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  • Market Analysis

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    Caitlin Savares Banga
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    The document analyzes key Philippine tourism markets. It identifies South Korea, USA, Japan, and China as core markets with over 200,000 annual arrivals that spend heavily on shopping and food. Strategic markets like Singapore, Malaysia, Australia, Canada, Taiwan, Hong Kong, and UK see 100,000-200,000 arrivals annually and spend most on accommodation. Opportunity markets such as India, Scandinavia, Russia, Germany, and the Middle East have under 100,000 arrivals but potential for quick growth. The Philippines offers nine core tourism products.

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    The document analyzes key Philippine tourism markets. It identifies South Korea, USA, Japan, and China as core markets with over 200,000 annual arrivals that spend heavily on shopping and food. Strategic markets like Singapore, Malaysia, Australia, Canada, Taiwan, Hong Kong, and UK see 100,000-200,000 arrivals annually and spend most on accommodation. Opportunity markets such as India, Scandinavia, Russia, Germany, and the Middle East have under 100,000 arrivals but potential for quick growth. The Philippines offers nine core tourism products.

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    Download as DOCX, PDF, TXT or read online from Scribd
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    8 views1 page

    Market Analysis

    Uploaded by

    Caitlin Savares Banga
    The document analyzes key Philippine tourism markets. It identifies South Korea, USA, Japan, and China as core markets with over 200,000 annual arrivals that spend heavily on shopping and food. Strategic markets like Singapore, Malaysia, Australia, Canada, Taiwan, Hong Kong, and UK see 100,000-200,000 arrivals annually and spend most on accommodation. Opportunity markets such as India, Scandinavia, Russia, Germany, and the Middle East have under 100,000 arrivals but potential for quick growth. The Philippines offers nine core tourism products.

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    © All Rights Reserved
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    market analysis

    1. core (key) markets- have a large existing share of Philippine tourism (+200,000 arrivals p.a.)
    It is either growing or stable such as in South Korea, USA, Japan, and China. so what do these
    countries have in common? these are the countries that mostly spend money on shopping and
    buying foods and beverages. Which helped their core key markets have a large share on their
    tourism

    2. strategic markets- have a moderate existing share of Philippine tourism about (100,000—
    200,00 arrivals p.a.) The strategic market in the philippines is fast growing (+10% per year) such
    as the Southeast Asia (especially Singapore and Malaysia), Australia, Canada, Taiwan, Hong
    Kong, and United Kingdom. These countries have spent most of their expenditures on
    accommodation. Like stay-ins, hotels, services, tours, and many more.

    3. opportunity/niche markets- has a small existing share of Philippine tourism (less than
    100,000 arrivals p.a.) The Philippines’ have several niche markets and have the
    potential to grow quickly such as in India, Scandinavia, Russia, Germany, and the
    Middle East( these is where the countries Iran, Iraq, Israel, and Saudi Arabia are
    located )

    The philippines have 9 core products:

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