purpose

Vision, mission & purpose

Vision

Making people healthy and beautiful, naturally

To become the preferred realty organisation for residential, commercial,

IT and retail through quality real-estate and infrastructure offerings
thereby contributing to the development of the nation and catering to the
requirements of Indian citizens.

mission

 To contribute whole heartedly towards the environment and society integrating all our stakeholders into the
Emami family
 To make Emami synonymous with natural beauty and health in the consumers mind
 To drive growth through quality and innovation in products and services.
 To strengthen and foster in the employees, strong emotive feelings of oneness with the company through
commitment to their future
 To uphold the principles of corporate governance
 To encourage decision making ability at all levels of the organization

 To be part of every household in the country

 To be a major player in every product category we venture into
 To be one of the most respected marketer in the country
 To be recognized as a global brand

Values

 Credibility & Sustainability

 Innovation & Superior value proposition

 Customer Orientation

 Attention to detail

 Teamwork & Team Environment

 Social Responsibility
  Care for Environmental

 Safety

Philosophy and quality policy

Policy 2: Product Lifecycle Sustainability

Philosophy:

Emami Limited endeavours to embed the principles of sustainability, as far as practicable,

into the various stages of product or service lifecycle including procurement of raw material

/ service, manufacturing of product or delivery of service, transportation of raw materials

and finished goods, and disposal by consumers to improve the quality of life and people.

Policy:

1. The company shall ensure that its products and services comply with all applicable

statutes and regulations;

2. The company shall work towards ensuring that all goods and services are procured,

manufactured and delivered embedding the principles of labour practices, human

rights, ethics, occupational health, safety and environment as defined in the company’s

policies namely:

a. Code of Conduct

b. Policy on Ethics, Transparency and Accountability

c. Policy on Employee Well Being

d. Policy on Human Rights

e. Policy on Customer Value

3. The company shall work towards sourcing significant raw materials, products and

services in a manner so as to continuously improve the balance between social,

economic and environmental impacts ;

4. The company shall continue to progressively factor in relevant social and environmental

considerations during the process of development of products / services;

5. The company shall continue to recognise and respect the rights of people who may be

owners of traditional knowledge, and other forms of intellectual property, wherever

relevant.

6. In designing the products, the company shall ensure that the manufacturing processes

and technologies required to produce it are resource efficient and sustainable.

7. The company shall work towards safe and optimal resource use over the lifecycle of its

products and services, including recycling of resources wherever possible ;

8. The company shall work with supply chain members that comply with applicable laws

and regulations related to labour practices, human rights, bribery & corruption,

occupational health, safety and environment ;

9. The Company shall encourage resource efficiency in the supply chain and shall guide

supply chain members towards becoming more sustainable.

10. The company shall work towards building capacity such that all the value chain

partners, namely the third party manufacturers, service providers including

transporters and suppliers of significant raw materials, are sensitised and empowered to

fulfil their roles and responsibilities towards sustainability ;

11. The company shall raise the consumer's awareness of their rights through education,

product labelling, appropriate and helpful marketing communication, full details of

contents and composition as per the applicable laws and promotion of safe usage and

disposal of their products and services.

12. The Company shall encourage its business partners and third parties with whom it

conducts business to abide by this policy.

Implementation:

1. The policy shall be appropriately communicated within the Company across all levels

and shall be displayed on the Company’s intranet.

2. The Managing Director, through the Functional Heads of the Departments/ Unit Heads

of the Company shall be responsible for ensuring that the policy is implemented

throughout the Company.

3. Compliance with the Policy shall be monitored and evaluated by the Company

Secretary on a regular basis.

4. Any grievances/ complaints with respect to violation of the policy shall be reported t
Brief profile of chairman

management team

&
management team

BOD & management team

Board of directors
R. S. Agarwal
Founder & Chairman Emeritus

R. S. Agarwal, a present-day Management Guru and administrator par

excellence is known for his great consumer insight and far sight. He, along
with Co-Founder, R. S. Goenka are considered as unparalleled achievers of
the modern business. From a very humble beginning and with very limited
resources, Agarwal has driven the Company with exceptional and extra-
ordinary skills to make Emami reach its present stage. His forte lies in
identifying and capitalising on opportunities with speed and precision.

R. S. Agarwal along with his childhood friend cum business partner R. S.

Goenka, have over the years successfully built a homegrown business
conglomerate - Emami Group with leadership presence in diverse
industries viz. edible oil, paper & packaging board, writing instruments, real
estate and retail.

A Chartered Accountant, Company Secretary, LLB and a Master's Degree

holder in Commerce, R. S. Agarwal's academic brilliance is an asset during
times of major implementations. After steering the Company as Executive
Chairman, R. S. Agarwal has currently taken up a greater role of a ‘mentor'
as Chairman Emeritus and Non-Executive Director.

