Branding provides several key values for companies including facilitating quick purchasing decisions for customers by establishing product differentiation and loyalty. Strong brands also protect companies from competition and lower marketing costs by creating company assets that can increase market value. Brands are further categorized as functional, focusing on product attributes, image-oriented, relating to consumer perceptions, or experience-based.
Branding provides several key values for companies including facilitating quick purchasing decisions for customers by establishing product differentiation and loyalty. Strong brands also protect companies from competition and lower marketing costs by creating company assets that can increase market value. Brands are further categorized as functional, focusing on product attributes, image-oriented, relating to consumer perceptions, or experience-based.
Branding provides several key values for companies including facilitating quick purchasing decisions for customers by establishing product differentiation and loyalty. Strong brands also protect companies from competition and lower marketing costs by creating company assets that can increase market value. Brands are further categorized as functional, focusing on product attributes, image-oriented, relating to consumer perceptions, or experience-based.