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Gig by Felix Nguyen

Product Research
by Felix Nguyen

Client:
ahmeddenis

30.12.2021
Structure
Disclaimer
1. Product Criteria
2. Winning Product Please also do your own research along with
a. Introducing the winning product suggestions from this report. Never rely blind on
b. Features researches and do not execute right away if you
3. Amazon Reference and Insights did not research by yourself after receiving this
4. Trends product suggestion.
a. US
b. Worldwide
5. Industry Analysis
a. Key Drivers and Figures
If you are interested to
b. Forecast
receive monthly product
6. Suppliers
recommendations and
a. Aliexpress
Industry Insights, feel free
b. Alibaba
to join my community!
7. Breakdown Potential Revenue
8. Conclusion
Ecomfreedom Community (click here)

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My Product Criterias
Breakdown of a winning product

High Demand Low Availability


Problem-solving products are Not easy to find in stores, most
most likely in high demand likely a new product in the market

Good Profit Margins Wow Factor


factor of minimum 2.5x rule Grabs attention
-> has to be scalable

Specs

● small & light weight


● straight forward (easy to understand functionalities)
● target retailing price: > 20 USD
● low seasonality
● no legal issues (licensed or patented products)
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The High Potential Product

Wooden Ziplock
Bag Organizer
Category: Kitchen & Dining
Niche: Kitchen Storage Accessories

First impression:
- Very influencer friendly
(For Marketing strategies via Facebook, Youtube and
Instagram)
- Suitable private labeling product for Webshop
Dropshipping and Amazon FBA
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Wooden Ziplock Bag Organizer

Features
1. Declutter Style - Gorgeous bamboo boxes specifically made for food
storage bags – Snack sized to quart sized to gallon sized.
2. Fully Assembled - one-piece solid wooden box that is directly filled
from the openings at the top of the box.
3. Organize Like A Pro - Sandwich bag holder is compatible with Ziploc
(Ziplock), Hefty, Glad, and more.
4. Compatible With Most Brands- Compatible With Ziploc, Solimo,
Hefty, Glad, Up&up & Greatvalue Storage, Freezer And Slider Bags.
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Amazon Reference
Why is the amazon insight relevant
Top 10 USA companies ranked by
for online shops and dropshippers?
Retail Ecommerce Sales Share 2018:
The Amazon marketplace gives us a huge and important insight Source Link

if there is a market for this product or not.


Amazon captures nearly half of the USA e-commerce market by % of USA retail ecommerce sales
the end of 2018.
According to the numbers in the next sheet there is a medium
demand and low competition for this product. But in order to
explore the full potential of this product, we need to take a look
outside of Amazon. At this point google as the largest search
engine will join our analysis.

Amazon in the USA takes 49.1 % of the whole ecommerce


share. Another example comes from the UK with 33.5 % of all
ecommerce sales through Amazon UK. (Source Link)
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Amazon Reference
In order to find out which product might
be successful on Amazon you will need to
check the overall market situation for that
search term.

Good results would be:


- Around 300 Sales per month
- Less than 150 reviews average
- Minimum Price over 20 USD

In this case we met all the requirements


which helps a lot in order to increase our
chances of success.

If you use Jungle Scout, please remove all


Sponsored ads and products that are far
away from being related to our product.
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Amazon Reference
After sorting the revenue from
high to low we can see that the
first 12 sellers already generate
over or around 30K USD in
revenue.

One seller with only 1 reviews is


able to generate more than 46K
USD per month already.

Another listing with 58 reviews


generates 155K USD per month.
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Amazon Reference
This seller is already able to
generate more than 36K per
month with 1 reviews.
Launched 15 days ago.
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Amazon Reference

This is one of the main


keywords when searching for
this product

Per month you can expect


around 23K exact searches.
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Amazon Reference

A very similar graph


and pattern can be seen
for the search term
kitchen organization and
storage.
Amazon Reference

The Amazon marketplace gives us an


important insight if there is a market for this
product or not. According to the numbers we
have a stable market with decent demands
and manageable low competition. This will
give us space to enter the market and
successfully place a product.

