SVKM’s NMIMS ASMSOC – Course Outline

Course
Code
Course Retail Management (2021-22)
Title
Course Dr. Anindo Bhattacharjee, Dr. Anupama Chavan, Dr. Pallavi Rallan
Instructor/s
Course 4
Credit
Program Bachelors of Business Administration (B.B.A.) Semester : III
and
Semester
Pre- Principles of Marketing, Principles of Management
Requisite
Learning PLO1 - Understanding the theoretical foundations of retailing such as Retail
Objectives Strategy, Merchandising Management, Category Management, Store Management,
and Retail Pricing.
PLO2 - To acquire conceptual clarity of the various functional areas of retailing such
as SCM, EDI, RFID, VMI,CPFR, HR issues in retailing, CRM, financial
implications of retail decisions, retail promotions, etc.
PLO3 - To understand the various evolving formats of retailing: online and offline
PLO4 - To make sense of the evolving external environment and competitive factors
to make better strategic decisions.
PLO5 - Analysis and interpretation of the various kinds of data used to make
effective decisions in retailing at an operational level.
Learning  Students will gain a conceptual understanding of the various retail concepts
Outcomes and theoretical foundations. (CLO1)
 Students will understand the role of technology, AI, etc. as well the
functional areas in various formats of retailing (CLO2)
 Students will know the best practices of retailing such as planning,
merchandising, category management, store management, etc. in various
formats of retailing. (CLO3)
 Students will learn the retail strategy development process to adapt to
changing external environment and industry competition. (CLO4)
 The contemporary issues in retailing like retail analytics, green retailing,
ethical issues in retailing, new formats of retail, etc. (CLO5)

Course
Description
Evaluation Specific Assessment % AOL Intended CLOs to be
Pattern Methods / Task Weightage Instrument Assessed
s
CL CL CL CL CL
O1 O2 O3 O4 O5
Class Tests 20 (40%) Questions,  
(Mid-Term) Problems,
Cases.
Project & 20 (40%) Presenting  
Presentation (15+5 = 20) a Report
Assignment 10 (20%) Problems,     
Cases
 Course Session Plan
Session Topics / Module Chapters (Mention Page
Numbers) / Articles /
Cases / Material and
Activities
Mention Topic / Module with Learning
Outcome
1 to 10 Introduction to Retail Management
Module 1: INTRODUCTION TO WORLD OF Lectures, PowerPoint
RETAILING presentations, Pre reading
notes, Case discussions,
Topics: Quiz
Definition (Retail and Retailer), Functions of
Done retailer – role in supply chain, Economic and Retailing Management by
social significance of retailing Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Chapter 1, Pages 4 to 11

Introduction – Global and Indian Scenario, Retailing Management by

Growth Statistics Michael Levy, Barton
Done Weitz and Dhruv Grewal.
10th Edition
Chapter 1
Pages 14 to 23
and
Retail Management by
Gibson Vedmani
Chapter 1, Pages 3-9
Done
Unorganized and Organized Retail, Government Retail Management by
and Retail sector in India Gibson Vedmani

Chapter 1, Pages 3-9

Done
Retail Formats – Retailers Characteristics, Food . Retailing Management
Retailers, General Merchandise Retailers by Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Chapter 2
Pages 30 to 61
Done
Service Retailing, Non-store retailing Retailing Management by
Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Done Chapter 1
Pages 56 to 58

Theories of Retailing – Environmental, Cyclical: Retail Management by

Done Wheel of retailing (only two Theories) Berman, Evans &
Chatterjee, 13th Edition
Pages 131 to 138
Retail Life cycle Retail Management by
From book Berman, Evans &
Chatterjee, 13th Edition
Pages 134 to 136
Evolution towards Multichannel Retailing Retailing Management by
Michael Levy, Barton
Done Weitz and Dhruv Grewal.
10th Edition
Chapter 3
Pages 66 to 82
Understanding Retail Shopping Behavior . Retailing Management by
Michael Levy, Barton
Learning Outcome: Weitz and Dhruv Grewal.
Understanding retailing and retail market 10th Edition
decisions, importance of retailing, types of Chapter 4
retailers, importance of multichannel/Omni Pages 84 to 113
channel retailing in today’s market scenario,
understanding how consumers buy products,
understand consumers choice of retailers,
channels and merchandise

