Saathi Recharge Coupon and modified Dolphin Jeevan Enjoy National & Local SMS (upto 500 SMS* per day) at a monthly rental of Rs. 99. Enjoy Mobile Internet surfing (upto 2GB) at monthly rental of Rs.98 and

Unlimited Calling Plans for Prepaid Customers Across the Country, The TV ads are visual treat with 30 | P a g e

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services, Promotion of Broadband Service - Waiving of the Broadband Installation Charges, Attractive per second billing for all customers etc.

Saathi Plan.

many more.

Reliance Mobile Bright-Nite Pack offers Free Calls to any Reliance Mobile in India and 50% discount on all other local/national calls and many more.

customers in Andhra Pradesh, Kerala and Maharashtra and Goa. Under this promotional offer Idea cellular is offering higher free data usage in Sachet Plans and three data packs of Usage based plans.

normally promotion channels like print media, electronic media (+internet) etc.We are also looking widely at the billboard concept of advertising, thesell stands, sell promotion campaign by moving vehicles, the hoardingsbut the thing we include in that is we will be launching a parachute carrying label on it. Vodafone, Verizon Wireless and nPhase announce strategic alliance to provide global M2M solutions.

the do, co, mo forming and arranging itself to form docomo, the music stays in the background. Catchy music, docomo word formation and conveying the brand as well as the 1sec pulse rate message clearly.

Acquisitions / Strategic Alliances

MTNL has formed a Joint Venture company in Nepal by the name of United Telecom Ltd. (UTL) in collaboration with Telecom Consultants India Limited (TCIL) in 2001 for providing WLL based basic services in Nepal. MTNL has set up its 100%

Bharti Telecom and British Telecom formed a 51%:49% joint venture, Bharti BT Internet for providing Internet services, in 1998. Bharti Tele-Ventures acquired an effective 32.6% equity interest in Bharti Mobile (formerly JT Mobiles), the cellular

International wholesale telecommunicatio ns Service provider, FLAG Telecom amalgamates with Reliance Gateway, a wholly owned subsidiary of Reliance Infocomm in 2004.

Merged with Tata Cellular Limited in 2001, thereby acquiring original license for the Andhra Pradesh Circle Acquired RPG Cellular Limited and consequently the license for the Madhya Pradesh (including Chattisgarh) Circlein 2001 In

Tata Teleservices has acquired Hughes Tele.com (India) Limited [now renamed Tata Teleservices (Maharashtra) Limited] in 2002.

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subsidiary. Mahanagar Telephone Mauritius Limited. (MTML) in Mauritius, for providing basic, mobile and international long distance.

services provider in Karnataka and Andhra Pradesh circles in 1999. Bharti Telesonic entered into a joint venture, Bharti Aquanet, With SingTel for establishing a submarine cable landing station at Chennai in 2001. A 50:50 joint venture between Bharti and SingTel, to undertake the largest infrastructure project between Singapore and Indian Companies in 2001.

2004 acquired Escotel, incumbent cellular service provider in Haryana, UP (W) & Kerala and new licensee in HP Acquired Escorts Telecommunicati ons Limited (subsequently renamed as Idea Telecommunicati ons Limited) in 2006 Merger of seven subsidiaries with Idea Cellular Limited in 2007.

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