When others seem to be uncooperative or difficult, it is often because they are using a different

communication style. One the keys to your success as a salesperson is your ability to identify and
adapt your communication to a different style.

As you deliver your solution to the customer be sure it adapts to their unique communication
style. Look for buying signals that let you know that the customer is interested in moving to close
the sale.

Below is information to help you understand the buying signals based on communication style that
the customer will share when they are interested in moving the relationship with the salesperson
to the next level.

As you encounter these buying signals, ask for the sale.