A passionate advocate of art, R. S. Agarwal is associated with many Welfare

Societies, Charitable Trusts and Philanthropic organisations. Among
innumerable awards and recognitions for his outstanding contribution to
the industry and society as a whole, Mr Agarwal is the proud recipient of
the Global Xaverian Award in 2014. He has also been conferred Degree of
D.Litt. (Honoris Causa) by KIIT University of Bhubaneswar in 2017 and
Doctorate of Philosophy (D.Phil.) Honoris Causa degree by Amity
University, Kolkata in 2021.

R. S. Goenka
Founder & Non-Executive Chairman

A great creator of shift of mindset, R. S. Goenka is always open to new ways

of doing things to build new capabilities. He recognises the need to go into
details and gives significant premium on loyalty and commitment.

As an M.Com and LLB, R.S. Goenka is an expert in taxation and known for
his expertise in strategic planning, corporate affairs and finance. He, along
with Co-Founder, R.S. Agarwal are considered as unparalleled achievers of
the modern business. From a very humble beginning and with very limited
resources, Goenka together with his childhood friend cum business partner
R.S. Agarwal, played a key role in building Emami Group into a home-grown
business conglomerate which enjoys leadership presence in diverse
industries viz. edible oil, paper & packaging board, writing instruments, real
estate and retail.

After leading the Company to many milestones of success as a Whole-Time

Director, R.S .Goenka has currently taken up a mentoring role as Non-
Executive Chairman of Emami Ltd.

He has also served as the Honorary Consul of Republic of Poland in Kolkata

and was the 5th Indian to have been awarded the Cavalier Cross of the
Order of Merit of the Republic of Poland in 2007. He is associated with
many Welfare Societies, Charitable Trusts and Philanthropic organisations.
He is a Director-Member of the Managing Committee of Merchant
Chamber of Commerce & Industry (MCCI).

Among innumerable awards and recognitions for his outstanding

contribution to the industry and society as a whole, KIIT University of
Bhubaneswar and Amity University, Kolkata have conferred Mr. Goenka
along with Mr. Agarwal with Degree of D.Litt. (Honoris Causa) in 2017 and
Doctorate of Philosophy (D.Phil.) Honoris Causa degree in 2021
respectively. In 2022, the State Government of West Bengal conferred Mr.
Goenka with the title of Banga Bibhushan, the highest civilian award of the
State.

Harsha V. Agarwal
Vice Chairman & Managing Director

Harsha V Agarwal, a born leader, is the Vice Chairman & Managing Director
of Emami Ltd.  He has served the business dedicatedly for over two
decades as a Whole-time Director earlier, spearheading multiple functions
and growing the business successfully thereby gaining immense exposure
to steer the organisation forward.

Harsha, with his extensive knowledge and experience in strategy,

marketing & brand development, M&A, HR and IT, spearheads the Group's
FMCG business. He also leads the digital transformation of the
organization.

A key member of the Strategic Think-Tank Committee of the Group, Harsha

with his hallmark steady & focused leadership and steely resolve,
passionately steers the organisation with a futuristic outlook, while
continuing to strengthen its core values.

Being very farsighted and strategic, Harsha orchestrated major Emami

acquisitions like that of Zandu Pharmaceutical Works Ltd in 2008, the
business of Ayurvedic haircare brand Kesh King in 2015, popular German
brand Creme 21 in 2019 and Dermicool in 2022. In recent times, as part of
his long-term vision, Harsha identified investment opportunities in new age
start-ups as strategic avenues for growth.

Harsha was awarded as one of the India's Hottest Young Business Leaders
in the prestigious "FORTY UNDER 40" list put together by The Economic
Times & Spencer Stuart in 2016. He is a member of Young Presidents'
Organization and the Vice President of Federation of Indian Chambers of
Commerce & Industry (FICCI).  He is also a member of the Executive
Committee of Indian Chamber of Commerce.

Mohan Goenka
Vice Chairman & Wholetime Director

A Management Graduate from Cardiff University, UK, Mohan Goenka is the

Vice Chairman & Whole-time Director of Emami Ltd.  Earlier as a
Wholetime Director of the Company, Mohan has served the business
dedicatedly for over two decades, spearheading multiple functions and
growing the business successfully thereby gaining immense exposure to
steer the organisation forward.
As a key member of the Group's Strategic Think-Tank Committee, Mohan is
one of the powers behind the organisation's growth.   He spearheads the
Group's FMCG business with his expertise in strategy, marketing, finance,
investor relations, sales, legal affairs and strong people skills.   He is the go-
to man in the Company for all investor related businesses aided by his
wisdom beyond his years and sharp financial acumen. 

Mohan is best known for his disruptive innovation in the launch of Fair and
Handsome in 2005, which made history as a category creator and became
the #1 men's grooming brand in India.

