Under Armour and Costa Coffee both use Instagram and Facebook as important social media platforms to advertise to target audiences. For Under Armour, Instagram is most effective for reaching a younger target market of teenagers. Costa Coffee also uses Instagram to reach teens and young adults, but Facebook may be more effective for Costa since it has a broader customer base that includes older generations. While websites provide information, social media is emphasized as more important for promotion, especially Instagram which many younger people frequently use.
Under Armour and Costa Coffee both use Instagram and Facebook as important social media platforms to advertise to target audiences. For Under Armour, Instagram is most effective for reaching a younger target market of teenagers. Costa Coffee also uses Instagram to reach teens and young adults, but Facebook may be more effective for Costa since it has a broader customer base that includes older generations. While websites provide information, social media is emphasized as more important for promotion, especially Instagram which many younger people frequently use.
Under Armour and Costa Coffee both use Instagram and Facebook as important social media platforms to advertise to target audiences. For Under Armour, Instagram is most effective for reaching a younger target market of teenagers. Costa Coffee also uses Instagram to reach teens and young adults, but Facebook may be more effective for Costa since it has a broader customer base that includes older generations. While websites provide information, social media is emphasized as more important for promotion, especially Instagram which many younger people frequently use.
as it involves many people ordering products online rather than visiting in store making it important.
Here is Under Armour’s Instagram:
https://www.instagram.com/ underarmour/?hl=en
For an audience like myself, Instagram is
one of the most used social media sites meaning it is perfect to advertise to a Target Audience of Teenagers. Here is Under Armour’s Facebook: https://en-gb.facebook.com/ UnderArmour/
As Facebook is an older site which is used
by older generations, it won’t be as effective as a site like Instagram as the companies products are more directed to younger people.
Here is Under Armour’s twitter:
https://twitter.com/underarmour
Costa Here is costa’s website: https://www.costa.co.uk/
As sales of this company is achieved by
going in person and not many people of the younger generation use websites, it means that it isn’t much of an effective promotion method compared to social media platforms like Instagram.
Here is costa’s Instagram:
https://www.instagram.com/ costacoffee/?hl=en Like Under Armour, Costa has a target audience of younger people from Teens to early Adulthood hence why Instagram is a good place to Advertise to these people.
Here is costa’s Facebook:
https://en-gb.facebook.com/CostaCoffee/ Facebook for Costa will be more effective than Under Armour as the company is more flexible to all age ranges and popular throughout, meaning there is still a large presence of older people who use Facebook more often. Here is costa’s twitter: https://twitter.com/CostaCoffee? ref_src=twsrc%5Egoogle%7Ctwcamp %5Eserp%7Ctwgr%5Eauthor