Inside Writing Level 1: Unit 3 Test

Name: ___________________________________________________ Date: _____________

Part 1

Vocabulary

Read each sentence and circle the best answer.

1. One ________ of marketing is the use of color in stores and advertisements.

A) summary
B) method
C) contact
D) awareness

2. The color red ________ a sense of energy and urgency.

A) communicates
B) summarizes
C) contacts
D) trends

3. In many cultures, the color pink is ________ to products designed for women and girls.
A) legal
B) aware
C) summary
D) specific

4. A recent ________ is the use of green to suggest natural, organic products.

A) trend
B) contact
C) communicate
D) summary

5. If a product doesn’t work properly, you should ________ the manufacturer.

A) summarize
B) trend
C) contact
D) communicate

6. It isn’t ________ to advertise unhealthy products to children. Companies can get in a lot
of trouble.
A) aware
B) trendy
C) legal
D) specific

Page 1 ©Oxford University Press. Permission granted to reproduce for classroom use.
Use five of the words below to complete the sentences.

aware communicate contact legal

method specific summarized trendy

7. Many shoppers aren’t ________ of the use of color to influence their buying choices.

8. Corporations use the color blue to ________ that they are productive and trustworthy.

9. Fashion designers use ________ colors in their new clothing collections.

10. Summer fashions often include ________ colors such as white, yellow, and orange.

11. The article could be ________ as follows: Don’t underestimate the power of color!

Grammar

Decide if the underlined word is a gerund. Circle the correct answer.

12. Marketing products specifically to teenagers is an increasing trend.

A) Gerund
B) Not a gerund

13. The advertising company started using brighter colors in magazine ads.
A) Gerund
B) Not a gerund

14. Some ads focus on making consumers aware of an exciting new product.
A) Gerund
B) Not a gerund

15. Surveys are showing that people enjoy shopping in colorful department stores.
A) Gerund
B) Not a gerund

Page 2 ©Oxford University Press. Permission granted to reproduce for classroom use.
Part 2

Writing Skills

Read the following article and summary and then answer the questions.

Don’t Forget White!

By Veronica Buckley

People often don’t think of white as a color. White is sometimes considered the absence
of color. However, white is the blending of all colors. If you look closely at white in nature, you
will notice that few things are completely white. Think of gray-tinged clouds and blue-tinged
snow.
In many cultures, white suggests purity and innocence. In other cultures, it represents
mourning and death. Medical facilities use white to suggest cleanliness.
White products are often the most popular. For example, one in four consumers bought a
white car in 2013. In advertising, white space used to mean wasted space. However, some
companies now use white space to great effect. Research shows that the use of white in
advertisements and product packaging creates an attractively simple aesthetic. It also helps the
consumer to focus on the product itself.

Lee’s Summary:
In her article, “Don’t Forget White!”, Veronica Buckley reminds us that white is a color, too.
Then she explains the meaning of white in different cultures. Finally, she discusses the effective
use of white space in advertising and packaging.

16. A main idea in the article is that …

A) white is not an interesting color.
B) white can be used effectively in advertising.
C) white space is wasted space.
D) white cars sell well.

17. A supporting detail in the article is that …

A) one in four consumers bought a white car.
B) people often don’t think of white as a color.
C) white is a popular color in all cultures.
D) consumers don’t like white products.

18. Essential information in the article is that …

A) people prefer white cars.
B) white can mean purity and innocence.
C) white can represent mourning.

Page 3 ©Oxford University Press. Permission granted to reproduce for classroom use.
 D) white can be an effective color in advertising and packaging.

Decide if each statement is True or False according to the information in the writing model.

19. Lee’s summary includes the main idea in each paragraph of the article.
A) True
B) False

20. Lee’s summary includes at least one supporting detail.

A) True
B) False

Part 3

Writing Assignment

Read the following article and then write a summary. As you read, think about the main
message and the most important information in the article. Begin your summary by giving the
name of the article and the author. Then use your own words to retell the main ideas. What are
the most important points the author is trying to make?
Remember, the main idea of a paragraph may be summarized in one or two sentences.
You don’t need to include minor (less important) details in your summary.

Job Hunting: Some Colorful Tips

Lawrence Cho

Tempted to wear that orange and purple shirt to your next job interview? Think again.
Research shows that employers choose job applicants who wear conservative colors. A recent
survey indicates that the most favored colors are blue and black. Color psychologists believe that
black communicates leadership qualities. Blue suggests someone will be a good team player.
Gray clothing suggests that an individual is logical and analytical. Brown means dependable.
White suggests truth and organization.
However, artistic organizations might take a different approach. These employers believe
that green, yellow, purple, and orange clothing communicate that an applicant is creative and
individualistic. Red, of course, means power and energy.
So for your next job interview, remember that you are marketing yourself. Be aware that
color is part of the package. You want to be remembered for your skills, not your colorful
clothes. Leave the trendy clothes in your closet. After you get the job, you may be able to expand
your color choices. At the interview, it’s better to be safe than sorry. Happy job hunting!

Page 4 ©Oxford University Press. Permission granted to reproduce for classroom use.