Mohan holds the prestigious position of being the Honorary Consul of

Poland in Kolkata and is the former Chairman of ASSOCHAM National
Council for FMCG.

Anand Nandkishore Rathi

Independent Director

Anand Nandkishore Rathi, Chartered Accountant (Gold medalist), Founder

of the “Anand Rathi Group”, is a leading financial and investment expert in
India and South-East Asia. He is the former President of Bombay Stock
Exchange (1999 - 2001).  Before establishing his own enterprise, Shri Rathi
had a long and illustrious career as a core member of “Birla Group”. He was
the youngest President of Indian Rayon (now known as Aditya Birla Nuvo).
He is on the Board of Anand Rathi Wealth Ltd, Anand Rathi Financial
Services Ltd, Anand Rathi Global Finance Ltd, Anand Rathi Housing Finance
Ltd and IMC Chamber of Commerce & Industry among others. He has
served as an Independent Director of Nu Vista Ltd, Anand Rathi Share &
Stock Brokers Ltd.

C. K. Dhanuka
Independent Director

Shri C. K. Dhanuka is a well known Industrialist and promoter of "Dhunseri"

group of Companies. He is Chairman & Managing Director of Dhunseri Tea
& Industries Ltd and Executive Chairman of Dhunseri Ventures Ltd.

He is an Independent Director of CESC Ltd and also serves as Chairman of

Audit Committee of CESC Ltd.

He is the Ex-Chairman of FICCI (Eastern Regional Council) and is also a

member of the National Committee of FICCI. Shri C.K Dhanuka is Ex-
Chairman of the Indian Tea Association and the Ex-Vice Chairman of the
Tea Board. He also serves as Director of Dhunseri Investments Ltd,
Dhunseri Infrastructure Ltd. and Naga Dhunseri Group Ltd., IVL Dhunseri
Petrochem Industries Private Limited amongst others.
 Debabrata Sarkar
Independent Director
Anjani Kr. Agrawal
Independent Director
Debabrata Sarkar, a Master of Commerce and a holder of distinctive
qualifications of FCA and CAIIB, is the former Chairman & Managing
Anjani Kr. Agrawal, is a Chartered Accountant, ( National Rank holder), CIA
Director of Union Bank of India over the period from April 2012 till
(IIA USA) and INSEAD Alumni, Former Partner of Ernst & Young (E & Y),
November 2013. Prior to that, Shri Sarkar was the Executive Director
having almost 40 years of professional experience, of which 26 years as a
(Wholetime) of Allahabad Bank from 2009 to 2012. Having an illustrious
partner at EY.  With a  wide experience and expertise in auditing, risk
professional career, during his earlier assignment with Bank of Baroda, Shri
management and transaction advisory, Shri Agrawal has been a National
Sarkar gradually grew from the position of Manager (Credit) to the level of
committee member and speaker at National Industry Associations like CII,
a General Manager.
FICCI, FIMI, ICC, IIA, IMC etc. . He has also worked closely with Central
Government, NiTI Aayog
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2013-Person of the Year by Skotch Group and Excellence in Financial
and Technical Education, West Bengal. Mr Anjan Chatterjee is the Chairman
Communication Award for the year 2012 by Association of Business
and Managing Director of Speciality Restaurants Limited., Prior to setting
Communicators of India, Shri Sarkar holds the distinction of being
up his own entrepreneurial venture, Shri Chatterjee had worked with Taj
appointed as the Independent Director on boards of various companies like
Group of Hotels in Mumbai and Anand Bazar Patrika. In 1985, he started his
Vistra- ITCL (India) Ltd., Hinduja Leyland Finance Ltd and Asset
own advertising agency by the name “Situations Advertising” and in 1992,
Reconstruction Company (India) Ltd. etc.
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Association of Eastern India, Supriya Tax Trade Pvt Ltd among others.  He
has also served as Director of The Bengal Club Ltd and Sky B (Bangla) Pvt.
Ltd.

Avani V Davda
Independent Director

Avani V Davda, is an MBA (NMIMS) with a Graduation degree from H.R.

College of Commerce and Economics. As the first CEO at Tata Starbucks,
the youngest CEO in the Tata Group (at the age of 33) Smt. Avani is a
business leader with diverse experience in operating and leadership roles
across consumer, retail and hospitality industry. Known for her strategic
skills and leadership qualities across consumer, retail and hospitality
industries, Avani has scripted her success story in building premium brand
experience in the consumer and retail space. As the founding CEO, she
successfully set up the JV Company and created the right leadership and
cultural environment that resulted in aggressive expansion of over 85
Starbucks stores in India in 3 years In 2014, she ranked 13 on 'The Most
Innovative Women in Food and Drink' list in Fortune and Food & Wine. She
is on the Board of NIIT Ltd, Mahindra Logistics Ltd, Wellness Forever
Medicare Pvt Ltd.  She has served as Managing Director of Godrej Nature’s
basket.

