Scribd Logo
Upload

Welcome to Scribd!

  • Bottom Up+Analysis+ +Dog+Food

    Uploaded by

    neeraj
    11 views3 pages
    This document estimates the size of the dog food market in Poland using a bottom-up analysis approach. It calculates the number of dogs in Poland based on sample data from friends, estimates the amount of dog food consumed annually based on the number of dogs and average consumption per dog, and assumes 30% of dogs' owners purchase dog food commercially. The document notes that some parameters need further confirmation against real data.

    Original Description:

    Management Consultant practice 101

    Copyright

    © © All Rights Reserved

    Available Formats

    XLSX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document estimates the size of the dog food market in Poland using a bottom-up analysis approach. It calculates the number of dogs in Poland based on sample data from friends, estimates the amount of dog food consumed annually based on the number of dogs and average consumption per dog, and assumes 30% of dogs' owners purchase dog food commercially. The document notes that some parameters need further confirmation against real data.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views3 pages

    Bottom Up+Analysis+ +Dog+Food

    Uploaded by

    neeraj
    This document estimates the size of the dog food market in Poland using a bottom-up analysis approach. It calculates the number of dogs in Poland based on sample data from friends, estimates the amount of dog food consumed annually based on the number of dogs and average consumption per dog, and assumes 30% of dogs' owners purchase dog food commercially. The document notes that some parameters need further confirmation against real data.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Examle of bottom up-analysis where we try to estimate the number of potential customers and the value of the market

    Dog food market

    Number of dogs in Poland


    Nmber of dogs in the sample (my friends)
    Number of housholds in the sample
    Number of households in Poland

    Dog food eaten every year in Poland


    Number of dogs in Poland
    Dog food needed for 1 doog during 1 year
    % of dogs whose owner buy dog food
    ntial customers and the value of the market
    parametrrs checked against real data
    asssumed parametrs - needs furher confirmation

    ['000 dogs] 4,524


    [dog] 20
    [household] 60
    [household] 13,572

    ['000 ton] 244


    ['000 dogs] 4,524
    [kg] 180
    [%] 30%
    gainst real data
    needs furher confirmation

    You might also like