Colgate Palmolive Mission Statement

The Colgate mission statement as mentioned on Colgate.com is “Sparking optimism

in everyone, every day.”
Colgate-Palmolive’s mission is “To become the best truly global consumer products
company.”

Each member of Colgate lives by this mission and ensures providing outstanding
products and customers service to its customers. The company is not only committed
to values like integrity and respect but also aims at improving the community and
environment. Let us understand the key components of Colgate mission statement.
Colgate Palmolive Vision Statement
Colgate-Palmolive Company is a caring, innovative growth company reimagining a healthier future for all
people, their pets and our planet.

Core values-
 Caring-They care about people: Their people, consumers,
shareholders and business partners. They are committed to act ethically,
with compassion, integrity, and honesty in all situations, to listen with
respect to others and to value differences.They are also committed to
protect the environment, to enhance the communities where they live and
work, and to be compliant with government laws and regulations.

 GLOBEL TEAMWORK- All Colgate people are part of

a global team, committed to working together across countries and throughout the
world. Only by sharing ideas, technologies and talents can we achieve and sustain
profitable growth.

 CONTINUOUS IMPROVEMENT- They are

committed to getting better every day in everything we do, as individuals
and as teams. By better understanding consumers’ and customers’
expectations and continuously working to innovate and improve products,
services, and processes, They will become the best
 THEIR POLICIES
They are working hard to reimagine a healthier future for all people, their pets and our planet. To
reinforce and guide the way we fulfill this purpose around the world, we’ve designed a set of
policies to clearly communicate our dedication to doing the right thing -from the way we work to
the people we serve, from the performance of our products to our

Anti-Bribery Policy
Our Anti-Bribery Commitment

Colgate's commitment to dealing legally and ethically applies worldwide. We comply

with all applicable anti-bribery laws, including but not limited to the U.S. Foreign Corrupt
Practices Act ("FCPA"), everywhere we do business, and we expect the same of the
third parties with whom we work. While the FCPA prohibits, among other things, bribery
of foreign government officials and entities, other anti-bribery laws, like the UK Bribery
Act, prohibit commercial bribery between private individuals and entities.

Colgate people and any third parties acting on our behalf or in connection with our
business are prohibited from giving or offering anything of value directly or indirectly to
any government official or entity, or to any private individual or entity, in order to
improperly obtain or retain any business advantage or to improperly affect any act or
decision.

This prohibition includes any facilitating, expediting or "grease" payments made to

government officials, either directly or indirectly, in order to expedite any official service
or function (for example, small payments made to an official to move Colgate's
application to the front of the line or to shorten the time frame in which services or other
actions are provided). Any official fees supported by government-issued receipts do not
qualify as improper payments.

Maintaining Accurate Books and Records

No payment by or on behalf of the Company shall be approved or made if any part of

the payment is to be used for an unlawful or improper purpose, or for any purpose other
than that described by valid documents supporting the payment. No false or misleading
entries should be made in any books or financial records of the Company for any
reason.

Any expenses that an employee or third party incurs on Colgate's behalf or in

connection with our business shall not be reimbursable unless they are lawful and
supported by detailed documentation including, for example, valid invoices or receipts.
Expenditures Related to Government Officials
No funds may be provided to or spent on behalf of a government official or entity,
directly or indirectly, without advance written approval from Colgate's Global Legal
Organization. This includes any payments, gifts, donations, charitable contributions,
sponsorships, entertainment, travel, meals, or other items of value. (For additional
information, please review the Global Policy on Expenditures Related to Government
Officials & Governments.) Advance approval is not required for official fees supported
by government-issued receipts (e.g., permit or license fees).

Please note that the term "government official" is widely defined and may include
individuals who are employed by any public or state-affiliated institution or organization
or who act in an official capacity in any way, whether full-time, part-time or unpaid.
Government officials can be found in every branch and level of government and public
life and may include anyone from low-level customs employees, to employees of state-
owned media outlets, to high-ranking lawmakers, as well as researchers, professors,
teachers, dentists, veterinarians, or other professionals and Key Thought Leaders. If
you are in doubt as to whether an individual could be considered a government official,
you should contact the Global Legal Organization.