Rajiv Khaitan
Independent Director

Rajiv Khaitan, based out of Bangalore is a Senior Partner of Khaitan & Co.

LLP in the Corporate & Commercial practice group. With over 30 years of
experience in general legal practice and a focus on business laws, he heads
the corporate and commercial practice group including the defence,
hospitality, technology and real estate practices in Bengaluru. He is on the
Board of Himatsingka Seide Ltd, Bharat Fritz Werner Ltd, ABC Consolidated
Pvt Ltd and EFD Induction Pvt Ltd.

Mamta Binani
Independent Director

Mrs. Mamta Binani is a B.Com and a Law Graduate and is a Fellow Member
of the Institute of Company Secretaries of India. She is an Insolvency
Professional registered with the Insolvency & Bankruptcy Board of India.
She has over 21 years of experience in corporate consultation & advisory.
She has held the position of an All India President of The Institute of
Company Secretaries of India in the year 2016. She has also been the First
Lady Chairperson of the Eastern India of The Institute of Company
Secretaries of India in the year 2010. She was conferred with a certificate of
doctor of excellence in the field of management at the 3rd Intelligentsia
Summit in 2017 and the Bharat Nirman Award in 2010. She is the Vice
President of the National Company Law Tribunal Kolkata Bar Association,
and the Chairperson of the Standing Committee on Corporate Law and
Governance, Merchant Chamber of Commerce & Industry, Kolkata and the
Co-Chairperson of the Stress Resolution Committee of the Indian Chamber
of Commerce.

She is on the Board of several companies like Balarampur Chini Mills Ltd,
Emami paper Mills Ltd, GPT Infrastructure Ltd, Century Plyboards (India)
Ltd, Skipper India Ltd, Kalpana Industries Ltd .
Sushil K Goenka
Wholetime Director

Sushil K Goenka, Wholetime Director is one of the pillars of Emami Ltd.

With rich industry experience, he drives production, factory operation,
procurement and packaging among others. His leadership skills have led his
team at all units across the country to achieve excellence in quality
management, which have been recognised by winning various awards and
accolades. Sushil K Goenka, who has also served as the Managing Director
of the Company earlier, is known for his benevolent nature and people
skills, which make him the right candidate for man management and
operations.

Sushil K Goenka is not only an able administrator and businessman, he

walks the talk of philanthropy. He plays a key role in the CSR activities of
Emami Group and drives the same with zeal. He holds the position of the
Secretary of various Trusts viz Aradhana Trust, Vishwa Jagriti Mission Trust
(Kolkata) and Vivekananda Hospital and Research Centre, Kolkata.

Aditya V Agarwal
Non-Executive Director

Aditya V Agarwal is a second-generation entrepreneur and Non-Executive

Director of Emami Ltd. He is a man who always sees life in a positive light
and believes in confronting challenges head-on. Being one of the eldest
scions of the Emami family, Aditya has witnessed Emami's growth from its
humble beginning to it being one of the leading FMCG companies in India
today. Possessing an indomitable drive and passion as imbibed from the
Founders of the Company, Aditya has the innate ability to grow a company
from scratch to a business of profits.  At a young age he has made an
indelible imprint in running a corporate conglomerate and can be a
fountain of inspiration to any aspiring businessman. Being extremely
versatile and an expert at PR and man management, Aditya heads the
edible oil and biodiesel, along with newsprint & paperboard manufacturing
businesses of the Group.

Aditya is the Honorary Consul of the Republic of Ethiopia in Kolkata.  He has

served as the youngest President of the Merchants Chamber of Commerce
and spearheaded Indian Chamber of Commerce in 2016-17 as its President.

Priti A Sureka
Wholetime Director

An AMP graduate alumnus of the Harvard Business School, Priti A Sureka is

an exemplary woman corporate leader. With her strategic ingenuity,
entrepreneurial initiatives and dynamic leadership, she has successfully
 established her place among the top women corporate leaders of the
country.

Priti, a key member of Emami Group's core Advisory Team, is the Whole-
Time Director of Emami Limited.

Priti, in addition to heading R & D and Market Innovation & Market insights
Divisions of the FMCG business also drives the skincare & haircare
businesses of the Company. With her deep understanding of the evolving
needs of consumers resulting in dynamic changes to product lines across
the globe, she passionately guides research to "innovate with purpose" by
anticipating future consumer needs and aspirations and developing and
marketing new products to fulfil them. With her expertise in marketing and
brand building and the mantra of "Do it now!", Priti leads her team of
professionals from the front, continuously raising the bar to ensure
sustained high growth rate. She ensures seamless cohesion between
various functions of the FMCG business and takes special interest in
studying the consumer landscape to charter the strategic growth of the
Company in the right direction. Priti is a member of the FMCG sub–
committee of the Federation of Indian Chambers of Commerce and
Industry and a corporate member of Merchant Chamber of Commerce &
Industry.

