Shruti Sharma

21531034

Company: - Dabur

Company information

Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience
for 137 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural
Health Care Company. Dabur's FMCG portfolio includes nine Power Brands: Dabur Chyawanprash, Dabur
Honey, Dabur Honitus, Dabur Pudin Hara and Dabur Lal Tail in the Healthcare space; Dabur Amla, Dabur
Red Paste and Vatika in the Personal care space; and Réal in the Foods category.

As part of this Power Brand strategy, Dabur has been putting in disproportionate investments behind
these brands to not just improve visibility, but also enhance distribution and increase the pace of
innovation by way of new products, variants, and format launches. This strategy has paid rich dividends
with the Power Brands reporting stronger growth even during trying times.

Business Definition of dabur

Dabur India Limited is a fast moving consumer goods (FMCG) company. Its segments include Consumer
care business, Food business, Retail business and Other segments. Its Consumer care business segment
includes home care, personal care, and health care. Its Food business segment includes juices,
beverages, and culinary. Its Retail business segment includes retail stores. Its Other segments include
Guar gum, pharma and others. Its product categories include hair care, oral care, health care, skin care,
home care and foods. Its FMCG portfolio includes eight brands, including Dabur Chyawanprash, Dabur
Honey, Dabur PudinHara, Dabur Lal Tail and Dabur Honitus in the healthcare space; Dabur Amla and
Dabur Red Paste in the personal care category; and Real in the food and Beverage’s category. In
addition, Vatika is an international brand. Its products include Real Juices, Dabur Red Paste, Odonil,
Odomos, Dabur Hommade Tasty Masala, Rheumatil Oil, Dabur Badam Oil, Odopic, Oxy bleach and
Hajmola.

VISION

Dabur is always dedicated and focused on the good health and well-being of every household with a
tagline- celebrates life justifying the vision.

MISSION

Dabur aims to provide 100% natural products for its customers, as its believes-health is wealth.

Objective:-
1. Ownership: This is our Company and we accept personal responsibility and accountability to
meet business needs.
2. Passion for Winning: We all are leaders in our area of responsibilities with a deep commitment
to deliver results. We are determined to be the best at doing what matters the most.
3. People Development: People are our most important asset. We add value through result-driven
training, while encouraging and rewarding excellence.
 4. Consumer Focus:-We have superior understanding of consumer needs and develop products to
fulfill them.
5. Team Work: we work together on the principle of mutual trust and transparency in a boundary-
less organization. We are intellectually honest in advocating proposals, including recognize…

Goal: At Dabur, improving the Health & Well-Being of every Household is what we have strived
for throughout our 137 years of existence. Also Goal is to maintain the perfect harmony
between nature and mankind while we go about our business of delivering the best nature-
based solutions for the everyday health and personal care needs of our consumers across the
globe.

Business Model of Dabur

Dabur follows a very unique business model called Umbrella Branding Strategy. It means that all
products are under one brand name. The logo of Dabur is an old banyan tree that conveys Dabur’s
heritage, dedication, and stability.

Dabur uses a 3 tier distribution system, i.e., from stockiest – to wholesaler – to retailers – to final
consumers. With this system, the products are made available in departmental stores, grocery shops,
etc., across the country.
The price of the different products of Dabur is reasonable to the people of every class. As one of the
company’s key dreams is ‘back to nature’, all Dabur products are made with natural ingredients. Dabur’s
brand-loyal consumer base claims that all of the company’s products are essentially organic.

FMCG and pharmaceutical businesses were separated in 2003 to ensure a better clarification of
products. This led to the discontinuation of the umbrella strategy that existed before.

Sales Promotion is one of the main tools of the company’s successful marketing strategy. There are
different sales marketing instruments that have been introduced by the organization for various goods
so far. Coupons, gift sets, refunds on money, and festive sales are some of them. To improve the
consumer base, merchandising, rewards, and exchange deals are also offered to clients.

• Health care product

• Hair care product

• Skin care

• Oral care

• Home care

• Food