Commercial Bribery

In addition to prohibiting bribery of government officials, Colgate also prohibits its employees
and third parties from engaging in bribery of private parties. You should not seek to improperly
influence the judgment or conduct of any party with whom you might be conducting Company
business by offering or providing any payments, gifts or other benefits, or by any other unlawful
inducement.

Our Expectations

Colgate's reputation depends on the conduct of our employees as well as the conduct of those
with whom we do business. It is our goal to ensure that Colgate People and the third parties with
whom we work reflect the same high ethical standards and demonstrate a commitment to
compliance with all applicable laws. We further expect our third parties to ensure that their
employees and subcontractors understand and comply with this Anti-Bribery Policy.

Failure to comply with this Anti-Bribery Policy or any applicable anti-bribery laws, including
but not limited to the FCPA, may result in civil or criminal penalties, as well as termination of
the employment or business relationship.
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Equal Opportunity Employer Info

Colgate-Palmolive Company is an equal opportunity employer. It is the policy and
practice of Colgate-Palmolive Company to comply with all applicable fair employment
practices and equal opportunity laws in every country where Colgate employees work,
and to provide employment opportunities, as well as administer all terms and conditions
of employment, to all qualified persons on an equal basis. Colgate-Palmolive Company
prohibits discrimination against any employee or applicant for employment based on
race, color, religion, sex, national origin, ethnicity, age, disability, veteran status, marital
status, sexual orientation, gender identity, or any other category protected by law.

Managing with Respect

"Managing with Respect" is the way Colgate-Palmolive people put the Company Values
into action.

It is creating an environment where people feel free to offer suggestions, contribute ideas and
make contributions to the organization.

"Managing with Respect" creates an environment where people genuinely care about each other
and work well together to reach their full potential.

The "Managing with Respect" principles are:

1. Communicate Effectively
2. Give and Seek Feedback
3. Value Unique Contributions
4. Promote Teamwork
5. Set the Example

Colgate HIV/AIDS Policy

Colgate-Palmolive is a caring, innovative growth company that’s reimagining a healthier future
for all. We remain committed to helping employees, their loved ones and those in our
communities combat HIV/AIDS. Colgate’s commitment to doing our part in the fight against
HIV/AIDS is based on our values and Colgate’s 2025 Sustainability & Social Impact Strategy’s
action to Encourage Holistic Wellbeing. 

Colgate operates in over 200 countries and adheres to the policies set forth in every place we do
business. This helps ensure a fair and respectful approach to the effective prevention and
treatment of HIV/AIDS and demonstrates our shared commitment to fight this epidemic.

Through programs around the world, we work to limit the impact of HIV/AIDS and maintain an
environment at Colgate that is conducive to openness and acceptance.
 FOUNDER BRIEF PROFILE
William Colgate (January 25, 1783 – March 25, 1857) was an English-American soap industrialist
who founded in 1806 what became the COLGATE PALMOLIVE COMPANY.

Early life
William Colgate was born in Hollingbourne, Kent, England, on January 25, 1783.[1][2] He was the son
of Robert Colgate and his wife Sarah (née Bowles). The family moved to a farm
near Shoreham when William was six years old.
Robert Colgate (1758–1826) was an 18th-century English farmer, politician and sympathiser with
the American War of Independence and French Revolution, whose republican ideals impelled him to
leave their farm in Shoreham, Kent, in March 1798 and emigrate to Baltimore, Maryland, in
the United States of America, after which the family settled on a farm in Harford County, Maryland.
Colgate formed a partnership with Ralph Maher to manufacture soap and candles, and William
helped the two men, but the partnership dissolved after two years. The family later settled
in Delaware County, New York.

Career
William Colgate went to New York City in 1804. He there obtained employment as an apprentice to a
soap-boiler. He closely watched the methods practiced by his employer, noting what seemed to him
to be mismanagement, and learned useful lessons for his own guidance. At the close of his
apprenticeship he was enabled, by correspondence with dealers in other cities, to establish himself
in the business with some assurance of success. In 1806 William established a starch, soap and
candle business in Manhattan, on Dutch Street.[4] In 1820, he started a starch factory across the
Hudson in Jersey City.[5] William followed his goal of prosperity through life, and became one of the
most prosperous men in the city of New York. This circumstance, together with his great wisdom in
counsel, and his readiness to aid in all useful and practicable enterprises, gave him a wide influence
in the community, and especially in the denomination of which he was from early life an active and
honored member.