Priti, as a woman leader, passionately advocates the cause for woman

empowerment and actively supports the Udayan Shalini project that
provides education to underprivileged girls.

Prashant Goenka
Wholetime Director

Prashant Goenka with his expertise in markets like Middle East, Africa,
South East Asia, Russia & CIS and SAARC heads the International Business
of Emami Limited. His in-depth knowledge about the overseas markets
coupled with strategic vision has helped Emami to establish itself as a
leading ayurvedic and natural personal care manufacturer in the
international arena. Being passionate and result oriented, Prashant
spearheads a team of high performing professionals across geographies
delivering sustained growth

Csir initiative

Educating the Deserving & Needy Students

 Provided Financial Aids & Education Material Support to 290 underprivileged and needy students in
Secondary & Higher Secondary Education.
  As the schools were closed during the Covid period, there was a greater need for Textbooks to be given to
the students from Class IX to XII for self-study.  More than 170 students were supported with textbooks
during the Covid affected period.
 Provided support to slum dwellers in Chennai through evening school for slum students.
 Provided support to operate 75 one-teacher schools (Ekal Vidyalaya) catering to a total of 2,055 students at
South Dinajpur, Jalpaiguri and Malda districts of West Bengal.
 Started new age skill development courses at the newly set up 48B M. R. Babu St CSR Centre.

Building Health & Education Infrastructure

 Infrastructure Support for Education & Skill Development Institute at 48B Muktaram Babu St CSR centre in
Kolkata and other educational institutions.
 Provided infrastructure support for building a high-end Health Centre and Clinic at 48B Muktaram Babu St.
CSR centre in Kolkata.
 Provided medical infrastructure to Kolkata hospitals for the treatment of underprivileged and Covid-19
patients. 

Skill Development for Livelihood Opportunities

 Provided skilling and support to 450+ underprivileged youths in Kolkata in various vocational trades through
the CSR Skill Development centres operating under Emami Foundation.
 Provided support for Skill Development and Soft Skill Training in slums of Chennai.

Democratization of Healthcare - Ensuring Health for All

 Funded the treatment of underprivileged patients by providing 381 number of financial aids to patients who
needed urgent & emergency medical intervention in life threatening situations.
 Operated and managed Outpatient Department Clinics along with Ayurveda based “Telemedicine services”
during Covid-19 pandemic benefitting 33,819 beneficiaries in Kolkata, Haripal & Sundarbans.
 Diabetes Screening & Baseline Study of Diabetes prevalence rates through Diabetes Camp at 48B
Muktaram Babu St CSR centre in Kolkata for early identification and early Intervention of 40 years plus (at-
risk population) to prevent future diabetes related complications and ensure better Diabetes care &
management & Baseline Study of Diabetes prevalence rate.

Community Development

 Supported towards setting up Community Libraries in Chennai.

 Supported the Promotion of Art, Culture and Sports.
 Contributed towards rescue and rehabilitation of 215 vulnerable people from the streets of Kolkata and
suburbs from different challenging situations.
  Home rebuilding support during Amphan cyclone by providing Tarpulin for rebuilding homes in Contai &
Khejuri coastal areas of East Midnapore, West Bengal.
 Provided food and supplements under the Hunger Mitigation Program in and around Emami factory units
across India and Kolkata & suburbs reaching out to the poor & needy.
 Supported for operating Vetenary Clinics for animal protection in Kolkata.

Covid-19 Relief Services

 Provided support to 1500 people during Covid-19 pandemic in villages of Masat & Dongri area.
 Provided infrastructure support to 2 Hospital in Kolkata.
 Set up of Helpline during the lockdown period for the 75+ Elders and the Senior Citizens to provide doorstep
delivery of essential items like dry ration and medicines in the city and surrounding (in association with
Vishwa Jagriti Mission members) in April & May 2020 - Help provided to around 1500 people.
 Sanitization of 20+ Emami Foundation supported schools’ post lockdown period.

E- Learning / Online Education Services

 Provided support in online learning and e-learning using virtual platforms for the After School Support
Program covering 150+ students in Kolkata & Haripal.
 Formation of Students WhatsApp groups for assignment-based learnings through Emami Foundation
centres
 Set up of Digital Infrastructure at the Emami Foundation CSR Service Centres consisting of Smart
Classrooms with large screen TV and accessories and set up of Teacher’s Studio at Teacher’s Home &
CSR Service Centres
 Bridging the Digital Divide – Data support and soft loans for Smart Phones.
 Use of You Tube Channels for implementing Hub & Spoke Models.
 Hybrid model of After School Support Programme post Lockdown period – Virtual Online Classes Plus
Physical doubt clearing sessions.