11 to 30 Module 2: RETAILING STRATEGY AND Lectures, PowerPoint

PLANNING presentations, Pre reading
notes, Case discussions,
Quiz
Topic: Retail Strategic Planning
Done Retailing Management by
Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Chapter 5

Pages 120 to 144

Elements of Retail Strategy Retail Management by

Done Berman, Evans &
Chatterjee, 13th Edition
Chapter 3
Pages 71 to 74
Done Sustainable competitive advantage Retailing Management by
Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Not imp Chapter 5
Pages 124 to 127

Growth strategies, Global growth Retailing Management by

Michael Levy, Barton
Weitz and Dhruv Grewal,
10th Edition,
 Pages 132-136
Done
Strategic planning process Retailing Management by
Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Chapter 5
Pages 168 to 180
Done Retail Location Planning Retailing Management by
Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Chapter 8
Pages 200 to 223
Done
Types of location – Free standing, Centre of Retailing Management by
Business District, Shopping centers, Non- Michael Levy, Barton
traditional Locations Weitz and Dhruv Grewal.
10th Edition
Done Chapter 8
Pages 200 to 223

Retail site location, Evaluating specific areas for Retailing Management by

location Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Not there Chapter 8
Pages 200 to 223

Estimating sales potential of a new store Retailing Management by

Michael Levy, Barton
Weitz and Dhruv Grewal.
Done 10th Edition
Chapter 8
Pages 200 to 223

Huffs gravity model - only Problems Retailing Management by

Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Done Chapter 8
Pages 200 to 223

IT in Retail Retailing Management by

Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Chapter 9
Done Pages 226 to 249

Strategic Advantage through efficient SCM, Retailing Management by

Michael Levy, Barton
 Weitz and Dhruv Grewal.
10th Edition
Done Chapter 9
Pages 226 to 249

Strategic Advantage through efficient EDI, Retailing Management by

RFID, VMI,CPFR Michael Levy, Barton
Weitz and Dhruv Grewal.
Done 10th Edition
Chapter 9
Pages 226 to 249

Retail Logistics Strategic Advantage through Retailing Management by

supply chain, Logistics, Reverse Logistics Michael Levy, Barton
Weitz and Dhruv Grewal.
Not there 10th Edition
Chapter 9
Pages 226 to 249

Retail Finance: The Strategic Profit Model Retailing Management

Done
(Global Edition) by Barry
Berman, Joel Evans,
Patrali Chatterjee Pages
Pages 319-320

Done HRM: Issues in retail HRM Retailing Management by

Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Chapter 15
Pages 398 to 423

Service and CRM: Customer Service approaches, Retailing Management by

CRM Process Michael Levy, Barton
Done Weitz and Dhruv Grewal.
10th Edition
Chapter 10
Not there Pages 250 to 270

Retail Research Retail Management,

Gibson G. Vedamani
5th Edition, Chapter 26
Not there Pages: 345 to 354

Franchising in Retail Retail Management,

Gibson G. Vedamani
5th Edition, Chapter 25
Pages: 337 to 344
Franchising in Retail- Case Study Retail Management,
Gibson G. Vedamani
5th Edition, Chapter 25
Pages: 337 to 344
Learning outcome:
 Done Review the different strategic decisions made by
the retailers-Understand the development of retail
market strategy, importance of location planning,
growing influence of IT/AI on retail decisions,
examine the different approaches wrt to retail in
HRM, CRM, Market research

31 to 50 MODULE3: MERCHANDISE Lectures, PowerPoint

MANAGEMENT presentations, Pre reading
Topics: notes, Case discussions,
Quiz

Retailing Management by
Merchandise planning Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Chapter 11
Pages 272 to 311

Buying Organization, Retailing Management by

Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Chapter 11
Pages 312 to 339

Category Management Retailing Management

(Global Edition) by Barry
Berman, Joel Evans,
Patrali Chatterjee Pages
Chapter 14
Pages 376 to 378

Merchandise Management process Retailing Management by

Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Chapter 11
Pages 272 to 311

Open to buy system Retailing Management by

 Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Chapter 11
Pages 272 to 311

Merchandise Buying Retailing Management by

Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Chapter 11
Pages 272 to 311

Brand Alternatives, National brands and Retailing Management by

private labels Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Chapter 12
Pages 313 to 322

