Marketing plan

Presentation
-Introduction Overview
-UAE Market Analysis

-Market Overview

-3D Printing Market

Analysis

-Competitors

-SWOT

-Goals
 About us

MAPTEC is a leading Additive Manufacturing, 3D printing, and reverse engineering

solution provider in the Middle East region. Started in 2006 in Dubai, United Arab
Emirates, with highly skilled engineers to deliver best value of solutions. In 2013 we
expanded our operation by opening a branch office in Riyadh, Saudi Arabia to extend
its sales and support network.

As of Today, we are proud to have a network of dedicated partners across middle east
.region that focus on AM & 3D printing solutions for different verticals
 UAE
Market Analysis

Economic consumer Political

 Economic Analysis

-After a subdued economic performance in recent years, partly due to cuts in 
oil output as part of OPEC agreements, continued corporate restructuring, 
reduced government investment and declining real estate prices, economic 
activity is expected to pick up in the United Arab Emirates in 2020.
-The United Arab Emirates announced that the country's GDP for the year 2021
achieved positive growth rates of 3.8%, exceeding the growth rate of
international organizations, and the growth achieved for the year 2019 in
various key sectors of the economy.
Non-oil GDP at constant prices achieved a growth of more than 5.31% during
2021, while the contribution of the oil sector to GDP (at constant prices)
decreased for the third consecutive year, reflecting the success of the UAE's
policy of economic diversification and reducing dependence on oil.
-
The GDP data showed the level of economic diversification and the relative importance of non-oil economic
activities, as non-oil sectors contributed mainly to GDP growth, and the contribution of extractive industries
(including oil and gas) to GDP at constant prices decreased from 29.1% in 2019 to 27.7% in 2021, which is in line
with the UAE's economic policies to reduce dependence on the oil economy, consolidate an economy based
on knowledge and innovation, and promote national non-oil industries.
The fourth quarter of 2021 also played a major role in the increase in the annual GDP growth rate compared to
the same period in 2020, as the GDP growth rate in the fourth quarter reached 8.3%, and the non-oil product
growth rate by 6.2% compared to its counterpart from the same period in 2020, while the GDP for the year
2021 at current prices achieved a growth of 13.5%, which is one of the leading growth rates at the regional and
global levels.

The activation of innovative economic initiatives related to non-oil sectors and activities contributed
positively to enhancing the growth of the country's GDP for the year 2021, which reached at constant prices
AED 1,492,639 (one trillion, 492 billion and 639 million dirhams), while the non-oil GDP at constant prices
reached AED 1,079,774 (one trillion, 79 billion and 774 million dirhams), achieving positive growth in all vital
sectors, as the value added of wholesale and retail trade in GDP at constant prices grew by 14.1% compared to
2020. By 8.1% over 2019, exceeding pre-pandemic figures,
The manufacturing sector also achieved a significant growth of 7.5% compared to 2020 and by 10.1%
compared to 2019, which proves the success of the strategic plans adopted by the UAE government to
develop the industrial sector and stimulate the national industry.
Real estate activities also contributed to supporting the national economy, as they achieved in 2021 a
growth of 5.7% at constant prices compared to 2020 and by 8.6% compared to 2019, confirming the sector's
recovery and exceeding pre-pandemic growth figures, and financial and insurance activities joined the list
of steady growth, achieving a growth of 3.7% in 2021.
The accommodation and food services activity achieved the largest share of the growth rates in the GDP at
constant prices, as its growth rate in 2021 reached 21.2%, thus achieving the highest growth rate witnessed
by this tourism-related sector in one year, and the health and social services activity in 2021 achieved a
growth rate of more than 13.8% over 2020, and 25.2% over 2019, also announcing the largest growth rates
reached by this vital sector.
 Political Analysis
-Current Political Leaders:
President: KHALIFA bin Zayid Al-Nuhayyan (since November 2004)
Prime Minister: MUHAMMAD BIN RASHID Al-Maktum (since January
2006)  Next Election DatesPresidential: n/a
Federal National Council (FNC): October 2023

-Current Political Context:

The UAE has a stable political situation. However, the country continues to be at the centre of the  diplomatic row

between several Arab states and Qatar that broke out in June 2017. The UAE cut all diplomatic ties and accused

Qatar of intercepting two of its civilian aircrafts with air force jets. In the  meantime, Qatar accused the UAE of

violating its airspace with a military plane and filed two complaints to  the UN on the subject matter. Nevertheless,
the Emirati authorities eased a ban on the shipping of goods  between the UAE and Qatar in February 2019, despite
ongoing disputes both at the UN and the WTO. Since  then, several developments indicate a gradual move towards
the normalisation of relations.
-Main Political Parties:
There are no political parties in the UAE.
-Type of State :
Federation uniting seven emirates: Abu Dhabi, Ajman, Dubai, Fujairah, Ras al-Khaimah, Sharjah and Umm
al-  Qaiwain.

-Executive Power:
Each Emirate is governed by an Emir and has its own administration. Every Emir manages his Emirate's resources
autonomously.
The Federal Supreme Council, composed of the 7 emirate rulers, is the highest authority of the UAE  and holds
legislative and executive powers.
The Emir of Abu Dhabi,the biggest oil producing Emirate,was elected  President of the UAE in 2004, succeeding
his father .TheEmir of Dubai has been nominated Vice-President and  Prime Minister.

-Legislative Power:
There is only one Chamber:
the Federal National Council. It consists of 40 members of which 20 are appointed by  the rulers of the seven
Emirates,and
20 are indirectly elected, whereby each Emirate has a number of  representatives equivalent to its
demographic weight.Their mandateis for four years. This council has only  consultative functions
 Consumer Profile
The increase in the UAE population can be attributed mostly to the high demand of labour in the two main cities of Abu Dhabi and

Dubai.  Ongoing construction has attracted workers from around the world. The United Arab Emirates’ population will continue to grow
exponentially as the country continues to develop its infrastructure. The total population has doubled from 3.7 million in 2005 to 8.4 

million in 2010, out of which an estimated 88% were foreign citizens.

In 2017, the total population was 9.4 million people - of which only 30% were women. As the population of the UAE continues to grow, 

demand for services such as healthcare and education will increase. The majority of Emiratis fall under the 15-64 age range, with men

aged  30 to 49 being the most prominent, making them the largest group to contribute to the workforce. Despite the significant
increase in the  UAE population, household structure remains the same. Couples with children are by far the largest group, accounting

for half of all  households. They are followed by temporary workers (25% of households) and couples without children (13%).

The last category is expected to grow significantly by 2020, which should be reflected with increasing purchase money, presenting 

opportunities for higher quality products. Over the past few years, education has become the top priority in the UAE.This prioritisation
is  reflected in the UAE’s current strategic education plan for 2017–2021, which seeks to raise the upper-secondary graduation
rate to 98  percent (from an already high rate of 96.7 percent in 2016). Ambitiously, the government also seeks to improve the UAE’s

ranking in the  Organisation for Economic Co-operation and Development (OECD) Programme for International Student Assessment

(PISA) study, to score  among the top 20 countries. A large numberof foreign residents work in construction - which pays lower wages -
while a big part of  Emirati, citizens work in the public sector. The sector with the highest number of employees in the country is
the extraction industry,  which employs 31% of the workforce in the UAE.
 Purchasing Power
-GDP per capita has been fluctuating for decades in the UAE. According to the latest available data by the

World Bank,  GDP

per capita increased from USD 38,517 PPP in 2016 to USD 40,698 PPP in 2017. Salaries differ among the seven 
federal emirates, but the average salary in the biggest emirates - Dubai and Abu Dhabi - is around USD 33,400,
while  disposable personal income is USD 13,500.

-The wealth gap between rich and poor in the UAE is one of the worst in the world, largely due to the amount
of  welfare and protection afforded to native Emiratis and the amount of neglect of migrant workers. Even

though the  UAE ranks second in the Middle East for wage equality for similar work, the Emirates ranked
120th out of 144  countries overall in the 2017 World Economic Forum's Global Gender Gap Report. The
country has been working  towards gender wage equality, and in 2018 a law ensuring women are paid an

equal wage to their male colleagues  was approved.