Ayurveda Telehealth Services

 Amidst the Covid 19, Emami CSR launched an innovative Ayurveda based 'Telehealth' pilot project to cater
to the healthcare needs of people in the remote villages of Haripal, Hooghly (WB, India).
 Aided by mobile connectivity and communication technologies, it ensured zero physical contact
Teleconsultations between the Doctor and the patient through use of clinical decision support systems and
symptomatic questionnaires in the process of prevention, diagnosis, and treatment of diseases.

The brand journey

Name :- Emami
Origin :- humble beginning:
The inception of Emami Group took place way back in mid-seventies, in West Bengal,
when two childhood friends, Mr. R.S. Agarwal and Mr. R.S. Goenka left their high profile
corporate jobs with the Birla Group to set up Kemco Chemicals, a cosmetic
manufacturing unit in Kolkata, in 1974.
It was an extremely bold step in the early seventies when the Indian FMCG market was
still dominated by multinationals. But against all odds with a vision for creating winning
brands, the Company started its journey with a meagre amount of Rs. 20,000. A dream
of reaching out to the Indian middle class consumers, a target audience, with a
potential of increased consumption, the Company started manufacturing cosmetic
products under the brand name of Emami from a small office (still retained) in Kolkata's
business district of Bada Bazar. This business philosophy is reflected today in the
mission statement of Emami Limited: "Making people healthy and beautiful
naturally".
Brand logo story

Not found

Emami Name Meaning

The name 'Emami' was chosen for marketing the products as it had an Italian
ring to it (it is derived from amami , which means 'love me' in Italian), and it
would make people believe it was imported. The initial products were Emami
vanishing cream, Emami cold cream, Emami talcum powder and glycerine
soap.

Emami Tagline

Making people healthy and beautiful naturally

YouTube Advertisement

Not found

News of the brand

o Emma signs up Akshay Kumar as brand ambassador for

BoroPlus cream

FMCG major, Emami Ltd has signed Bollywood actor Akshay Kumar as the
new brand ambassador for its BoroPlus ayurvedic antiseptic cream.
According to Priti A. Sureka, Director, Emami, BoroPlus finds the multi-faceted
values represented by Akshay Kumar a perfect fit for the multi-purpose
functions of the brand. BoroPlus’s healing, antiseptic and moisturising
properties make it a perfect antiseptic cream, lip cream, foot cream, 24 hrs
moisturiser, night cream and winter cream.
Both Akshay & BoroPlus are also brands that take care of the happiness of the
family - Parivaar Ki Khushiyaan,” she said in a press statement.
The BoroPlus range comprises a wide array of skincare products including
antiseptic cream, body lotions, aloe vera gels, soaps, petroleum jelly and prickly
heat powders.
 o Emami expects a double-digit growth in international
business backed by foray into newer markets
September 13, 2022

FMCG companyEmami Ltd is expecting the international business to grow in

double-digits during the current financial year, backed by foray into newer
markets and strengthening presence in some of the existing geographies. The
geo-political tensions notwithstanding, the company’s international operations
grew by around five per cent in 2021-22, led by key geographies such as
Bangladesh and Sri Lanka in SAARC.

According to Prashant Goenka, Director, Emami, international business

currently accounts for nearly 15 per cent of its total turnover, which stood at
around ₹3,192 crore on a consolidated basis as on March 31, 2022.

 “Entering new markets is the oxygen for growth in the international business.
We are currently evaluating new markets with a detailed launch plans. In FY23,
if market conditions remain normal, IMD (international marketing division)
expects the business to grow in double digits,” Goenka said in response to an
email questionnaire shared by BusinessLine.

Emami’s latest annual report (2021-22) charts some of the strategies adopted by
the company to grow its international business, which includes initiatives taken
to serve global markets; researching global trends and manufacturing selectively
in the global markets; acquiring global brands for global markets, thereby
deepening its international orientation and deepening focus on the top 15
countries (accounting for nearly 85 per cent of global revenues), where key
brands such as Navratna, 7 Oils in One , Fair and Handsome, BoroPlus,
Creme21, Kesh King etc. have achieved leadership positions in their respective
segments among others.
The company has localised its supply chains instead of sourcing products from
India by entering into proprietary as well as third-party manufacturing
arrangements in Bangladesh, Germany, Sri Lanka, Thailand, and UAE.

o Emami eyes doubling of rural coverage by FY24; to focus

on distribution
August 16, 2022

Emami Ltd is looking to give a big thrust on distribution to ramp up its sales.
Plans are afoot to double its rural coverage to close to 60,000 towns across 13
States by FY24, thereby broadbasing coverage and seeding locations with its
products for the first time.