Retail Pricing: Pricing Strategies Retailing Management by

Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Chapter 13
Pages 340 to 362

Setting retail price, Pricing Techniques Retailing Management by

Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Chapter 13
Pages 340 to 362

Retail brand management . Retailing Management by

Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Chapter 14
Pages 366 to 397

Retail Communications . Retailing Management by

Michael Levy, Barton
Weitz and Dhruv Grewal.
Learning Outcome: Understand different 10th Edition
tactical merchandise management decisions to Chapter 14
implement retail strategy- overview of Pages 366 to 397
merchandise planning process, sales forecasting,
assortment planning, merchandise buying, factors
affecting pricing and branding decisions

MODULE 4: STORE MANAGEMENT Lectures, PowerPoint

presentations, Pre reading
Topics: notes, Case discussions,
Quiz
Retailing Management by
Store Management Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Chapter 15
Pages 398 to 416

Retail store operations Retail Management,

Gibson G. Vedamani
5th Edition
Chapter 17
Pages: 225 to 237
Responsibilities of Store Managers Retailing Management by
Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Chapter 15
Pages 398 to 416

Store Design - Objectives Retailing Management by

Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Chapter 16
Pages 426 to 459

Store Design Elements: Store Layouts, Retailing Management by

Signage and Graphics, Feature Area Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Chapter 16
Pages 426 to 459

Space Management Retailing Management by

Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
Chapter 16
Pages 426 to 459

Visual Merchandising: Retailing Management by

1. Fixtures Michael Levy, Barton
2. Presentation techniques Weitz and Dhruv Grewal.
10th Edition
Chapter 16
Pages 426 to 459

Website Design Retailing Management by

Michael Levy, Barton
Weitz and Dhruv Grewal.
10th Edition
 Chapter 16
Pages 426 to 459

Retail Management,
Mall Management Gibson G. Vedamani
5th Edition
Learning outcome: Chapter 8
Focus on implementation issues associated with Pages: 101 to 110
store management, managing store employees,
controlling costs, merchandise presentation and
providing customer service

51 to 60 MODULE 5: NEW TRENDS IN RETAILING Presentations/ Cases

Topics Studies/ Latest
Literature/Research
E-commerce and Recent trends in Retail- Articles/Research
Concepts Papers/Reference Books
E-commerce and Recent trends in Retail: Cases/ Presentations/ Cases
Presentations Studies/ Latest
Literature/Research
Articles/Research
Papers/Reference Books
Innovations in Retailing- Concepts Presentations/ Cases
Studies/ Latest
Literature/Research
Articles/Research
Papers/Reference Books
Innovations in Retailing: Cases/ Presentations/ Cases
Presentations Studies/ Latest
Literature/Research
Articles/Research
Papers/Reference Books
International Retailing - Concepts Presentations/ Cases
Studies/ Latest
Literature/Research
Articles/Research
Papers/Reference Books
International Retailing: Cases/Presentations Presentations/ Cases
Studies/ Latest
Literature/Research
Articles/Research
Papers/Reference Books
Ethical aspects in retailing and green retailing: Presentations/ Cases
Concepts Studies/ Latest
Literature/Research
Articles/Research
Papers/Reference Books
Ethical aspects in retailing and green retailing: Presentations/ Cases
Cases/Presentations Studies/ Latest
Literature/Research
Articles/Research
Papers/Reference Books
 Use of social media and mobile marketing for Presentations/ Cases
customer communication: Concepts Studies/ Latest
Literature/Research
Articles/Research
Papers/Reference Books
Use of social media and mobile marketing for Presentations/ Cases
customer communication: Cases/Presentations Studies/ Latest
Literature/Research
Learning outcome: Articles/Research
Learn about the current trends in retailing Papers/Reference Books

Prescribed Text Books:

Reading 1. Retailing Management by Michael Levy,

List and Barton Weitz and Dhruv Grewal. 10th Edition
References (2019)
2. Retailing Management by Swapna Pradhan,
6th edition (2020)
3. Retail Management by Gibson G. Vedamani,
5th edition (Last edition, 2017)

*Latest edition of the book available is used.

References:

1. Retail management Global Edition by

Berman and Evans, 13th Edition (2018)

Prepared by Faculty Approved by Program Approved by Associate

Members Chairperson Deans

Dr. Anindo Bhattacharjee

Dr. Anupama Chavan

Dr. Pallavi Rallan

Approved by I/C Dean –

ASM SOC