Social Media Usage in Romania

The number of internet users in Romania has been increasing every year since
2014. One of the highest increases was registered in 2020, when the number of
internet users exceeded 15 million.
Romanian social media had faster growth in 2020 (13%) as compared to 2019
(9%), a sign that the pandemic kept all of us at home and connected to social
networks.
In 2021 the average time spent on the Internet per day increased by 5 minutes from
7.21 hours to 7.26. At the same time, Romanians spend 2 hours 16 minutes on
social networks.
Today there are more than 15 million social media users in Romania. At the same
time, majority of them go to social networks from mobile. It is curious that an
average Internet user in Romania has 8.9 accounts in social networks. This is
probably due to the fact that many people create several accounts for work,
communication, use different platforms. For work purposes, social networks are
used by 33.6% of respondents.
The most important Social Media platforms used in Romania in 2020 are
Facebook, Youtube, Facebook Messenger, Instagram.

Facebook

A recent study revealed that Facebook continues to be the most popular social
media platform in Romania, with 93% coverage among urban Internet users.
There were 11 937 900 Facebook users in Romania in December 2021, which
accounted for 62% of its entire population.
The majority of them were women - 50.8%.
Monthly visit rate of Facebook is 93.3 million
People aged 25 to 34 were the largest user group (2 800 000).

On this slide, you can see the statistics of Facebook visits from different devices.
As you can see, smartphones have the highest rate at 98.1%. The percentage of
visits to Facebook only from a computer is 1.9%. And the percentage of people
who use both devices is 24.6%.
In principle, a similar situation is observed with other social networks.
Messenger

There were 10 282 700 Messenger users in Romania in December 2021, which

accounted for 53.4% of its entire population.
The majority of them were women - 51.7%.
People aged 25 to 34 were the largest user group (2 300 000)

Instagram

There were 4 851 000 Instagram users in Romania in December 2021, which

accounted for 25.2% of its entire population.
The majority of them were women - 51.9%.
People aged 18 to 24 were the largest user group (1 536 100).
…..

Youtube

In 2021, YouTube's user base in Romania amounts to approximately 12.96 million

users.
The number of YouTube users in Romania is projected to reach 14.44 million
users by 2025.
Monthly visit rate of Youtube is 81.7 million
.....

PreConclusion

In 2021, the advertising audience in Romania across Facebook, Instagram, and

Facebook Messenger was mainly composed of people of ages between 25 and 34
years old. In all cases, we can see that the most active users are women. And 99%
of them browse websites or use applications via mobile devices, and only 1.32%
go online exclusively through traditional desktops. (Youtube is an exception)

Conclusion
Today, every inhabitant of our planet has access to many different social networks.
For every taste: for work, for communicating with friends, for travel, for
entertainment. Each region and country is developing its own social networks.
By 2021, we came up with an indicator of almost 4 billion social media users
worldwide - an impressive number. More than 66.09% of active users of popular
platforms (such as Facebook or Instagram) visit their page every day, and this is a
fantastic indicator that underlines how the networks have strengthened and
integrated into our lives. And how they managed to grab our attention.