CREATIVITY AND INNOVATION ASSIGNMENT

ASSIGNMENT WEEK 12

Gita Fitri Rizky Z. - 19018094

Zxavian Zebadia S. - 19018100
Erik Rizki R. - 19018138
Ahmad Fauzan - 19018221

CLASS B

School of Business Management

Bandung Institute of Technology
2021
PHASE 3.5 PROPOSE SOLUTION – CO CREATION

1. Please propose your project solutions based on at least one of the

co-creation possibilities below and explain your selection:

Co-design

Picture 1.1 Co-Design Visualization

Co-design is the practice of collaborating with stakeholders (such as businesses or

customers) during the design creation process to ensure that the end product meets
their needs and is functional. (Co-design is also known as participatory design, which is
a concept that is more commonly used in the design community). Many companies that
specialize in human-centered design work with people. We place a strong focus on
designing with people at Stratos. In terms of strategy, there is a significant difference.
Co-design professionals should include the people who will be served by the results as
much as possible in the design creation process.

Since the products of our CI project are based on our discussions with the other group
members, the co-design for the project would collaborate with the product vendor.
The reason is because currently, our team lacks experience in designing the product,
that is why we would collaborate with a vendor to help us in realizing our CI project
products. However, we would like to state that we will not conduct the co-creation
with customers. The reason is because we would like the innovation to be an open
innovation type, where we listen to feedback from other parties while maintaining our
intellectual property rights.

Co-production

Co-production is a method of delivering public services that involves people in the

creation of policies and services. Which is in contrast to a transaction-based system of
service delivery, in which people access government-conceived and-provided public
services. In short, Co-production is a method of operating in which service providers
and consumers collaborate to achieve a common goal. The approach is value-driven
and is predicated on the premise that those who are impacted by a service are better
equipped to contribute to its design.

Picture 1.2 Co Production Visualization

For the co-production, we will collaborate with the pharmacist. On our CI Project,
they will work on the project's co-production. Since our team currently lacks experience
manufacturing the product, we plan to work with a pharmacist to assist us in realizing
our CI project goods. Since they would have a better understanding of the
ingredients and proportions used to make the pill hand sanitizer. In addition, for the
product to avoid the misuse as well as the missed production if we produce the hand
sanitizer pill, we would like to hire an experienced pharmacist to help us in producing a
proper hand sanitizer pill for our product.

Co-promotion

Co-promotion is a marketing technique that enables two or more businesses to pool

their sales forces in order to sell a product under the same brand name and price using
a unified marketing strategy. It is one of the two primary types of joint marketing. When
two companies collaborate on a promotion, they do so with the goal of creating a new
product that can be used to exploit and strengthen the strength of each brand.

In our CI Project, we think to do the promotion with the brand that has a pocket holder,
for example “Bath and Body Works” pocket holder. Since we sell the hand sanitizer pill,
and for the packaging, we will use the same kind of pocket holders so it can be hung in
a bag / jeans by the customer to ease them in bringing the hand sanitizer anywhere.

Picture 1.3 Hand sanitizer pill’s confinement ideas

In terms of promotion itself, we think to use the social media and campaign to remind
that using hand sanitizer now is mandatory, however the excessive use of hand
sanitizer also could damage the skin. So, we bring the solution of hand sanitizer pill, to
increase the effectiveness of using hand sanitizer and it is so easy to bring them
anywhere.
 Co-maintenance

Picture 1.4 Maintenance for society’s environment

Co-maintenance is a method of reverse engineering that focuses on every program

owned by an innovation that always develops based on input from its own consumers.

For Co-Maintenance of our products, it can be in the form of how we work together with
customers to reduce waste generated from the consumption of our products.
Because, the product we are going to make will definitely produce waste, for that reason
there needs to be co-maintenance from us and the customer to keep our products used
first by the customer, after which the empty hand sanitizer bottles can be returned to us
by sending them via post. In case of refilling, we can recycle the returned bottles and
pills into products again to reduce costs as well as reduce waste generated.
 Co-experience

Picture 1.5 Co-experience adapted

Co-experience is introduced to take into account the social aspects of user experience
and the experiences that users create for themselves with designed artefacts. The
practice of collaborating with stakeholders (such as businesses or customers) during
the process of using a product to ensure that the final product meets their needs and
serves as a direct shared experience.

Since our CI project products are based on our discussions with other group members,
having a shared experience of using the project will collaborate with end customers.
The reason is because currently our team needs a partner or an experienced input from
the use of our products to further disseminate our products, therefore we collaborate
with end customers to help spread their experiences when using our products.
Please design a poster or social media ads that can convince customers to
collaborate with you in your products or service.

1. Hiring Vendor Advertisement Posts

Picture 2.1 Hand Sanitizer Pill Advertisement Pink and Blue version for Co-Production
2. Social Media, Instagram, Hiring Poster

Picture 2.2 Hand Sanitizer Pill Instagram Advertisement Blue Version

Picture 2.3 Hand Sanitizer Pill Instagram Advertisement Pink Version

References

Medium. 2021. Co-design: A Powerful Force for Creativity and Collaboration. [online]
Available at:
<https://medium.com/@thestratosgroup/co-design-a-powerful-force-for-creativity-and-co
llaboration-bed1e0f13d46#:~:text=Co%2Ddesign%20is%20the%20act,often%20within
%20the%20design%20community.> [Accessed 20 April 2021].

Kallenbach Jan. 2009. Co-experience adapted. [online] Available at :

<https://www.researchgate.net/figure/Co-experience-adapted-from-13_fig4_235698093
> [Accessed 21 April 2021].

Small Business - Chron.com. 2021. Good Examples of Co-Marketing Promotions.

[online] Available at:
<https://smallbusiness.chron.com/good-examples-comarketing-promotions-35173.html>
[Accessed 21 April 2021].

Tools.skillsforhealth.org.uk. 2021. Competence Details – Skills for Health Tools. [online]

Available at: <https://tools.skillsforhealth.org.uk/competence-details/html/3833/>
[Accessed 21 April 2021].
Documentation

Discussion on 20th April 2021, 11.20