Marketing Mix 7 P's on Primark

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Table of Contents
Introduction......................................................................................................................................3

Marketing Mix on Primark (7 P’s)..................................................................................................4

Product:........................................................................................................................................4

Price:............................................................................................................................................5

Place:............................................................................................................................................5

Promotion:...................................................................................................................................5

People:.........................................................................................................................................6

Process:........................................................................................................................................6

Physical evidence:.......................................................................................................................6

References:......................................................................................................................................6

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Introduction
The Irish fashion retailer store Primark is headquartered in Dublin, Ireland. This is the first store
that was opened under the name of Penneys in June 1969. Primark is a fast-fashion growing and
one of the famed clothing brands in the UK. Primark’s main goal is to gather the vast traffic of
consumers by offering exclusive and trendy products with reliable service. The marketing mix’s
detailed analysis of Primark will examine and elaborate on the company’s marketing, business
and growth strategies.

Figure 01: Primark Store

(Source: primark.com, 2022)

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Marketing Mix on Primark (7 P’s)
Marketing mix observes the 7P's come with the products, prices, physical evidence, place,
promotion, process and people. These are the tactics that help to satisfy the consumer's needs and
desires. With the help of this planned approach, Primark will focus on its products, services, and
understand how they are positioned in the market. It will help them to identify the challenges and
their solutions.

Figure 02: Marketing Mix (7 P’s)

(Source: researchgate.net, 2022)

Product:
Products are the heart of the business, and Primark exactly knows that. They have different
categories of products for children’s, men’s, women’s, baby, beauty and home. Every line of

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their products comes with an extensive range as they contain many items. Primark frequently
adds new and trendy items to its product range, so consumers are always excited to know about
the item launching. Their product quality, arrivals of different items, deals on products, and wide
offerings are always liked by consumers in different aspects.

Price:
Primark uses the best and most communal strategy to provide its products at an affordable range
for the price factor. They target customers and engross them with the latest, trendy products
without paying more. They provide the best deals on a clothing line to attract customers. Primark
often come with deals and offers on beauty line range, where they got a great response from
females, and the same goes for a clothing line.

Place:
Primark expanded its business into 12 nations, and in total, they have over 370 active stores and
similar outlets in other nations as well. In Birmingham, UK, they have one of the biggest stores.
Primark also set up their outlets to generate customers in Francs and Spain. As customers are
now interested in online shopping because of unexpected events such as COVID-19, Primark
should consider launching its online platform as they don’t have any online store.

Promotion:
Promotion helps to promote the products in different ways and attract customers. Primark mainly
uses the strategy which is based on mouth marketing. They use social media platforms and TV
advertisements for better reach. Nowadays, most people use social media like Twitter, Facebook,
and Instagram, which is advantageous. For Youtube, they can do a short video ad strategy to gain
traffic from customers. It will also make their business more consistent and generate good
revenue. With these marketing strategies, they get thousands of views and likes within a minute.

Figure 02: Instagram platform of Primark

(Source: Instagram, 2022)

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People:
More than 65000 people are employed in Primark, and they are being paid in the same method as
their competitors, such as H&M. They mainly target toddlers, teenagers, and adults. Between the
age of 15 to 29 years, these age groups are mainly interested in the latest fashion trends and try to
buy trendy clothes in an affordable range. The staff of Primark are well educated and always
polite to their consumers. The customer care line is always available for calls and help.

Process:
As Primark has different clothing and product lines, its activities are also differentiated. They
have a sturdy distribution channel, so they ensure consumers get timely delivery. The procedures
include the top-level management, experiences of staff and consumers, and training of new staff.
All these things are improved as time goes by. The manufacturing and production are also
carried out in Europe and USA’s outlets.

Physical evidence:
This is the last element of the marketing mix for Primark. The total stores of Primark are
massive. These stores are the best physical evidence of Primark as they work on a multiple
category. They also have a great website which is the best showcase factor for people when they
explore the store.

References:
primark. (2022). Available at: https://www.primark.com/en-gb. Last accessed on May 2022.

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researchgate. (2022). Available at: https://www.bing.com/images/search?view=detailV2&ccid=
%2fu2B14Qt&id=BAD73B2E7167150C9F8AA0E36D19D4D6D460A94A&thid=OIP._u2B14
Qt6TFemWBZ7gPBQwHaHV&mediaurl=https%3a%2f%2fwww.researchgate.net%2fprofile
%2fHanh_Nguyen180%2fpublication%2f327884575%2ffigure%2ffig2%2fAS
%3a675051863015425%401537956314172%2f7Ps-Marketing-Mix-professionalacademycom-
2017.png&exph=793&expw=800&q=researchgate+7ps+marketing&simid=6080332719771499
52&FORM=IRPRST&ck=A2B0F27DDE6D031B6F58480797BAF2D8&selectedIndex=0. Last
accessed on May 2022.

instagram. (2022). Available at: https://www.instagram.com/primark/. Last accessed on May

2022.