The duty of a business to do no harm to society.

Ethics: Right or wrong

Social Good: Economic, legal, ethical, philanthropic

TOM’S

TOMS. (n.d.). Purpose. TOMS. Retrieved November 30, 2022, from

https://www.toms.com/us/impact/purpose.html

Social:
-Invest ⅓ of profits for grassroots good, including cash grants and partnerships
with community organizations, to drive sustainable change.
We invest in three key areas because we believe that together, they help lay
the groundwork for equity in the communities that we support, including Black,
Indigenous and People of Color, LGBTQ+, and Women & Girls.
Boosting mental health
Increasing access to opportunity
Ending gun violence

Ethics:
-We strive to maintain a culture rooted in Diversity, Equity, Inclusion, and Anti-
Racism. 
 -We engaged a DEIA consultant to provide Anti-Racism training to our leadership
and staff and help evaluate our hiring practices.
-We aim to source 100% sustainable cotton by 2025.
-We make sure our packaging is made with at least 80% recycled materials and
we source 100% of our packaging from sustainably managed forests. 

THE BODY SHOP

Our brand story. (n.d.). Thebodyshop.com. Retrieved November 30, 2022, from

https://www.thebodyshop.com/en-us/about-us/our-story/a/a00002

Social:
We worked fairly with farmers and suppliers
helped communities thrive through our Community Fair Trade program

Ethics:
Our products were never tested on animals
 Save the Whale campaign to fight the cruel practice of whaling, promoting jojoba
oil as a substitute for sperm whale oil, which was used widely in cosmetics at the
time
celebrate female leadership and of course we ensure equal pay for equal work. Our
feminism is inclusive and intersectional and we stand with everybody who
identifies as female, across race, gender, class, ability, sexuality, age and body
shapes.
We want to be a driving force in the beauty industry; taking action against the
climate crisis, fighting animal testing and committing to fairer, more sustainable
sourcing, as well as using our global voice to campaign for causes and bring about
real, positive change.