-Immigrants from South Asia, Egypt and Morocco mostly populate the UAE, with expatriates making up 88%

of the  population. However, this group also makes up the majority of the population living below the poverty
line, which is  defined by those who earn less than USD 20 a day. Emiratis have the highest standards of living
in the country, while  immigrants have the lowest.
 Consumer Recourse to Credit
-According to a survey carried out in 2017, nearly half of the residents of the UAE
were in debt, and  12.8% of people were actively looking for a loan. The most
common large purchase that people in the  UAE are borrowing for is the
acquisition of a house, followed by starting a business, going on holiday,  and
having a wedding.

-In 2018, the central bank lifted its benchmark interest to 2.50%. While Islamic
banks do not compound  the profit rates, conventional banks
makes in the UAE do charge compounded interest. For many  people in the UAE,
cash is dying.

-Consumers are increasingly living in a cashless world and abandoning bills and
coins in favour of debit  and credit cards. In 2018, almost half of all purchases made
in the country were paid using cards, which  is more than all the other payment
types combined.
 Population in Figures
Total Population: 9,991,083

Urban Population: 86.5%

Rural Population: 13.5%

Density of Population: 136 Inhab./km² 

Men (in %) : 69.0%

Women (in %): 31.0

%Natural increase: 1.50%

Medium Age: 30.0

Ethnic Origins:16.5% Emirati; - 58.5% South Asian (Bangladeshi, Pakistani, Sri Lankan,  Indian) - 16.5% other Asians
(Filipinos, Iranians) -8.5% Western expatriates
UAE 3d Printing Market

UAE
Market Overview
the Middle East 3D printing materials market is anticipated to expand at
a CAGR of 16.7% during the forecast period. In addition, the Middle East
3D printing materials market volume is expected to register a CAGR of
11.2% during the forecast period.
Growth of the Middle East 3D printing materials market is mainly driven by low cost
production output along with emergence of new supply chain and retail
opportunities in the region. For instance, many e-Retailers are selling 3D printed
products online owing to increased demand.
These e-Retailers have minimized supply chain gap between 3D printed product
manufacturers and end-users, which is expected to boost overall sales of 3D printing
materials. Moreover, setting up of various 3D printing manufacturing units, along
with emergence of many 3D printing technology-based start-ups in the region, is
expected to bolster overall growth of the industrial manufacturing sector in the
Middle East regions.
Transition from conventional printing techniques to 3D printing can help
manufacturers cut down overall operational costs by almost 50%.
 Also, increasing demand for cost-effective replacement organs in the
healthcare sector has led to increasing adoption of 3D printing
technology in healthcare applications. In terms of value, the healthcare
industry in GCC is expected to expand at a CAGR of 13.4% during the
forecast period.
This is expected to create significant demand for 3D printing technology
in the region. Though Middle East 3D printing materials market is
expected to witness impressive growth in the region, high cost of 3D
printing materials is a major cause for concern for overall growth in
.demand for the 3D printing materials in the region

Middle East 3D Printing Materials Market Overview

 Key Target Audience

3D Printer
Industry
Manufacturers
Associations
3D Printing Material
Government
Provider
Associations
3D Printing Service
Government
Provider
Agencies
3D Printing Software
Private Equity and
Provider
Venture Capitalist
Third-Party 3D
Firms
Printing Services

-The UAE facility management market has been segmented into the following

categories in addition to the industry trends which have also been detailed below:

Market, By Componen Market, By Region:

:
Services -Dubai
3D Printers
Materials -AbuDhabi

Software
-Sharjah

-Other Emirates
-The UAE facility management market has been segmented into the following

categories in addition to the industry trends which have also been detailed below:

Market, By Application: Market, By End

User:
Prototyping Medical Device
Manufacturing &Healthcare
Tooling Machinery & OEMs
Consumer Goods
Aerospace
Automotive
Others
-The UAE facility management market has been segmented into the following

categories in addition to the industry trends which have also been detailed below:

Market, By 3D Printing Market, By

Technology;
Material:
Fused Deposition
Modeling{FDM} Polymer
Stereolithography Metal
Selective Laser Sintering {SLS} Ceramic
Selective laser melting/Direct
Others
metal laser melting
{SLM/DMLM}
Polyjet
Electron beam melting
-The UAE facility management market has been segmented into the following

categories in addition to the industry trends which have also been detailed below:

Global Players: Regional Players:

3D Systems Corporation
SLM Solutions Generation 3D
Stratasys Ltd. Proto21
Materialise NV 3D Vinci Creations
EOS GmbH Jumbo 3D
Manufacturing
Xplorer 3D
3D Printing Market
Analysis
-The global 3D printing market was valued at $13.84 billion in 2021 and
is predicted to grow rapidly, at a CAGR of 20.8% from 2022 to 2030 to
reach a value of $76.17 billion. In 2021, roughly 2.2 million units of 3D
printers were shipped, this will reach 21.5 million units by 2030.
Research and development in sectors such as healthcare and
aerospace will fuel market growth over the next decade.
Currently, North America holds the largest share of the global market in
terms of revenue (30%), which is attributed to the extensive adoption of
3D printing in this region. Additionally, the US and Canada have been
some of the most important early adopters of the technology. The
second largest regional market is Europe.
Asia Pacific, however, is expecting the highest CAGR over the next
decade, which is attributed to the rapid adoption of 3D printing in the
region, particularly in manufacturing. Additionally, Asia Pacific is
emerging as a hub of manufacturing for healthcare and automotive.
Current industry key players include Stratasys, Ltd., Materialis,
EnvisionTec, Inc., 3D Systems, Inc., GE Additive, Autodesk Inc., Made In
Space, Canon Inc., and Voxeljet AG
Middle East 3D Printing information:

The Middle East 3D printing materials market is predicted to grow at 16.7% CAGR through 2032.

UAE Middle East 3D printing materials market holds the highest revenue potential.

The Middle East 3D printing materials market is expected to surpass US$ 7.91 Bn by 2032.

The Middle East 3D printing materials market size is anticipated to be over US$ 1.69 Bn in 2022.
 ONLINE ANALYSIS IN UAE

-Digital advertising fails to take off despite Emiratis being one of the most
digitally connected in the region. Internet penetration is over 90% while
smartphone penetration is at 99%. Nonetheless, digital advertising spending is
not fully regulated and not included in the total advertising expenditure.

-This form of advertising is expected to grow in 2023 as advertisers now move

towards more sophisticated categories such as programmatic advertising,
mobile, native and content.
 Social media Analysis In UAE

-United Arab Emirates has the highest social media penetration rate in the world (99% - Hootsuite 2017).

Emirati users are also among the most active on social media and spend on average 3 hours and 24

minutes per day on social media platforms, and 7 hours and 55 minutes online.

-Facebook and YouTube are the most popular social media networks in the UAE, with about 8.7 million

users each. These two are followed by WhatsApp (7.2 million users) and Instagram (5.7 million).

-According to the UAE Social Media Survey and MidEast Media Survey, the ranking is different when

considering only local Emiratis. In that case, WhatsApp is the most popular network, used by 96% of

Emiratis (1.7 million people), followed by Instagram (78% or 1.4 million), Facebook (70% or 1.2 million) and

Snapchat (62% or 1.1 million).

-Social media is mainly used for entertainment purposes (nearly 70% of users), while only half of users

access social media to get and share news. Twitter is the top social media platform for news, while

YouTube is the main platform for entertainment, according to MidEast Media Survey.
COMPETITORS
 About flashforge Co.

Solution Professional Consumer Material

Software
 DIGITAL ANALYSIS

10,300 k 126,000 K 8,500 K 2,600 K 9,000 K

COMPETITORS
 About proto21 Co.

