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E-commerce

Meets
Health Care
KUSUMO MARTANTO
CEO, BLIBLI.COM
DIGITAL TECH CREATES VALUE ACROSS INDUSTRIES

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Source: McKinsey
INDONESIA IS THE REGION OF DIGITAL GROWTH

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Source: google-temasek-internet-economy-2017
INDONESIA is one of the fastest growing
e-Commerce market Asia Pacific

It is the BIGGEST e-Commerce market


in South East Asia
2025 PREDICTION:
E-COMMERCE MARKET EXIST IN ALL SEA COUNTRIES >$5 BILLION
INDONESIA EXPECTED TO REACH $46 BILLION

TOTAL 5.5 TOTAL 87.8


2015 2025
eComm market ID 1.7 ID 46.0 eComm market
($, billion) ($, billion)
VN 0.4 VN 7.5

PH 0.5 PH 9.7
TH 0.9 TH 11.1
MY 1.0 MY 8.2

SG 1.0 SG 5.4

Sources: Google research, Temasek, Euromonitor


SOME KEY DRIVERS OF RAPID GROWTH

Average Spending on e-Commerce Young population and


IDR 6,5 Mio/yr productive age > 50%

48,2% Internet Penetration


132,7 MILLION 45% 4th
Largest
Highest in

Of total Indonesian population


of ASEAN
GDP Population SEA
51,8% (266,1 Million)

Total Number of Active


Smartphone users Mobile Connections Social Media Users
67% 415,7 MILLION 130 MILLION
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Sources: Internet World Stat


PEOPLE NOW SPEND MORE TIME WITH DIGITAL AND MOBILE

DIGITAL
MOBILE

TELEVISION

RADIO

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1950 1960 2000 2015 Pharmaceuticals

Sources: eMarkerter, US, November 2015


MOBILE IS NOT JUST A TECHNOLOGY
IT IS A CONSUMER BEHAVIOR
REASON PEOPLE BUY THROUGH E-COMMERCE

COST CONVENIENCE MORE VALUE TIME SAVING


SAVING VARIETY ADDED
SERVICE
HEALTHCARE IN DIGITAL ERA

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CHALLENGES FOR HEALTHCARE IN DIGITAL ERA

PATIENTS
&
PARTNERS
INVESTMENT

TECHNOLOGY REGULATION
MANPOWER

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THE MOVEMENT HAS STARTED

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WHY ECOMMERCE IN HEALTHCARE?

E-COMMERCE

CHOICE INFORMATION CONVENIENCE

PRODUCTS ANYWHERE
& BIG DATA ANYTIME
SERVICES

PATIENT/ CUSTOMER Contoso


Pharmaceuticals
HEALTHCARE & E-COMMERCE: COLLABORATION OPPORTUNITY

MEDICAL PACKAGE – STREAMLINE VALUE-ADD PACKAGE


VOUCHER SALES PROCUREMENT FOR FOR PATIENTS
HOSPITAL NEEDS
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MEDICAL CHECK UP

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PAKET MELAHIRKAN

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PAKET
BREAST CHECKUP

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VALUE-ADDED SERVICES FOR PATIENTS

WELCOME KIT NEWBORN HAMPERS


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page 20
EXPERIENCE FIRST – BUY LATER

AIR PURIFIER BEDDING FOR NEWBORN


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page 21
• Online Doctor consultation
• Apotik Antar
• Medical/ health update
Summary
Summary tagline or
sub-headline

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Medicine Delivery at Hospital Pharmacy

RS Surya Husadha, Denpasar, Bali

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COLLABORATION BENEFITS

Accessibility Optimization Efficiency Patient focused


24/7

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5 KEY PRINCIPLES
5 KEYS PRINCIPLES
• HAVE A NEW MINDSET

• START FROM ‘CUSTOMERS’

• BUILD THE RIGHT TEAM & ORGANIZATION

• INNOVATE – BE BOLD, FAIL FAST, LEARN, & ITERATE

• CREATE PARTNERSHIP & COLLABORATE STRATEGICALLY

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