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MRC KT - Statistics

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This document discusses statistical concepts including data types (nominal, ordinal, interval, ratio), sampling methods, analysis of variance (ANOVA), and factor analysis. It provides an overview of key terms and techniques in statistics as part of an introduction to marketing research methods and data analysis.

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MRC KT - Statistics

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ASMITA DAS MBA 2021-23 (Delhi)

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MRC KT - Statistics

Mudit Gandhi
Sample Size calculation
Today we learn the what. How is on you.
1. Data Types:
a. Non Metric
i. Nominal
ii. Ordinal
b. Metric
i. Interval
ii. Ratio
Today we learn the what. How is on you.
1. Data Types:
a. Non Metric
i. Nominal
ii. Ordinal
b. Metric
i. Interval
ii. Ratio
The Marketing Research Flowchart
Method selection
Test Selection
Sampling Methods
WTF is ANOVA
And some more jargon
1. Post Hoc
2. Factor Analysis
Factor Analysis

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