Personal life
The Rev. William Parkinson, pastor of the First Baptist Church in the City of New York, baptized him
in February 1808 and Colgate became a deacon.[1] In 1811 he transferred his membership in Oliver
Street Baptist Church. In 1838 he became a member of the Tabernacle Baptist Church (Manhattan),
to the erection of which he had himself largely contributed.
Colgate was a tither throughout his long and successful business career. He gave not merely one-
tenth of the earnings of Colgate's soap products; but he gave two-tenths, then three-tenths, and
finally five-tenths of all his income to the work of God in the world. During the later days of his life he
revealed the origin of his devotion to the idea of tithing. When he was sixteen years old he left home
to find employment in New York City. He had previously worked in a soap manufacturing shop.
When he told the captain of the canal boat upon which he was traveling that he planned to make
soap in New York City the man gave him this advice: ‘Someone will soon be the leading soap maker
in New York. You can be that person. But you must never lose sight of the fact that the soap you
make has been given to you by God. Honor Him by sharing what you earn. Begin by tithing all you
receive.’ William Colgate felt the urge to tithe because he recognized that God was the giver of all
Family
Colgate married Mary Gilbert (1788-1855) on April 23, 1810, and they had nine children: Robert
(1812-1885), Gilbert (1814-1838), Sarah (1816-1859), James (1818-1904), William III (1820-
1838), Samuel (1822-1897), Mary IV (1826-1873), Joseph (1828-1865), and Martha (1831-1837).
[7]
 His son Robert purchased Stonehurst at Riverdale-on-Hudson in The Bronx about 1859 shortly
after it was built; it was listed on the National Register of Historic Places in 1983
that he possessed, not only of opportunity, but even of the elements which were used in the
manufacture of his products.

 The small soap and candle business that William Colgate began in New York City early
in the 19th century is now, more than 200 years later, a truly global company serving
hundreds of millions of consumers worldwide. Throughout this history, Colgate people
and Colgate values have been at the heart of our success.
 HISTORY OF COLGATE PALMOLIVE
(U.S.)
 The small soap and candle business that William Colgate began in New York City early
in the 19th century is now, more than 200 years later, a truly global company serving
hundreds of millions of consumers worldwide. Throughout this history, Colgate people
and Colgate values have been at the heart of our success.
 WILLIUM COLGATE an English immigrant to America and devout Baptist established a
starch, In 1833, he suffered a severe heart attack, stopping his business's sales; after
a convalescence he continued with his business. In the 1840s, the company began selling
individual cakes of soap in uniform weights. In 1857, Colgate died and the company was
reorganized as Colgate & Company under the management of his devout Baptist
son Samuel Colgate, who did not want to continue the business but thought it would be the
right thing to do. In 1872, he introduced Cashmere Bouquet, a perfumed soap.
 In 1873, the company introduced its first Colgate Toothpaste, an aromatic toothpaste sold in
jars.[3] In 1896, the company sold the first toothpaste in a tube, named Colgate Ribbon Dental
Cream (invented by dentist Washington Sheffield). Also in 1896, Colgate hired Martin
Ittner and under his direction founded one of the first applied research labs. By 1908, they
initiated mass sales of toothpaste in tubes. Another of William Colgate's sons, James
Boorman Colgate, was a primary trustee of Colgate University (formerly Madison University).
 In Milwaukee, Wisconsin, the B. J. Johnson Company was making a soap from palm
oil and olive oil, the formula of which was developed by Burdett J. Johnson in 1898. The
soap was popular enough to rename their company after it in 1917 — Palmolive. Around the
start of the 20th century, Palmolive was the world's best-selling soap.
.

HISTORY OF COLGATE PALMOLIVE (INDIA) LTD.

.

