Republic of the Philippines

Laguna State Polytechnic University

Province of Laguna

College of Business Administration and Accountancy

Name: Sanchez, Nadeen L.

Section & Year: 4BSOA4
Subject: OFAD 6 – Event Management
Instructor: Ms. Ismaela Bawica
Engaging Activities Synchronous – Module 3

1. State the importance of stand design.

You must ensure that the exhibition stand design you create stands out and attracts people. Create an
intriguing stand that allows you to make contacts both within and outside of your industry. Your design will also
aid you in attracting prospective customers. Furthermore, such opportunities provide a one-stop shop for
interacting directly with people and leaving a lasting impression. The design of your stand will also aid in making
the right first impression. Other reasons why your exhibition stand design is important are as follows:

 Make an Impact – People should be talking about your exhibition. It must be designed in such a way that
it cannot be overlooked. People should want to learn more about your product simply by looking at your
booth, and this will only happen if your booth is noticeable. However, the design should not only be
extravagant; it should also give a hint about your business. In many ways, the design should explain to
passers-by what your business is all about. As a result, the design of the exhibition stands.
 Make Use of Available Space – The first thing you should do is reserve floor space. Once you've reserved
the space, you must ensure that your stand is designed to make the best use of the available space. You
can hire professionals to design your exhibition space so that it looks nice while making full use of the
available floor space.
 Keep your Visitors Interested – The thing about exhibitions and trade sales is that there are many
different businesses vying for the attention of the visitors. This can lead to information overload, and
visitors are likely to forget about a particular business as soon as they leave. As a result, it is critical to
make your stand appealing to your visitors. You should have some giveaways available for your customers
to take home. Something they'll remember you by long after they've passed by your booth.
 Generating Leads – Given that the right design can help you attract potential customers, it should come
as no surprise that it can also help you generate hot leads and increase your overall sales. People will talk
about your booth if it stands out. Making the right impression will yield a significant return on investment
(ROI).
2. What is exhibition stand design?
An exhibition stand is simply a well-designed structure used by brands to showcase their products and
services at exhibitions. It is a platform where sales professionals can provide detailed information about their
products and services to their customers. These exhibition booths are designed so that brands can communicate
and demonstrate their products and services in the most convenient way possible, resulting in more footballs and
sales.
3. What is mean by other venues?
Exhibitions and shows can be held in a variety of settings. Exhibitions began with circuses and fairs, which
were known as "goose - fairs" back then. Ships and trains have also served as mobile exhibition halls. Even a
Jumbo jet aircraft has been outfitted as an exhibition setting, which is especially appropriate if the product has
nothing to do with aircraft. Any vehicle with enough space and novelty value has the potential to be a traveling
exhibition venue. In such cases, staff accommodations may be required, but this is not a problem on a train or
ship. All of these venues have high visibility, which is part of the requirement. The decision to incur the expense
of these operations is heavily influenced by the product to be displayed. In all cases, adequate parking for staff
and visitors must be provided, as well as nearby toilets and catering facilities. Such facilities can be found in
leisure centers, shopping arcades, sports clubs, and racetracks, and they are sometimes used as a showcase.
4. What is “goose-fair”?
Goose Fair, also known as Nottingham's Goose Fair, is a traveling fair that dates back over 700 years.
Originally, the fair marked the sale of geese to locals and was held in Old Market Square. The fair has grown and
developed in tandem with the city.
5. How does stand design contributes to the success of an exhibition project?
It aids in the generation of more business leads. The investment in developing a great exhibition stand
design provides you with the best opportunities to secure and attract more business leads, thereby expanding your
business relationships. It demonstrates your extra efforts and hard work in order to win over customers.
Reference:
Caldwell, C. (2022, July 6). Importance of Having a Good Exhibition Stand Design. Camden Maine Sailing.
https://camdenmainesailing.com/why-is-design-important-for-exhibition-stands/

Citylifeadmin. (2019, August 21). What even is the Goose Fair? Citylife UK. https://citylife-uk.com/what-even-
is-the-goose-fair/

Expo Staff. (n.d.). Exhibition Stand Builders. Expo Exhibition Stands. Retrieved November 13, 2022, from
https://www.expoexhibitionstands.com/exhibition-stand-
builders/#:~:text=What%20is%20an%20exhibition%20stand,showcase%20their%20products%20and%
20services.
Innovation Dynamics Staff. (2021, September 8). How does the right Exhibition Stand Design help in making
your event successful? | Innovation Dynamics. Innovation Dynamics | Innovation Speaks Louder Than
Tradition. https://www.innovationdynamics.org/how-does-the-right-exhibition-stand-design-help-in-
making-your-event-successful/