3D Design 3D Scanning 3D Printing Product

Development

Low-volume Production Paint and Finishing

 DIGITAL ANALYSIS

1,600 K 7,900 K 4,400 K 280

COMPETITORS
DIGITAL ANALYSIS

990 2,670 K 4,000 K

MAPTEC TAYEB CO.
 DIGITAL ANALYSIS

200 1,060 600

SWOT ANALYSIS

STRENGTH WEAKNESSES OPPORTUNITIES THREATS

-Labor-intensive
-An ever-growing industry . High competition
-Experience -
Lack of good
-An enthusiastic company
Coverage Partnerships with big brands
planning
with astrong, leaders.
State support for industry Customer
-A well designed to Social Retention
compete The expansion of the 3D printing Lack of expert staff
media market in different fields y
-The entrance of a
Dedicated employees
serious competitor.
 AFTER  3  MONTHS
the service will fully distributed in 
all UAE and we will create our

Maptec Goals own  brand identity and image

AFTER  6  MONTHS
we will expand at other Gulf 
countries as KSA & Bahrain

AFTER  9  MONTHES
The service will expand at
Qatar,  Kuwait, & Oman

AFTER  1  YEAR
we will have most of
marketing  share of UAE 3d
printing market
 STP 
Consumers in The UAE are themost diverse across the Gulf countries, as only 19% of the populationis Emirate and
most of the  population consists of immigrants - mainly from SouthAsia, Iran, East Asia and the West.

-Consumers in the UAE tend to be big spenders and loyal to their favourite brands. According to McKinsey, 34% of
consumers buy their favourite brands no matter the cost. That also means consumers have high expectations that can be
hard to meet.

-They expect excellent customer experience and personalised service and Emiratis spending around 30% of their monthly
salaries on luxury goods. Abu Dhabi and Dubai have most of the population of UAE. According to the UN department of
economic and social affairs that 70% of the population are men while 30% only of population are women Additionally,
eventhough around 30% of the population is female, women influence 80% of all purchases in Dubai alone.

-According to the ministry of economic annual report that the number of the households at UAE are 0.7 million at 2017,
while the average size of each household is 4.9 person at each household, additionally Emiratis people pay about 1.4% of
their total income at activities of human health and social activities.
 Segmentation

B2B
-The most common approach to segmentation in B2B markets is
feature based. Here the target market is usually divided into groups
based on firmographicssuch as:

-Company size (either in terms of turnover or number of employees) -

Company location (country and/or region) 

Feature based segmentation may also segment the market according

to the nature of the relationship.
 B2B
First the size of the target companies or organisations are a middle and large companies

Above 30 employee

Urban areas at whole UAE

 B2B Relationship
It is divided into three categories

Partner : The consumer which have a long-term contract  or have ordered the service
more than 4 times per month this consumer expect an excellent tailored
service

Deal seeker : The consumer who have a short-term contract or ordered only depending
on their organisational need for the services

Commodity buyer :Need a high range of services with a low price

 Key To Success
The keys to success are :

Professionalism

Trustworthiness

Quality work

Well-chosen and trained employees

 Niche Market

Marketin ONE OF YOUR MOST IMPORTANT

g BUSINESS CONSIDERATIONS – PERIOD – IS

SPECIALIZATION AND NICHE TARGETING.
OUR RESEARCH HAS REPEATEDLY SHOWN

strategy THAT THE FASTEST GROWING FIRMS TEND

TO BE SPECIALISTS IN A CAREFULLY

TARGETED NICHE.

ALL YOU NEED

THIS SHOULD BE AN AREA OF THE

INDUSTRY THAT YOU
UNDERSTAND THOROUGHLY, A SPACE IN
WHICH YOU CAN BECOME AN
INDISPUTABLE EXPERT AND LEADER
 The way

There are two ways in which marketers conduct promotional activities. They either advertise

the product for the market as a whole or they create a focused communication for a specific

customer group. Today, these marketing strategies fall into two distinct categories :

1-Above the Line (ATL) 

2-Below the Line (BTL) activities.

With consumption trends shifting constantly, marketers needed to find ways to address these
changing demands. Through the Line (TTL) marketing activities help marketers use an

integrated approach to advertise products to both mass and focused markets simultaneously
 About maptec industry TAYEB CO.

jewellery & dental & defence &

EDUCATION
goldsmith Health care aerospace
& RESEARCH

automotive & architecture &

engineering construction
 About maptec
materials

plastic carbon fiber metal biocompatible

speciality
 About maptec products

3d printers 3d software

3d scanners biocompatible
 Promotion Plan

This plan is based on the fact that we will work over the whole year
to be a giant company in the 3d printers market in the Middle East.