 Colgate-Palmolive (India) Limited is a subsidiary of Colgate-Palmolive USA. The Company is

India's leading provider of scientifically proven oral care products.
 . The range includes toothpastes toothpowder toothbrushes and mouthwashes under the
'Colgate' brand as well as a specialized range of dental therapies under the banner of
Colgate Oral Pharmaceuticals. The Company is engaged in manufacturing/ trading of
toothpaste tooth powder toothbrush mouthwash and personal care products. It also provides
a range of personal care products under the `Palmolive' brand name. Colgate-Palmolive
(India) Limited was incorporated on September 23 1937.
 In the year 1983 the company introduced their successful product Colgate Plus toothbrush
in the market.
 In the year 1988 CPIL received a licence for producing 24000 tonnes per annum of fatty
acids. They also registered with DGTD for production of 30000 tonnes of toilet soap per
annum.
 In June 1988 the company established a wholly owned subsidiary at Hetanda in Nepal to
manufacture the toothpaste and tooth powder initially.
 In the year 1991 the company launched new Colgate Gel Toothpaste Palmolive Extra Care
and new Palmolive soap. They also re-launched a high quality Colgate Plus and other
toothbrushes.
 In the year 1994 the company acquired the oral hygiene business of Hindustan Ciba-Geigy
Ltd.
 In the year 1996 the company introduced the Colgate fresh stripe toothpaste and Palmolive
naturals soap in personal care products segments Keratin Treatment Shampoo and Palmolive
optima in Hair care segment. Also they established a modern facility at Aurangabad to
manufacture Dicalcium phosphate a key ingredient for toothpaste.
 In the year 1998 the company launched Colgate Double Protection toothpaste for the entire
family. They launched the ad campaign for their new product Colgate Double Protection
toothpaste in competition with rival brand Pepsodent from the Hindustan Lever stable.
 In the year 1999 the company launched three new products such as Colgate Double
Protection Colgate Total and Colgate Sensation. They started a new research and
development centre a manufacturing facility in Nepal. Also they completed a dicalcium
phosphate facility in Aurangabad.
 In the year 2000 the company introduced two new variants to their Palmolive Naturals soap
range and revitalised their sandalwood soap. Also they launched two new variants in their
Palmolive Naturals range of beauty soap lime and milk cream. The company re-launched
their Colgate Gel as Colgate Fresh Energy Gel. During the year the company entered into a
strategic tie-up with Calcutta-based First-net Solutions Ltd for joint sales promotion of
Colgate Fresh Energy Gel toothpaste on the Web portal called www.yantram.com. They
made a foray into a new category of herbal care with the launch of Colgate Herbal touted to
be a vehicle for increasing the company's rural market penetration over a period of
time.During the year 2000-01 the company launched Colgate Herbal Toothpaste Economy
Toothpaste Colgate Zig Zag Toothbrush Colgate Navigator Toothbrush and Transparent Skin
Care Soap in the year market. They came out with a mega promotion 'Colgate ke andar kya
hai' which was one of the key drivers in strengthening the consumer bond with the
Company's oral care and personal care brands.
 During the year 2001-02 the company re-launched Colgate Fresh Energy Gel with a
refreshing falvour in a unique first-of-its king transparent tube and economy toothpaste.
 During the year 2002-03 the company re-launched their flagship brand Colgate Dental
Cream. Also they re-launched their premium toothpaste Colgate Total in a green and white
striped paste format. They launched Colgate Navigator Plus toothbrush to deliver excellent
cleaning with a high degree of comfort and control. Also they re-launched Colgate Super
Flexible with the consumer promise of '3-way action for a comfortable clean'. During the
year the company divested their entire shareholding in Camelot Investments Company Ltd
(Camelot) a wholly owned subsidiary of the company
 .During the year 2003-04 the company launched Colgate Herbal White striped toothpaste
with lemon extracts eucalyptus and mint. They launched Colgate Navigator Plus Toothbrush
in the market.
 During the year 2004-05 the company established a state-of-the-art additional toothpaste
manufacturing facility at Baddi Himachal Pradesh to meet the growing market demand. The
first phase of the facility became operational
