Marketing strategy of Haldiram Resturants.

Haldiram's is an Indian snack and sweets manufacturer and restaurant chain based in
Nagpur, Maharashtra, India. It was founded in 1937 by Ganga Bhishen Agarwal and
has since become one of the most successful and well-known brands in the Indian
snack industry. In this literature review, we will discuss the marketing strategies that
Haldiram's has employed to establish and maintain its brand identity, as well as its
success in the Indian market and beyond.

One key aspect of Haldiram's marketing strategy is its focus on product

differentiation. The company has established itself as a premium brand, offering a
wide range of high-quality and innovative snack and sweet products. It has also
placed a strong emphasis on product packaging, with attractive and visually
appealing packaging that helps to differentiate its products from those of its
competitors.

Haldiram's has also invested heavily in branding and marketing efforts. It has a
strong presence on social media platforms, including Facebook, Instagram, and
Twitter, where it regularly posts about new products, promotions, and other brand-
related news. The company has also engaged in various sponsorship and partnership
deals, including sponsoring major events and sports teams, as well as collaborating
with popular celebrities and influencers to promote its products.

Another important element of Haldiram's marketing strategy is its focus on customer

service and satisfaction. The company has a strong emphasis on ensuring that its
products and services meet the needs and expectations of its customers, and it
regularly solicits customer feedback to improve its offerings. Haldiram's has also
established a strong network of retail outlets and distributors across India, making its
products easily accessible to customers.

Overall, Haldiram's marketing strategy has been highly effective in establishing the
brand as a leader in the Indian snack and sweet market. Its focus on product
differentiation, branding, and customer satisfaction has helped it to build a loyal
customer base and maintain a strong presence in the highly competitive Indian food
industry.