LET US LEARN ABOUT THE TECHNIQUE

SCAMPER.

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 MEANING

SCAMPER is a creative
brainstorming technique for
generating ideas for new products
and service development.

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It is an acronym which stands for:

S - Substitute i.e. replacing a

process/concept with
something equivalent.
C - Combine i.e. combining
different existing processes.
A - Adapt or Adjust i.e. ways in
which the function can be
made more flexible.

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M - Modify i.e. change the
current form
P - Put to another use i.e.
multiple usages of the same
feature/product
E - Eliminate i.e. removal of
unwanted or redundant
processes/features
R - Reverse i.e. rearrange or
reuse the product for new
possibilities

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 EXAMPLES

Substitute: Introduction of cash

deposit Machines in Banks is a
substitute for cashiers depositing
Money in Banks. This saves the
Valuable Time of the Customer and
leads to Customer satisfaction.

Combine: ATM Machines are a

combination of various activities –
Cash Withdrawal, Cash Deposit,
Change of Mobile No., Request a
cheque book etc

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Adapt: Adapting to Digital Banking
– Using Computers in Public
sector banks like SBI, CANARA etc,
is a sign of adapting to new
Technologies.

Modify: Go Green Initiatives in

banks i.e. acceptance of Soft
copies of documents instead of
Hard Copies, have helped
reduction of paper works.

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Put To Another Use: Mobile /
Internet Banking is being used in
different ways - It works as a mini
bank for the customers, i.e., Fund
Transfers, FD A/c Opening, Bill
Payments, Investments &
Insurances, Other Services like
stop payment of cheques /
Blocking of Credit Card etc. ease
of the customers.

Eliminate: A/c Opening facility

through Tab has eliminated the
Paperwork processes at Banks.

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Reverse:
A customer approaching for a
Loan instead of Sales pitching
the case is a reverse order for
Loan Processing.
The same Customer is being
approached for various
products, i.e. A/c Openings,
Loans, Credit Cards, Insurance,
FDs etc.

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 INQUIRE NOW!

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Green Belt, Black Belt, and Master
Black Belt programs

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https://tinyurl.com/BSSinquire