 in April 2005During the year 2005-06 the company established Oral Care Category
Innovation Centre works closely with the Technology Centres in India and U.S.A. to shape
ideas into products that meet today's consumer needs. They launched Colgate Advanced
Whitening Colgate Active Salt Colgate MaxFresh Gel and Colgate Super Flexible Toothbrush
with Unique Tongue Cleaning Feature.
 During the year 2006-07 Sewri manufacturing facility discontinued its operations with effect
from September 27 2006
 During the year 2007-08 the company acquired 75% shareholdings in three companies
namely Advanced Oral Care Products Pvt Ltd Professional Oral Care Products Pvt Ltd and SS
Oral Hygiene Products Pvt Ltd and thus they became subsidiaries of the company with effect
from November 1 2007.
 In April 2008 the company acquired 75% shareholding in CC Health Care Products Pvt Ltd
at Hyderabad for a total consideration of Rs 193.83 lakh. Thus the company became a
subsidiary company.
 During the year 2008-09 the company acquired the remaining 25% shareholding in SS Oral
Hygiene Products Pvt Ltd at a total consideration of Rs 77.70 lakh. Also as per the scheme of
amalgamation SS Oral Hygiene Products Pvt Ltd was amalgamated with the company with
effect from March 26 2009.
 During the year 2009-10 the company acquired the remaining 25% shareholdings in
Professional Oral Care Products Pvt Ltd and CC Health Care Products Pvt Ltd at a total
consideration of Rs 2.40 crore and Rs 69.07 lakh respectively. Also as per the scheme of
amalgamation Professional Oral Care Products Pvt Ltd and CC Health Care Products Pvt Ltd
were amalgamated with the company with effect from April 1 2009.
 In June 2011 Essel Propack Ltd signed a long-term agreement with the company to set up a
plant in Goa at an investment of Rs 400 million.
 On 30 September 2011 Colgate-Palmolive (India) announced that the manufacturing
operations at its Hyderabad factory have been discontinued effective 29 September 2011
after the workmen of the factory accepted the compensation packaged offered under the
Voluntary Retirement Scheme.On 14 January 2013 Colgate-Palmolive (India) announced its
entry in the gum care segment with the launch of Colgate Total Pro Gum Health
toothpaste.The Board of Directors of Colgate-Palmolive (India) at its meeting held on 25
March 2013 agreed subject to the approval of the shareholders to sell and transfer the whole
of the company's division viz. Global Shared Services Organisation (GSSO) including all
employees assets liabilities etc. to Colgate Global Business Services Private Limited a wholly
owned subsidiary of its ultimate holding company Colgate-Palmolive Company U.S.A.
 1 June 2013 by way of a slump sale for a total consideration of Rs 59.89 crore. On 21
August 2013 Colgate-Palmolive (India) announced the launch of Colgate SlimSoft - a
toothbrush with super slim and ultra-soft tapered bristles.On 22 May 2014 Colgate-Palmolive
(India) announced that the commercial production of toothpaste has commenced on 21 May
2014 at the company's new manufacturing facility at Sanand Gujarat.
 In the initial stage the company intends to manufacture 15000 MTs toothpaste from this
manufacturing facility. On 28 May 2014 Colgate-Palmolive (India) announced the launch of a
toothpaste with first of its kind technology - Colgate Maximum Cavity Protection Plus Sugar
Acid Neutralizer.On 23 June 2014 Colgate-Palmolive (India) announced that the Colgate
brand was once again ranked the No.1 `Most Chosen Consumer Brand' in India in the 2014
Brand Footprint report by consumer knowledge and insights firm Kantar Worldpanel.On 4
August 2014 Colgate-Palmolive (India) announced the launch of Colgate SlimSoft Charcoal -
India's first toothbrush with super slim tip bristles infused with Charcoal.
 This revolutionary toothbrush technology is based on the key Indian insight of the
traditional oral care benefits of Charcoal.On 2 March 2015 Colgate-Palmolive (India) Limited
announced the launch of Colgate Sensitive Pro-Relief (CSPR) Enamel Repair - a scientifically
advanced technology that provides long-term relief from the problem of tooth sensitivity.
 The toothpaste repairs sensitive teeth by rebuilding worn-off enamel - the outermost layer of
teeth - offering lasting protection from sensitivity.On 30 March 2015 Colgate-Palmolive
(India) announced that commercial production of toothbrush at its new manufacturing
facility at Sricity in Chittor District in Andhra Pradesh will commence on 1 April 2015.
