Meet the team

1. Nguyen Van Khai

2. Phan Xuan Khanh

3. Huynh Thi Minh Tram

4. Nguyen Khanh Nhi

5. Phan Thi Kim Huong

6. Pham Nguyen Man

7. Tran Viet Cuong

 ELEMENTS OF
CULTURE IN JAPAN
Culture Value

Individualism/
01 Collectivism Index
(IDV)

Power Distance
03 Index (PDI)

Uncertainty
04 Avoidance Index
(UAI)

 In Japanese society, for a long time following the

The
agricultural economy, the Japanese have a habit of

forming working groups due to their agricultural and

rural nature. Through the change of agricultural

Individualism
culture to industrial culture, teamwork is not lost, but

it is also strengthened to create working groups,

/Collective
creating a high collective spirit.

Index (IDV)
Based on the Japanese attitude of always taking

care of the family, sticking with the family, small

families make up society. This attachment is based

on loyalty, which is a characteristic element of the

Japanese people. Therefore, the prominent

Japanese culture is the family culture. This cultural

aspect is also reflected in the fact that the

Japanese are always loyal and they are always

By KitKat Team
afraid of losing face when they do not complete
International Marketing
their tasks, individually.
NOMADIC  |  24

01
JAPAN IS A COLLECTIVISM
With a level of 46, individualism is not encouraged in Japan, people tend to work in a team

manner, relationships with teams give them a belief in loyalty, viewing activities, success,

achievements of an individual such as activities, achievements of a group. With this cultural

feature, in enterprises, the element of teamwork is highly appreciated. The success of an

enterprise is closely related to the effectiveness of teamwork.

02
CULTURE VALUE OF JAPAN

Power
Distance
Index (PDI)
This dimension deals with the fact that all

individuals in societies are not equal – it

expresses the attitude of the culture towards

these inequalities amongst us. Power Distance

is defined as the extent to which the less

powerful members of institutions and

organisations within a country expect and

accept that power is distributed unequally.

As the result from Hofstede Insights statistic

(2019), Japan, at an intermediate score of 54,

Japan is a borderline hierarchical society.

Japanese are always conscious of their

hierarchical position in any social setting and

act accordingly. However, it is not as

hierarchical as most of the other Asian cultures.

Some foreigners experience Japan as extremely

hierarchical because of their business

experience of painstakingly slow decision

making process: all the decisions must be

confirmed by each hierarchical layer and finally

by the top management in Tokyo. Paradoxically,

the exact example of their slow decision making

process shows that in Japanese society there is

no one top guy who can take decisions like in

more hierarchical societies. Another example of

not so high Power Distance is that Japan has

always been a meritocratic society. There is a

strong notion in the Japanese education system

that everybody is born equal and anyone can

NOMADIC  |  24
get ahead and become anything if he works

hard enough.

03
 Uncertainty avoidance is the level

of stress that an organization,

society or culture experiences

when faced with uncertainty and

ambiguity. This index measures

levels of uncertainty avoidance in

order that countries could be

compared to at least one

another.

Uncertainty
When conducting any form of business with the

Japanese, one has to come into the situation

knowing that it will take time, as they spend a lot

Avoidance
of time and effort researching, evaluating and

figuring out all the details of the process. This

Index (UAI)
strong characteristic has been a strength of

Japan, in that it has kept them ahead in every way

when it comes to product quality. Attention to

detail and effort to perfection have made them

very successful and at the forefront of quality.

One of the countries with high “Made in Japan” stands for excellent product
uncertainty avoidance is Japan. Japan quality and reliability. Japan is a great example of

scores 92 on Hofstede's Cultural Dimension how the Avoidance of Uncertainty mentality can

Model, making it "one of the most safe shape a society at large as it pervades every

countries on earth" aspect of their culture. This can certainly be seen

throughout the way they conduct themselves in

their daily lives as well as their business practices

and work ethic.

04