Criticism of Advertisement

Submitted To
Sk. Shahabuddin Ahmmed
Assistant Professor
Department of Graphic Design & Multimedia

Submitted By
Ratul Chanda
Id:193031047
7th Semester, 37th Batch
Department of Graphic Design & Multimedia

Module Title
Products, Markets, and Advertising Media

Module Code
ADV 3103

Date of Submission
February 12, 2021

Shanto-Mariam University of Creative Technology

 Criticism of Advertisement

Print Media Advertisement:

In this assignment I am choosing two advertisements one is print media ad and other one is
electronic media. Both ads are criticize based on multiple points that should be consider to
create an effective advertisement.

For the print advertisement I have chosen an ad of Lifebuoy Hand Wash of Bangladeshi
newspaper, this ad is published on September 19, 2015. On Prothom-alo I have chosen this ad
because I considered it to be an effective advertisement. This ad is very attractive, good design
and they maintained their corporate identity very well.

For the print media ad, I am criticizing this ad on these points:

Power of attractiveness:
On the power of attractiveness basis, this ad is quite attractive. Lifebuoy is an already
established company which has many consumers with many experiences. They have a clear
sense of their target audience and their demand. The ad is clearly, focused and attractive as
well.
Acceptability:
its already widely known reputed company. It targets the general public. Any kind of creating
an ad that might be offensive. In any way is very low in fact almost non-existence. any product
of the ad is already accepted since.
Layout design:
The layout of the ad is simple and rational. They use their logo icon as a frame. In the frame
the model is standing. Right side is occupied with Taglines, pay-off lines and details. Below
the details the product is nicely placed. It is easy to the eyes and readable.
Use of typography:
This advertisement uses a classic typeface for the ad to maintain its brand identity. The ad has
many details are given in the ad and send out its message to their target peoples about their
health. But they highlighted “শুধু একটি মাত্র রেইন রকাট আপনাকক আপনাে শিশু রক সশদি কাশি এবং জ্বে রেকক
সু েক্ষা নাও শদকে পাকে ” that means they are telling people to use their hand wash prevent from
sickness.
Colour combination:
The colour palette of the ad is Red background, the typography in white. They ad maintains
the brand’s corporate identity scheme.
Creative strategy:
The creative strategy is crystal clear. As a renowned brand for hand wash, they maintained
their recognizable style of advertising of keeping it overall simple and minimalistic promoting
their brand identity as a result making the product even more reliable in the eyes of consumers.
Space management:
The ad does occupy much of the white space. But It has even balance if space making the ad
aesthetically pleasing.
Social & ethical issues:
Overall, this ad is not offensive in any aspect or misleading nor does it exploit its consumers
or has any shock factor. It also doesn’t have any fear appeal or is unsafe for children.
Illustration:
The illustration in this ad is the product is on bottom right corner. And the model is in the
middle of this advertisement.
Corporate identity:
The ad’s attempt on maintaining the corporate identity of the brand have been mentioned in
their advertisement also. Their iconic plus icon is in the whole frame of this ad. The corporate
identity has been maintained and used effectively on their every advertisement.
Electronic Media Advertisement:
For the electronic media I have chosen a 31 seconds TVC from Coca Cola Bangladesh. This
advertisement was published on Jun 25, 2017. The link of the TVC is given below:

https://www.youtube.com/watch?v=FnrvjYeY3Vk

For electronic media ad I am criticize this on these points:

Appeal used in the advertising:

The advertisers tried to introduce the idea of fresh thinking to influence a lively and positive
outlook top the surrounding.
Execution appeal:
This advertisement shows whole family on dining table prepare to eat food. All member of
family taking coca cola bottle from table. After the eating food they are taking sip from coca
cola. Jingle of this advertisement creating an environment of happiness.
Power of attractiveness:
Coca Cola already being a renowned company for their product and top brands of soft drinks
already has a lot of appeal and audience. This ad is appealing to happiness and making a fun
vibe.
Corporate identity:
The ad maintains the corporate identity of the brand with its brand colour and chilled coca cola
bottle.
Duration of the advertising management:
This advertisement is 31 seconds long using their jingle song. All sequence is about family
time fun vibe and happiness.
Social & ethical issues:
The ad is a rather fun implementing & family related ad not really causing any sort of social
and ethical issue. Fun and happiness vibe for the whole time.