 The unit will have an installed capacity to produce 220 million pieces of toothbrushes by the
end of the year.On 6 May 2015 Colgate-Palmolive (India) announced that the toothpowder
manufacturing operations at Aurangabad factory have been discontinued with effect from 5
May 2015 after the workmen of the factory accepted the compensation packaged offered
under the Voluntary Retirement Scheme.On September 28 2015 the Company allotted
135992817 bonus equity shares of Re 1/- each fully paid-up to the existing shareholders as
on the record date.On 16 February 2016 Colgate-Palmolive (India) announced the launch of
innovative new product 'Pain Out' for express relief from Tooth pain. Pain Out is the First aid
solution which can offer temporary relief from Tooth pain.
 On 21 June 2016 Colgate-Palmolive (India) announced the launch of a natural product based
toothpaste to provide protection against sensitivity - Colgate Sensitive Clove. On 22 August
2016 Colgate Palmolive (India) announced the launch of a new electrifying blue gel
 toothpaste called Colgate Maxfresh PowerFreeze - an intense minty variant packed with icy
cooling crystals. On 6 October 2016 Company signed a Memorandum of Understanding
(MoU) for the sale/transfer of industrial land and building located at Waluj MIDC Aurangabad
on `as is basis'.
 In F.Y. 2017-18 Company launched Colgate Swarna Vedshakti in the 'Naturals' category. In
the freshness segment it re-launched Colgate MaxFresh with Cooling Crystals powered that
provides more intense cooling and a super fresh experience. It launched Colgate Neo an
aesthetically designed toothbrush with 3626 high density bristles.
 In FY 2018-19 Company launched Colgate Strong Teeth Colgate Total with a new Advanced
Formula that provides superior protection for problem causing germs not just for teeth but
also for tongue cheeks and gums. It launched another themed toothpaste New Motu Patlu
with Fun & Fruity flavours for children. It launched Palmolive Facial Bar in selected markets
of Kerala and Delhi in 3 exciting variants Vitamin C & E Turmeric & Tamarind and Charcoal
 In FY 2019-20 the Company launched Colgate Strong Teeth with new amino shakti Colgate
Zig Zag Neem toothbrush Colgate Super Flexi toothbrush the Virat Signature Series Colgate
Proclinical 150 with 2 variants Deep clean & Charcoal Colgate Charcoal Clean toothpaste
Colgate Kids Zero Toothpaste Palmolive Luminous Oils Shower Gel with botanical oils and
natural extracts and Palmolive Luminous Oils Shampoo.
 In year 2020-21 the Company launched Colgate Vedshakti which became the first Oral Care
brand that educated consumers about the connection between Oral Health & Overall Health.
The flagship naturals brand strengthened its position as the Ayurvedic Oral Care expert with
two new launches Vedshakti Mouth Protect Spray & Vedshakti Oil Pulling.
 It launched India's No. 1 selling toothbrushbrand Super Flexi the first ever Salt toothbrush
with Salt infused slim tip bristles to provide superior cleaning. It launched Colgate Magik
which make brushing an exciting and interactive learning experience and to help kids
develop right oral care habits. It launched Colgate's first ever Toothpaste for Diabetics to
keep their gums healthy thus helping them manage oral care as part of theirdiabetes
management.
 It launched Colgate Visible White Instant a toothpaste which promises an instant teeth
whitening benefit to consumers. Palmolive Liquid Handwash variants of Sea Minerals and
Orchid Milk were re-launched in an innovative 150ml day packwith a spout in September'20.
 It relaunched Colgate Zig Zag with new anti-bacterial bristles. Additionally it also launched a
series of new `natural' brushes like Zig Zag Turmeric.
 During the year 2021-22 Company launched a specialized toothpaste 'Colgate Gum Expert'
in December 2021 which provides relief from gum bleeding & reverses the early signs of
gum infection by harnessing the power of turmeric extracts (curcuminoids).
 In March 2022 it launched a new toothpaste 'Colgate Visible White O2' with Active Oxygen
Technology. It relaunched Colgate Vedshakti the brand with a reformulated product fresh
packaging and a new communication. in the Ayurvedic Naturals segment.
 In May 2022 Company's largest single brand Colgate Strong Teeth toothpaste has been
relaunched with fresh packaging. It introduced 250R Rechargeable Electric Toothbrushes in
3 variants - Deep Clean Charcoal and Whitening. It launched a new line of premium
naturalFace Cleansing Foams Gels Masques and Scrubs under the 'Palmolive' brand.