The company is also focusing on driving sales through the modern trade and e-
commerce platform with a clear focus on urban markets.

Under its ‘Project Khoj’, Emami added over 8,000 towns during 2021-22,
widening the rural coverage to 40,000 towns as on March 31, 2022, the
company said in its latest annual report. It managed to garner additional
business of ₹31 crore from new towns in FY22. The target is to increase it to
60,000 towns by FY24.

“The challenge is not as much in branding and manufacturing as is in placing

the product where the consumer needs it. Despite being in this business for over
four decades, we find that distribution continues to our last frontier — partly
because consumption points are beginning to change; besides, there are
locations where Emami products are distributed by resellers and where we need
to establish a direct presence,” the report said. This approach has driven its
growth in the past and is expected to do so in the foreseeable future, it said.

As part of healthcare business outlet expansion, the company increased reach by

31,700 outlets in FY22 (overall reach 1.09 lakh outlets). It also appointed a
special team to focus on 20,000 prominent chemist outlets.
Modern trade, e-commerce
Emami has created a separate structure and activation programmes for 10,000-
12,000 standalone modern trade stores. In FY22, reach across standalone
modern trade stores was expanded to 40 cities and over 3,300 outlets. During
2021-22, modern trade sales grew 17 per cent with contribution increasing
marginally to 7.3 per cent of domestic sales (close to 7 per cent in the previous
year).

“We believe that the world is moving towards convenience-driven platforms.

The company was nimble enough to capitalise on this consumer transition. In
this respect, the modern trade revenues grew 17 per cent; our e-commerce focus
doubled revenues and contributed 5.5 per cent to our domestic business (2.8 per
cent in the previous year),” it said.

o Emami ropes in actor Ali Fazal for hair care brand Kesh
King
August 03, 2022

Kolkata, August 3 Kesh King, the ayurvedic hair and scalp care brand from the
house of Emami Ltd, has roped in actor Ali Fazal for its anti-dandruff shampoo
variant. With this, Ali Fazal becomes the first male brand ambassador to join
Kesh King. So far, female celebrities like Juhi Chawla, Shilpa Shetty, Sania
Mirza and Shruti Haasan among others have been endorsing the brand.

Dandruff shampoos in India enjoy 33 per cent penetration. Within this,

ayurvedic dandruff shampoos enjoy a faster growth rate than their cosmetic
counterparts with a promise of further scope of growth, said a statement by the
company.

Popularly recognized for playing the role of Guddu Pandit in the OTT series -
Mirzapur, Ali Fazal has played significant roles in films like 3 Idiots, Fukrey
and Bobby Jasoos. He also starred in the British-American film Victoria &
Abdul.
 o Emami registers 21% drop in net profit
November 11, 2022

Kolkata-based FMCG company Emami Ltd registered nearly 21 per cent drop
in standalone net profit at ₹144 crore for the quarter ended September 30
against ₹182 crore in the same period last year.

Revenue from operations on a standalone basis witnessed a four per cent drop at
₹685 crore ( ₹712 crore). On a consolidated basis, however, revenue from
operations increased by three per cent to ₹814 crore (₹787 crore).

PBT declined by 18 per cent to ₹186 crore due to high inflation in input costs
and low base in Covid period, inclusion of new subsidiary costs, upfront
marketing investments and strategic outlays on distribution expansion in rural,
digital and modern trade channels, the company said in a press statement.

The domestic FMCG industry continued to remain soft during the quarter and
demand sentiment remained muted due to continued inflation, rural slowdown
and liquidity pressure.

Excluding pain management and healthcare range — which saw corrections in

this quarter as a result of decline in consumption of Covid contextual products
— and the new subsidiary Helios Lifestyle, net sales grew by 8 per cent during
the quarter, it said.

Both modern trade and e-commerce continued to perform exceedingly well, to

post a growth of 28 per cent and 55 per cent, respectively. In Q2FY23, the
contribution of modern trade and e-commerce channel increased to close to 17
per cent of domestic revenues.
International business continued to grow strongly by 17 per cent on the back of
good performance across most markets. MENA and CIS performed well in the
international markets.

In Q2FY23, gross margins contracted by 230 basis points due to inflationary

pressures combined with unfavourable portfolio mix due to extraordinary high
sales of pain management products last year. 

“We are happy that despite challenging business and industry environment, the
first half delivered net sales growth of 10 per cent. With our strong focus on cost
control, distribution expansion, aggressive marketing campaigns and driving
penetration, we expect to deliver double digit growth with healthy margins in
the second half. Thus, on a full year basis, we aspire to deliver double digit
growth with higher EBIDTA than previous year for our core business,” Harsha
V Agarwal, Vice Chairman and Managing Director, Emami Ltd said in the
statement.

