INDIAN CELLULAR NETWORK

Presented by:
Group: Corporate
Students of Mktg 4th Batch
(Siva Sivani Institute of Management
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MAJOR PLAYERS
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MAJOR PLAYERS Contd.

All the service provider in Indian market can be broadly devided

into three categories & they are as below:

 State owned companies - BSNL and MTNL

 Private Indian owned companies - Reliance Communication,

Tata Tele Services Ltd.

 Foreign Invested Companies - Vodafone, Airtel, Escotel,

Idea Cellular, BPL Mobile, Spice Communications, Virgin
Mobiles
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NETWORK COVERAGE
All the states of
India are covered
by almost all the
service providers
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FACTS & FIGURES
 Second largest telephone market in the world

 Total number of mobile phone users has touched 400 million

mark recently.

 Dept. of telecom plans to take the figure to 500 million by the end
of next year

 The Fastest growing telephone market in the world.

 Total penetration stands at close to 38 telephones for every 100

people

 Current FDI applicable for this sector is 74%

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USE OF CELL PHONE

 Phone Calls

 SMS & Chatting

 Mobile Banking

 Rail, Airline ticket booking

 Hotel Confirmation

 Browsing
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TECHNOLOGIES BEING USED

 GSM (Global System for Mobile Communication) –
SIM Compatible technology.
GSM players are –
Airtel, Vodafone, Spice, Reliance,
BSNL & MTNL etc. This is compatible with data transfering
technologies like EDGE, GPRS

 CDMA (Code Division Multiple Access System) – Reliance

Communication, Tata Tele Services Ltd. & Virgin Mobile. Non
SIM (Subscriber Identity Module) compatible technology
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REGULATORY BODIES & ASSOCIATIONS
 TRAI (Telecommunications Regulatory Authority of India) – Estd.
1997, established by govt. of India as an independent body to
regulate telecom business in India
 TDSAT (Telecom Disputes Settlement & Appellate Tribunal ):
Estd. In 2000 & started hearing the cases from 2001 onwards. : All
the disputes regarding telecommunication market is settled here
 DOT (Dep. Of Telecommunication) : Policy, Licensing and
Coordination matters relating to telegraphs, telephones, wireless,
data, facsimile and telematic services and other like forms of
communications.
 COAI (Cellular Operators Association of India) : Estd. In 1995.
Association of all the GSM service providers in India.
 AUSPI (Association of Unified Telecom Service Providers of India)
: AUSPI is the representative industry body of CDMA service
providers in India.
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NEXT IS WHAT ?
 At present we are in the era of 2nd generation(2G) mobile service.

 Next era is going to be era of 3rd generation(3G) mobile service

 3G is already launched at the beginning of this year.

 3G is viewed as next major booster driving growth for Indian telecome

industry.

 Third-generation wireless service allows voice, data and video to be sent at

high speeds to mobile devices.

 Bidding for 3G network by TRAI is already started

 Service providers has already started upgrading there network to make

compatible for 3G service

 3G will provide all together new experience of using mobile to its users.
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FUTURE OF THE INDIAN
CELLULAR MARKET

 Fastest growing economy in Asia

 Rise in purchasing power of population due to rise in GDP

 Major Portion of young population

 Very good market potential

 Favoring govt. policy for foreign investments

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 On October 1, 2000 the Department of Telecom Operations,

Government of India became a corporation and was renamed
Bharat Sanchar Nigam Limited (BSNL).

 The state-controlled BSNL operates basic, cellular (GSM and

CDMA) mobile, Internet and long distance services
throughout India (except Delhi and Mumbai).
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 MTNL was set up on 1st April 1986 by the

Government of India.

 MTNL has over 5 million subscribers and

329,374 mobile subscribers
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 Reliance IndiaMobile, the first of

Infocomm's initiatives was launched on
December 28, 2002.

 It has rolled out its CDMA mobile network

and enrolled more than 6 million
subscribers.
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 Tata Tele services provides (fixed line services)

CDMA technology in six circles.

 It has over 800,000 subscribers.

 The company has started11 new circles by

August 2004. These circles include Bihar,
Haryana, HimachalPradesh, Kerala, Kolkata,
Orissa, Punjab, Rajasthan, Uttar Pradesh (East)
& West and West Bengal
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 Vodafone Essar is the Indian subsidiary of Vodafone

Group and commenced operations in 1994 when its
predecessor Hutchison Telecom acquired the cellular
license for Mumbai..

 Vodafone Group is the world’s leading international

mobile communications corporation. It currently has equity
interests in 27 countries across 5 continents and 40 partner
networks with over 303 million proportionate customers
worldwide.
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 Bharti Airtel offers GSM mobile services in all the 23-telecom

circles of India and is the largest mobile service provider in
the country, based on the number of customers.

 Telecom giant Bharti Airtel is the flagship company of Bharti

Enterprises. The Bharti Group, has a diverse business portfolio
and has created global brands in the telecommunication sector.
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 1995-Incorporated as Birla Communications Limited.

 With a customer base of over 44 million in 17 service.

 The group operates in 25 countries, and is anchored by over

100,000 employees belonging to 25 nationalities.

 IDEA Cellular is a publicly listed company, having listed on

the Bombay Stock Exchange (BSE) and the National Stock
Exchange (NSE) in March 2007.
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Thank You in French