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Google Trends
U.S.
Constantly increasing search
volume over last year
According to the search volume on Google,
we can see an increasing graph over the
last few month and years which indicate
an increasing search volume and
interested in related products. This graph
can reflects very well the general interests
related to this item.
Target these regions with PPC
(i.e., AdWords)
Don’t waste money targeting the country
on Google AdWords. Run ads for the cities
or subregions where potential customers
reside. Let me know if you need insights
for other regions,
I can research that for you as well.
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Google Trends
Worldwide
The Worldwide search
volume is very similar to the
USA. A stable search volume
with solid and stable growth.

The overall the drawer


organizer niche seem to be
always a relevant topic with
stable and high search volume
over the years.
Global Kitchen Organizer Market
Key Drivers and Figures

“Growth of the construction industry is expected to boost demand for


interior designing and organizing products such as kitchen storage
“Global Kitchen organization over the forecast period. For instance, according to the
Organizer Market: From
an estimated market size Global Construction 2030 and Oxford Economies, in 2016, the global
of USD 115,695 Million construction industry was valued at US$ 9.5 trillion, which is expected
in 2018, the value sales to increase by 85% to reach US$ 17.5 trillion by 2030, with China, India,
of money bank are
expected to reach US$
and the U.S. accounting for 57% of the global share. Moreover,
154,969 Mn by 2027 according to the India Brand Equity Foundation, India real estate
with a CAGR of 3.3%” sector was valued at US$ 120 billion in 2017 and is expected to reach
US$ 1 trillion by 2030. Moreover, it is expected to contribute over 13%
to the country’s GDP. ”

Source (Link)

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Global Kitchen Organizer Market
Key Drivers and Figures

Source (Link)

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Supplier

Aliexpress Insights
(for Webshop/Dropshipping)

Living Dropshipping Store

(Link)
If you are planning to
dropship, you can see similar
product like this is selling very
good on aliexpress.

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Supplier

Aliexpress Insights
(for Webshop/Dropshipping)

Positive Life Store

(Link)
This alternative seller can ship
within 4 to 13 days.

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Supplier
Aliexpress Insights
1. Faster: Standard methods of shipping from China to other parts of the world usually take months.
ePacket But, with ePacket delivery you get much faster delivery times. Of course, you’re still no match in
comparison to Amazon’s delivery times, but you can expect your delivery to reach your customer in
the span of 10-20 days.
In case you are not familiar 2. Cheaper: ePacket offers cheaper delivery options so you can use this to your advantage. With
with ePacket, here is a short cheaper delivery options you’ll be able to price your products competitively.
3. Door-to-door China ePacket tracking: The ePacket delivery provides customers the option of
benefit list of this service: end-to-end tracking, without paying any additional costs. This is a huge benefit for them to be able
to monitor the location of the package. The ePacket can easily be tracked on official websites such
as EMS and USPS.
4. Free returns on any undeliverable items: Another benefit to the customers is the sense of security
they get knowing that any undeliverable item is returned, without any additional expense. This in
turn, improves the customer-merchant relationship, as the online merchants will be able to provide
refunds on any packages that were not successfully delivered to customers.
5. Payment of postal customs: Any customs, duties, and/or taxes must be paid by the recipient of the
shipment. As the ePacket delivery goes through regular custom clearance, customers might be
required to pay any applicable taxes and duties. Source Link
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Supplier
Note:
Low Price and often

Alibaba negotiable!

Own Stock holding Ningguo Ningni Trading Co., Ltd.

In case you want to hold and build your own


inventory or for Amazon FBA I recommend
you to take a look at this supplier:

● LOW Minimum Order Quantity


● Good Lead Time
● Trade Assurance

(Link) to supplier

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Supplier
Suppliers Shipping and Product info

Alibaba
Shipping Method & Incoterm - DAP:
When it comes to shipping the supplier can choose or
quote an incoterm on how they want to deliver the
goods. DAP in this case means Delivery At Place. That
means the forwarder will ship directly to your desired
address and will cover all costs but not the importing
tax or duty fees.
We also have lead time of 15 days and shipping will
take up to 30 days usually, this can be confirmed with
the supplier. In case you are running out of stock, you
will have a time window of maximum 45 days in order
to restock.
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Supplier

Alibaba
Right now you can see that for 100 pcs we have about 5.85 USD unit costs.
And shipping cost will around 6.80 USD per unit, which is more than double
the usual cost), so the total cost will be around 12.65 USD, but as due to covid
shipping prices fluctuates, you need to confirm with supplier.
(usually the average cost via sea per KG2 costs 0.50 USD but due to covid and
other external factors, prices are higher)

Please also note:


Every supplier is willing to give you some discounts if you politely ask for it.
Try to give the supplier the feeling that you are willing to work on a long term
partnership, so that you can build up their trust level. Link (Click)

Usual Shipping Rate:


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Amazon

Shapes & Design


This seller with the similar product generate
already 36K per month with 1 reviews.

