Assistant Brand Manager-Job Description

About Us

Dabur India Ltd. is one of India’s leading FMCG Companies with Revenues of
over Rs 8,500 Crore & Market Capitalisation of over Rs 72,500 Crore. Building on a
legacy of quality and experience of over 135 years, Dabur is today India’s most
trusted name and the world’s largest Ayurvedic and Natural Health Care
Company.

Dabur India is also a world leader in Ayurveda with a portfolio of over 250
Herbal/Ayurvedic products. Dabur's FMCG portfolio today includes five flagship
brands with distinct brand identities -- Dabur as the master brand for natural
healthcare products, Vatika for premium personal care, Hajmola for
digestives, Réal for fruit juices and beverages and Fem for fairness bleaches and
skin care products.

Dabur today operates in key consumer product categories like Hair Care, Oral Care,
Health Care, Skin Care, Home Care and Foods. The ayurvedic company has a
wide distribution network, covering 6.7 million retail outlets with a high penetration in
both urban and rural markets.

Dabur's products also have huge presence in the overseas markets and are
today available in over 100 countries across the globe. Its brands are highly
popular in the Middle East, SAARC countries, Africa, US, Europe and
Russia. Dabur's overseas revenue today accounts for over 27% of the total
turnover.

The 135-year-old ayurvedic company, promoted by the Burman family, started

operating in 1884 as an Ayurvedic medicines company. From its humble beginnings
in the by lanes of Calcutta, Dabur India Ltd has come a long way today to become
one of the biggest Indian-owned consumer goods companies with the largest herbal
and natural product portfolio in the world. Overall, Dabur has successfully
transformed itself from being a family-run business to become a
professionally managed enterprise. What sets Dabur apart from the crowd is its
ability to change ahead of others and to always set new standards in corporate
governance & innovation.

Job Brief

We are looking for an Assistant Brand Manager to help us build our brands and
raise brand equity. You will be assigned to one of our master brands in the portfolio.
 You’ll report to a ‘Senior Brand Manager’ and work across all levels and departments
of our organization to find what makes the brand unique and communicate it to the
world.

To do that, you’ll need to uncover consumer insights and deliver innovative

marketing campaigns. We’ll turn to you to learn what can attract our customers and
prospects and how we can improve customer experience.

If you’re creative, possess a strategic mind and are passionate about brands, we’d
like to meet you. Ultimately, you’ll help us improve our brand’s reputation and drive
growth, to make the brand rich, famous and loved.

Responsibilities

 Analyse brand positioning and consumer insights

 Shape and communicate our brand vision and mission
 Translate brand elements into plans and go-to-market strategies
 Work with a team of marketing people working on brand initiatives
 Lead creative development to motivate the target audience
 Measure and report performance of all marketing campaigns, and assess ROI and
KPIs
 Monitor market trends, research consumer markets and competitors’ activities
 Oversee brand extensions and ongoing marketing and advertising activities
 Devise innovative growth strategies
 Align the company around the brand’s direction, choices and tactics

Requirements

 Ability to develop brand and marketing strategies

 Experience in identifying target audiences and devising effective campaigns
 Excellent understanding of the full marketing mix
 Strong analytical skills, partnered with a creative mind
 Data-driven thinking and an affinity for numbers
 Outstanding communication skills
 Up-to-date with latest trends and marketing best practices
 MBA in Marketing, with a good academic record