6. Keep the design of your trade show booth simple but attractive.

Your trade show booth design does not have to be flashy or technical as long as it
fits your brand and the message you want to communicate.

You don’t necessarily have to spend tens of thousands of dollars on your tradeshow
booth (although you easily can!). Sometimes you can look just as sharp and
professional with a simple, well-designed pop-up banner and some good promotional
materials, costing you just a few hundred dollars.

Consider your long term trade show activity before investing big bucks in a trade
show booth. If you’re only going to go to one or two shows a year, you may not want
to spend $20-30K on a booth with all the bells and whistles, unless those one or
two shows deliver big sales for you. Remember your ROI and make decisions
accordingly.

Also, keep your messaging simple and straightforward. Attendees are being inundated
with messages while they walk through the exhibit hall, so you need to be precise
and targeted in how you present your company.

Don’t clutter up your banner or booth design with too many words, images or logos,
and make sure all of it can be easily seen, and read, from the aisle. They should
get a sense of who you are and what you do as they walk by. You can fill them in on
all the exciting details once you have their attention.