INTERNATIONAL

BUSINESS
MANAGEMENT
EXAM PREPARATION
 EXAM STRUCTURE
Pre-exam case study to read and analyse at home
2 hour exam: 16th Jan 4pm – room 402
The exam is out of 50 marks and will comprise of 3 essay-type questions

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CASE STUDY –
VITALITY GROUP – INTERNATIONALIZATION OF HEALTH TECH

Length 6 pages + 3 pages of figures

There are no main conclusions or answers
within the case itself.

Topics covered during the module:

Introduction to International Business
Global Marketplaces and Business Centres
Strategies for Analyzing and Entering Foreign Markets
Strategic Alliances
International Cooperation Among Nations
International Marketing
International HRM and Labor Relations
To be used as lenses when reviewing the case
and while answering the questions

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FORMAT OF THE
QUESTIONS/ANSWER
STRATEGY
• Based on your understanding of the case
• Based on providing your
evaluation/assessment/appraisal of the case
• Based on providing your views/opinion with
justifications
• Not dictating which angle to take while
answering the questions. For instance, you
can use:
• Mode of entry
• Evaluating Costs, Benefits, and Risks
• Analysis/assessment of foreign markets
• International Strategic Alliances
• International HRM
etc. while drafting your answer at the exam

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THANK YOU!