Regarding the sales price, I would aim to sell


for at least 42.99 USD for 1 organizer.

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Amazon

Competitor
Lots of competitors still have room for improvement
regarding their listing, for example this particular seller
should add more characters for the description in order
to have a better listing score for a potential higher
chance to be ranked higher (Better BSR).

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Potential Online Revenue


Webshop (Shopify)/Dropshipping Breakdown (w/google ads)

These are the results of the closest related search terms that would
lead to a landing page of the product. You can also see an increase in search volume within the last 4
years. The search volume has more than doubled since 2017!

Data for December 2021 not published by Google yet.


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Potential Online Revenue


Webshop (Shopify)/Dropshipping Breakdown (w/google ads)

Recommended Online Market Selling Price: 35.99 USD


Avg. Monthly searches for the top keywords related to
“Ziplock Organizer”: 1,093,920
Expected Click Through Rate: 2.38 %
Expected Conversion Rate: 1.96 %
= 3,295,680 x 0.0238 x 0.0196 x 35.99 USD

= Possible monthly revenue:


55,329.90 USD
Target Mobile
User!
This number is only related to customer with google accounts which means: The potential revenue is even higher including all sales channels like Amazon, Ebay etc. and social media
channels like Instagram, Facebook, Youtube etc.
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Potential Online Revenue


Webshop (Shopify)/Dropshipping Breakdown (w/google ads)

Recommended Online Market Selling Price: 35.99 USD


Avg. Monthly searches for the top keywords related to
“Ziplock Organizer”: 1,093,920
Expected Click Through Rate: 2.38 %
Expected Conversion Rate: 1.96 %
= 3,295,680 x 0.0238 x 0.0196 x 35.99 USD

= Possible monthly revenue:


55,329.90 USD

Google Ads Industry Benchmarks 2018 (Send me a PM and I will send you the PDF)

This number is only related to customer with google accounts which means: The potential revenue is even higher including all sales channels like Amazon, Ebay etc. and social media
channels like Instagram, Facebook, Youtube etc.
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Potential Revenue USA


AMAZON FBA Breakdown
Revenue (Justify your high sales price by branding
Profit Margin Calculation refers to the following product
your Product!) shipping details:
Item Price 42.99 USD Package dimensions: 3.8189 X 12.0472 X 12.5591 inches
Shipping 0.00 USD Unit weight: 2.4 pounds
Total Revenue 42.99 USD This calculation should be used as a guide to evaluate FBA.
Selling on Amazon Fees 6.44 USD The actual number can vary depending on the weight and
package dimension but this is the most accurate number that
Fulfillment by Amazon Fees 5.27 USD I can provide.
Shipping costs to AMZ 6.80 USD
Cost of Product 5.85 USD You can also save all this cost position if you fulfill the
products by yourself and not FBA.

Net Profitability 18.63 USD


Net Margin 43.33 %
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Wooden Ziplock Bag Organizer

Result
Why do I believe this product has high potential to be a successful
High Demand? YES Wow Factor? YES
winner on the market?
Because the numbers don’t lie. Good Profit YES Specs YES
Margins?
The demand level is very high and it is absolutely worth to test
- straight forward YES
out this product. Low YES
(easy to understand
As you can see in the above slides that the niche has been surging Availability? functionalities)
at a significant rate in terms of value sales, which can be
- target retailing price: > 20
attributed to an increase in concerns among sustainable home USD YES
decoration. - low seasonality YES
HIGH - no legal issues (licensed or
This gives us a great opportunity to start entering the market. patented products) YES
POTENTIAL!
Do not forget to negotiate with the supplier before placing the
order and lower the price as much as possible. Also consider FBM
instead of FBA in order to save even more costs.
Gig by Felix Nguyen

ECOMFREEDOM

Join My Community

If you are interested to


receive monthly product
recommendations and
Industry Insights, feel free
to join my community!
Ecomfreedom Community (click here)

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