INTERNATIONAL

MARKETING

Culture
Value of
Japan
Lecturer: Mrs. Mai Quynh Anh
 WHAT WE'LL DISCUSS
INDIVIDUALISM/ COLLECTIVISM INDEX
POWER DISTANCE INDEX
UNCERTAINTY AVOIDANCE INDEX

TODAY'S
TOPICS
Individual/ Collective index is the degree of
interdependence a society maintains among its members.
It has to do with whether people ́s self-image is defined in
terms of “I” or “We”

The Theory of Hostede Culture

Dimension

 JAPAN IS A COLLECTIVISM
With a level of 46, individualism is not
encouraged in Japan

INDIVIDUALISM VERSUS
COLLECTIVISM (IDV)
 Tend to work in a team
manner, relationships with
teams

Give them a belief in loyalty,

viewing activities, success,
achievements of an
individual such as activities,
achievements of a group
 POWER DISTANCE INDEX

Power Distance is defined as the extent to which the less

powerful members of institutions and organisations
within a country expect and accept that power is
distributed unequally

The Theory of Hostede Culture

Dimension
 POWER
DISTANCE
INDEX (PDI)

As the result from Hofstede Insights

Statistic (2019), Japan at an intermediate
score of 54.
JAPAN IS A
BORDERLINE
HIERARCHICAL
SOCIETY
Conscious of their
hierarchical position in
any social setting and act
accordingly
 UNCERTAINTY
AVOIDANCE INDEX

The Uncertainty Avoidance dimension expresses the

degree to which the members of a society feel
uncomfortable with uncertainty and ambiguity.
UNCERTAINTY
AVOIDANCE
INDEX

One of the countries with high

uncertainty avoidance is Japan.
Japan scores 92 on Hofstede's Cultural
Dimension Model, making it "one of the
most safe countries on earth"
Spend a lot of time and effort
researching, evaluating and figuring
out all the details of the process.

Attention to detail and effort to

perfection have made them very
successful and at the forefront of quality
 This strong characteristic has been a
strength of Japan, in that it has kept them
ahead in every way when it comes to
product quality. “Made in Japan” stands
for excellent product quality and
reliability. Japan is a great example of
how the Avoidance of Uncertainty
mentality can shape a society at large as it
pervades every aspect of their culture.

THANKS FOR YOUR

ATTENTION
Culture Value of Japan - Group KitKat