The company’s board declared an interim dividend at 400 per cent i.e. ₹4 per
equity share.

Emami scrip closed at Rs 464.35, down by 0.17 per cent on the BSE on Friday.

Emami Infographic
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Digital footprint
Website :- www.emamigroup.com
Instagram:- (@emami.ltd)

Twitter:- emamihealthyandtasty.com
Facebook:-
http://www.emamiltd.in/

Global Footprint :-
 Headquarter: Kolkata
 32 Depots
 5 regional sales offices
 7 manufacturing units
 Presence in over 60 countries
 Five overseas subsidiaries
 Set up a manufacturing facility at Bangladesh
 Planning to commence set up of Egypt plant
 3500 distributors
 5500 sub- distributors with direct reach across 6,00,000 retail outlets
 Initiated Project Swadesh to facilitate distribution strength by covering 8200 villages directly across the
country
 Developed a specialised sales force team to service growing modern retail outlets

Emami markets personal and health care products across 60 countries, with primary focus in Gulf & Middle-East,
CIS, SAARC, Africa and SEA regions. We have dedicated manufacturing units in India and abroad to develop
products suited to meet the diverse needs and preferences of consumers in different markets.

Global or regional advertisement

FMCG company Emami's advertisement and sales promotion expenses for the quarter
ended 30th June have increased 24% to Rs 136.3 crore from Rs 109.8 crore in the
corresponding quarter of the previous fiscal. In the trailing quarter, the company spent Rs
149.47 crore on advertisement and sales promotion.

The company’s advertisement and sales promotion expenses grew by 90 bps to 17.5% of
total sales compared to 16.6% in Q1 FY22. The company conducted a host of marketing
activities to shore up the sales of its key brands like Navratna, Kesh King, Fair and
Handsome, BoroPlus, Zandu, and Dermicool.
The company's net sales grew by 17.4% to Rs 768 crore against Rs 654.2 crore in Q1
FY22. EBITDA grew 2.1% to Rs 173.3 crore from Rs 169.7 crore. Net profit was down
6.6% to Rs 72.6 crore from Rs 77.7 crore.

Sales for Navratna grew by 29% during the quarter. The company launched Rs 20 bridge
packs for Navratna Oil (27 ml) and Navratna Cool Talc (30 gm). It tapped into new-age
consumers through digital marketing initiatives like – Short Video format activities,
Contextual advertisements across platforms, and Brand integration in both national and
regional content.

In the pain management segment, sales for Zandu branded products declined by 30% on a
high base of 70% growth in the previous year. The key focus for the company was to
drive prominence and visibility at chemist outlets in key markets. It also improvised
brand assortment and conversion through dedicated chemist-led visibility inputs. The
company undertook direct consumer connect for Zandu Ortho Vedic Oil by samplings in
fairs and festivals.

Kesh King's sales grew by 20%. The company launched 30 ml bridge pack at Rs 49/- for
Kesh King Oil to increase penetration. For Kesh King shampoo sachet, the company
conducted focused distribution drives, and large scale sampling. The sachet contribution
to shampoo sales increased to 10% in Q1FY23 compared to 4% in Q1FY22. It also
conducted on ground activations to improve brand visibility & recall.

The sales in the Male Grooming segment (Fair and Handsome) grew by 32%. The
company launched Fair and Handsome Cream 30gm shelf ready pack of 6 pcs to drive
key functional benefits (7 hr. Brighter Look) at point of sale. Modern Trade Visibility,
Consumer offer, Digital Communication and Chemist Channel activation programmes
were conducted for Fair and Handsome Facewash.

Sales growth remained flat for BoroPlus over previous year. The company said new
products like BoroPlus Aloe Vera Gel and BoroPlus Soap are performing well. It
launched new variant of BoroPlus Aloe Vera Gel: 100% Organic BoroPlus Aloe Vera
Gel with Green Tea.

In the Healthcare Range, sales declined by 25% on a high base of 59% growth in
previous year. According to the company, immunity portfolio declined significantly due
to higher sales in base quarter due to the 2nd wave of the pandemic. It launched Zandu
Stevia (Meethi Tulsi), Zandu Bone Care Juice and Zandu Vitality Booster juice on
Zanducare.

Dermicool contributed to 8% of Domestic sales in Q1FY23. The company's marketing

initiatives in pipeline include imagery revamp with superior brand repositioning, industry
benchmark claims on pack & communication supported with marketing investment to
connect with new consumers, launch new pack sizes to drive trials & increase
penetration, and geography and channel expansion drives.

The international business of the company was up 45% led by MENA & SAARC. The
company said all its major brands - 7 Oils in One, Navratna, Fair and Handsome, Kesh
King and BoroPlus - performed well.
 

Product mix :-
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Brand Value :
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Emami targeted audience :