Circulytics® 1

Circulytics® 2

Circulytics is now the

KEY BENEFITS OF CIRCULYTICS
The insights gathered through Circulytics assessment

most comprehensive tool

empower your business to benefit from the transition
to a circular economy. Having access to the right
data can help your business find a competitive edge,
reduce costs through waste elimination, and meet your
environmental ambitions. available in the world for
The circular economy is based on three principles,
driven by design: eliminate waste and pollution,
keep products and materials in use, and regenerate
measuring the circular
natural systems.

Early adopters of the circular economy have taken

economy performance
these principles to the core of their business by
embedding them into the heart of corporate strategy of companies, informing
their decision making
and committing to circular innovation.

and guiding their circular

WHY SHOULD COMPANIES USE CIRCULYTICS?
Transitioning to a circular way of doing business

economy strategies.
requires an understanding of the company’s baseline
performance today, in areas such as material flows,
physical assets, and services, as well as factors that
enable a transition to a circular economy. Circulytics:

• Supports decision making and strategy

development for circular economy adoption
• Provides transparency and generates brand value
to investors and customers about a company’s
circular economy adoption – if the company
chooses to publish it
• Demonstrates strengths and areas
for improvement
strategies.
Businesses are at the heart of the transition from a linear to a circular economy.
Companies all around the world are recognising the economic opportunities that
the circular economy presents and the critical solutions it provides to global issues.
By gaining access to the right data through Circulytics, companies are in the best
possible position to make the right strategic decisions quicker.
Circulytics is a tool that helps companies understand the true extent of their
circular economy performance, with supporting insights and commentary from
the Ellen MacArthur Foundation.*

• Measures the entire company’s circular

economy performance – not just its products
and material flows
* Due to capacity, we limit commentary to companies in the Ellen MacArthur Foundation's Network,
• Allows year on year tracking of progress towards
and companies with over USD 1 billion annual revenue.
circular economy goals
Circulytics measures the circular economy performance of a company’s
entire operations, using a comprehensive set of indicators. It measures
this in two main ways:
Category: Enablers
The critical aspects to enable company-wide
transformation.
All themes in the Enablers category are displayed
to all companies.
Theme 1. Strategy and Planning
Have you placed the circular economy at the
heart of your strategy?
Theme 2. Innovation
Are the conditions in place to support the
development of innovative circular products
and services? Are you innovating towards new
circular economy products, systems, or services?
Theme 3. People and Skills
Are you supporting your employees? Have you
employed people to develop the skills required to
transition to a circular business model?
Theme 4. Operations
Have you invested sufficiently in your digital
systems and plant, property, and equipment
assets to support the change?
Theme 5. External Engagement
Are you promoting your circular economy
initiatives and influencing those in your business
sphere, such as clients or your supply chain?
Category 2: Outcomes
Measuring how circular a company is today.
Each company is assessed with a subset of
the themes in the Outcomes category, based
on relevance.
Theme 6. Products and materials
Are the materials you procure and the products
you design supporting a circular economy?
Theme 7. Services
Are the services you provide supporting
a circular economy?
Theme 8. Plant, property,
and equipment assets
Are you procuring and decommissioning your
plant, property, and equipment assets in ways
that support a circular economy?
Theme 9. Water
If you operate in a water-intensive industry,
are you using water in a circular way?
Theme 10. Energy
Are you procuring renewable energy and (if you
are an energy provider) producing renewable
energy to support a circular economy?
Theme 11. Finance
If you are a financial institution, are you
intentionally financing companies and projects
that support a circular economy?
Companies that undertake this process will receive a report featuring a circular
economy performance score, alongside tailored insights and commentary from
the Ellen MacArthur Foundation.*

WANT TO KNOW MORE? WHY DID THE ELLEN MACARTHUR FOUNDATION

The Circulytics website and Method introduction
explain the nuts and bolts of what gets assessed
and how.
LAUNCH THIS TOOL?
The Ellen MacArthur Foundation is an independent
charity. As such, our work is purely guided by our
ambition to create a world in which we all thrive.

WHO IS BEHIND IT? Our mission is to accelerate the transition to a circular

economy and we understand that measurement is a
Circulytics has been developed by the Ellen MacArthur
crucial tool to help support strategic change.
Foundation’s in-house Data and Metrics team. The
Foundation is a UK-registered charity with the mission The Foundation is known for its rigorous analysis
to accelerate the transition to a circular economy. that continues to generate in-depth understanding
on the opportunities of the circular economy. We
Circulytics plays a critical role in driving business
have harnessed the evidence generated in the last
adoption of circular economy practices globally by
decade of the Foundation’s work on circular economy
empowering strategic decision making, providing a
and incorporated insights from our latest projects to
means to track progress, and generating opportunities
ensure Circulytics is at the cutting edge of research.
to communicate success. To ensure usefulness and
www.circulytics.com
relevance, the Foundation is continuously consulting
over 30 companies and academic institutions who
provide feedback throughout the process.

* Due to capacity, we limit commentary to companies in the

Ellen MacArthur Foundation's Network, and companies with
over USD 1 billion annual revenue
 Circulytics® 5

CIRCULYTICS® is now the most

comprehensive company-level
circularity measurement tool
in the world