So, we developed this plan to include four quarters annually, each

of which works to build the future of this company.
 SETTING MARKETING
Project
STRATEGY FOR MAPTEC.

Objectives CREATE DIGITAL

MARKETING PLAN TO
MAPTEC.

SETTING BRANDING
STRATEGY FOR MAPTEC.

FOCUSING ON THE
ACQUISITION AND
INCREASING THE SALE
 INCREASE BRAND AWARENESS

Digital
BUILD A COMMUNITY

Marketing
Goals GENERATE SALES &LEADS

BE MORE ACTIVE ON
SOCIAL MEDIA PLATFORMS
 Plan period

The launching point The beginning The growth Domination

 The launching point

The introduction stage advertising is good for producing high awareness,

and sales promotion is useful in promoting early trial.
 The beginning

The introduction stage advertising is good for producing high awareness,

and sales promotion is useful in promoting early trial.
 The growth

The growth stage advertising continue to be powerful

influences and gain sales
 Domination

The mature stage Buyers know Maptec, and advertising is

needed only to remind them of the services to continue using
it
 Quarter 1 ( 90 days )

Phase 1 :We will work on the Brand Awareness and will present the benefits of the produc

Phase 2 :We will work on leads. ( sales )

Phase 3 :Maturity
 Phase one

Digital Marketing campaign about MAPTEC .

Google Ads

Direct Selling

Build a good digital image and reputation

 Phase two

Digital Marketing campaign about Services and prices

Google Ads

Direct Selling

Video about reviews

 Phase three

Direct Selling Digital marketing campaign.

Google Ads

E-mail marketing

Use clients data we have collected (online and offline)for creating leads.
 Quarter 2 ( 90 days )

Phase 1 :We will work on the Brand Awareness and will present the benefits of the produc

Phase 2 :We will work on leads. ( sales )

Phase 3 :Maturity
 Phase one

Digital Marketing campaign about Maptec

Google Ads

Direct Selling

Rebranding
 Phase two

Digital Marketing campaign about Services and prices

Google Ads

Direct Selling

Video about reviews

 Phase three

Direct Selling Digital marketing campaign.

Google Ads

E-mail marketing

Use clients data we have collected (online and offline)for creating leads.
 Quarter 3 ( 90 days )

Phase 1 :We will work on the Brand Awareness and will present the benefits of the produc

Phase 2 :We will work on leads. ( sales )

Phase 3 :Maturity
 Phase one

Digital Marketing campaign about Maptec

Google Ads

Direct Selling
 Phase two

Digital Marketing campaign about Services and prices

Google Ads

Direct Selling

Video about reviews

 Phase three

Direct Selling Digital marketing campaign.

Google Ads

E-mail marketing

Sponsorship: Events
 Quarter 4 ( 90 days )

Phase 1 :We will work on the Brand Awareness and will present the benefits of the produc

Phase 2 :We will work on leads. ( sales )

Phase 3 :Maturity
 Phase one

Digital Marketing campaign about Maptec

Google Ads

Direct Selling

Digital Marketing campaign about Falak Tayeb success in other countries

 Phase two

Digital Marketing campaign about Services and prices

Google Ads

Direct Selling

Video about reviews

 Phase three

Direct Selling Digital marketing campaign.

Google Ads

E-mail marketing

Create an Application
 Ads Budget Plan
( Quarter 1 )

Phase 1: 1.000 AED 2.000 AED - 3,000AED

Phase 2: 500 AED 2.000 AED - 3,500 AED

Phase 3: 500 AED 1000 AED - 4.000AED

 Recommendation socia media
content
-10 posts per month

- 10 designs and photos per

month

- 10 content

- 8 hrs moderation per day

- 2 platform covered

- 3 GIF

- 1 video 30 sec ( montage )

Finally I'M EXCITED TO WORK WITH YOU.

Thank you!